Cara Delevingne the new face of new Puma campaign

International model, actress, and activist Cara Delevingne for Puma’s Do You Women’s campaign. Courtesy: Puma

Model and actress Cara Delevingne is the face of Puma’s newest campaign, Do You.

Of the new campaign, Delevingne says: “To ‘Do You’ is to take ownership of yourself and finding the power within that ownership — it’s a very powerful statement. It’s about accepting who you are, no matter your faults. Do You is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone. It specifically encourages people to be themselves.”

Delevingne joins a growing list of female ambassadors of the activewear brand, including Rihanna who served as the campaign’s creative director.

“I dare myself to make things work. I don’t do things for the response or controversy. I just live my life,” says Rihanna of the Do You concept.

Puma's new project will span across multiple categories, including running, training and sport style collections, and will launch later this month.