Quiet quitting subscribes to the philosophy that while you still perform essential duties, work does not have to take over your life. Photo: Bruce Mars / Unsplash
Quiet quitting subscribes to the philosophy that while you still perform essential duties, work does not have to take over your life. Photo: Bruce Mars / Unsplash
Quiet quitting subscribes to the philosophy that while you still perform essential duties, work does not have to take over your life. Photo: Bruce Mars / Unsplash
Quiet quitting subscribes to the philosophy that while you still perform essential duties, work does not have to take over your life. Photo: Bruce Mars / Unsplash

Quiet quitting: the Gen Z alternative to work-life balance


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“I was just … done, I guess.”

How many times have you heard variations of this sentiment from friends who have quit something in a rage, taken a leap of faith by switching industries mid-career or finally decided to take a sabbatical to traipse around the world without a concrete plan?

If you’re a millennial or older, it's probably a lot. “Being done” is what has ostensibly led to the Great Resignation, a trend that began last year.

Gen Z, however, appear to see things differently. A recent viral TikTok video seems to have unwittingly captured a new philosophy — quiet quitting. An increasing number of Gen Z-ers seem to be subscribing to it in response to professional disillusionment and burnout, while many others, Gen Z or not, might have already been practising it, but without the label.

In the TikTok video, user Zkchillin says: “I recently learnt about this term called ‘quiet quitting’, where you're not outright quitting your job, but you're quitting the idea of going above and beyond. You're still performing your duties, but you're no longer subscribing to the hustle culture mentality that work has to be your life. The reality is, it’s not, and your worth as a person is not defined by your labour.” The video has garnered more than three million views.

“Yup, it’s happening,” says Dr Seema Hingorrany, clinical psychologist and author of Beating The Blues: A Complete Guide to Overcoming Depression, from India. “Youngsters are questioning what their work should entail, what demands it should be allowed to make. Until 2020, they went along with all kinds of demands at work because that was just how it was. Losing loved ones and spending time with family made them realise what they were missing out on.

"So many didn’t even realise they were suffering from chronic fatigue syndrome and that they were working at a pace that didn’t allow them to process what was happening in their lives. Staying away from work made them think of work as work, not their lives.”

Crawling under the radar

Zenab (name changed upon request), 23, a digital marketeer from Dubai, is a quiet-quitter who clocks in and out exactly on time ― not sooner and definitely not later ― and quietly coasts along at her current place of employment. While she is careful not to ruffle feathers or get into any kind of trouble, she is equally committed to not lifting a finger to do anything more than her assigned responsibilities.

“Why should I do work I’m not getting paid for? It’s not like they’re going to pause for even a second before firing me if the choice was between me and the company’s bottom line. So, what’s the point?”

‘Exceeds expectations’ is the expectation all the time now. You can’t win, so you might as well check out
Surabhi Agarwal,
start-up sales executive

That’s a question raised repeatedly in the online anti-work subreddit forum dedicated to “those who want to end work, are curious about ending work, want to get the most out of a work-free life”. And it is also a sentiment that’s shared by people outside of the echo chambers of social media. According to analytics company Gallup's State of the Global Workplace 2022 report, 60 per cent of the world’s workers feel emotionally detached from their jobs and 19 per cent are actively miserable.

Despite the misery, quiet-quitters and even great resigners are not looking to end work altogether. They’re just pursuing more peaceful lives that don’t revolve around their careers and leave enough room for pursuits outside of it.

“It doesn’t matter that I want to just stare at my walls while lying in bed with my cat next to me,” half-jokes Surabhi Agarwal, 21, a start-up sales executive from Bengaluru.

“The powers that be keep finding ways to scare us into thinking we need to keep pushing the limit or we’ll be out on the streets. First it was Covid, now it’s dire warnings about an economic slowdown. ‘Exceeds expectations’ is the expectation all the time now. You can’t win, so you might as well check out.”

Agarwal's way of retaliation? Logging just as many sales as it takes to stay off management’s radar and out of any “performance improvement traps”.

“I’ve significantly cut back my expenses and have no wish to win any employee of the week/month/quarter awards. I’d really rather just chill with my cats.”

The grass may not be greener

According to Dr Anita Williams Woolley, an associate professor of organisational behaviour and theory at Carnegie Mellon University, while having employees who have “quietly quit” is undeniably harmful for businesses (units with engaged workers have 23 per cent higher profits than those with miserable workers, according to the Gallup report), it’s bad for workers, too.

“Human beings are at their best when they are engaging in activities they find intrinsically motivating — when they are motivated to do a task because of the experience of the work itself and its results, in contrast to doing something purely for the money or because someone is making them do it,” says Williams Woolley.

“Additionally, sliding by doing the minimum is a habit that can persist in the same ways that people develop habits around bad eating, not exercising or spending too much time on social media instead of doing other more important things.

“Besides, and very importantly, behaviour like quiet quitting does not go unnoticed, and workers may not realise the negative effects it is having on their current job and potential future opportunities until it is too late.”

Hingorrany agrees. “Quiet quitting can buy you some time as you figure out your life’s direction, but I doubt it can work as a long-term strategy, especially if you’re higher up the ladder. My clients know that eventually they might be in a position where they’ll either have to get in line or leave.

“Most parts of the world are nowhere close to legislating this [a work-life balance], like it is in parts of Europe, where it is illegal to contact workers after-hours. So if you’re going to quiet-quit, be aware of what might be awaiting you a little way down the road and prepare your life and finances for that eventuality. Don’t do it without a solid plan.”

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: August 12, 2022, 9:16 AM