Fitness classes are being booked up days in advance as Dubai residents return to gyms. Ruel Pableo / The National
Fitness classes are being booked up days in advance as Dubai residents return to gyms. Ruel Pableo / The National
Fitness classes are being booked up days in advance as Dubai residents return to gyms. Ruel Pableo / The National
Fitness classes are being booked up days in advance as Dubai residents return to gyms. Ruel Pableo / The National

Dubai gym classes fully booked: 'People feel more comfortable now'


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Gyms across Dubai are reporting fully booked classes, signalling a return to business as usual.

People are ready to get back to normality and have definitely missed the group training and community feel

Gyms and sports centres across the emirate were able to reopen from May 27 and some are now reporting that classes are selling out days in advance.
Fitness centres can operate at 100 per cent capacity in Dubai, however, because of physical distancing guidelines, some have to operate at a lesser capacity.

People must maintain a two-metre distance at all times, which means many classes can't be full. Also, machines need to be spaced out and guests and trainers must wear masks during light or moderate physical activity. Also, no two people can use equipment at the same time and it all must be sanitised between each use.

Classes every hour, selling out days in advance

Some gyms have introduced extra precautions, with boutique cycling studio Crank in Alserkal Avenue erecting clear partitions between bikes.

Holly Drake, marketing manager and instructor at Crank, says the studio has experienced huge demand from reopening day. As such, it now has classes running almost every hour and they are "selling out a few days in advance".

"People are ready to get back to normality and have definitely missed the group training and community feel," she says. "We have noticed that people feel more relaxed now. In the beginning, our clients definitely felt more on edge."

Drake says Crank has even welcomed new clients as people hear about the safety standards. "The [reduced] class capacity has helped more than anything to ensure the comfort of our clients."

The Box in Shimis Yoga Center has a dark interior and strip lighting, with the temperature set at 32C
The Box in Shimis Yoga Center has a dark interior and strip lighting, with the temperature set at 32C

Next door, at Alserkal's Shimis Yoga studio, demand has also grown. Founder Simona Stanton says there has been a definite increase in the number of people returning to the studio as they gain more confidence in going out, and also desire to get moving after staying at home.

"People feel more comfortable after seeing all the precautions we are taking," she says. "Post Covid-19, we have also noticed that there is a spike in people wanting to get healthy and fit."

Most of Shimis's classes are now fully booked days in advance: they've capped their capacity at 13 spots.

Kevin Teixeira, co-founder and manager of The Warehouse Gym, which now has six centres across Dubai, believes the surge in demand at his gyms is a direct result of people feeling physically unfit after staying indoors and at home.

"People were definitely more cautious when we opened, but Covid has made them more aware of their health and fitness and we’ve seen a definite spike in memberships and inquiries since," he says.

He admits the class limits have proven tricky to adjust to. "I think there has been some frustration as people want to book into their favourite classes, but the bigger picture is that people understand the class caps are for their own safety and well-being," he says.

"What we have done to try and combat the disappointment is put more classes on the schedule so people can book."

Also with branches across Dubai, circuit class gym F45 has switched up its format so that all members work out within a fixed station, meaning they will not share equipment or move around the gym.

Class times have been amended to allow for deep cleaning between sessions, with a 30-minute break. The gym is still operating at 50 per cent capacity, while ensuring all staff and members undergo regular temperature checks, wear masks and use hand sanitiser.

F45 offered classes online during the pandemic and these have continued for those not quite ready to work out in communal spaces.

John Britton, manager at F45 Motor City, had expected people to return as soon as the government regulations were lifted, assuming people would have missed the live workout experience. However, that return has been slow, he says, but there has recently been a "steady increase" in existing members returning to the gym.

The gym has added more classes to their schedule to accommodate the class capacity rules.

Helle Bachofen von Echt taking an indoor cycling class at NRG Fitness before the March 2020 closure of Dubai gyms. Courtesy NRG Fitness
Helle Bachofen von Echt taking an indoor cycling class at NRG Fitness before the March 2020 closure of Dubai gyms. Courtesy NRG Fitness

Helle Bachofen von Echt, manager and cycle coach at NRG Fitness in Dubai Marina, says they have also been adding new classes to the schedule week by week as more and more people return.

She believes people have lost interest in online workouts, and are now in search of "the real motivation and buzz" that comes from working out as a group. "We have steadily witnessed an increase in footfall. We opened with a smaller selection of classes as we were unsure of the demand," she says.

"Partly, some people had started to hit a plateau or lose motivation working out at home."

And while people initially returned cautiously, von Echt says the misgivings about a return to the gym have mostly worn off. "We have definitely witnessed a change in behaviour around our facilities. While remaining respectful and careful, our members are increasingly becoming more relaxed in their interactions."

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”