Football freestyler Lisa Zimouche and Brazil football great Roberto Carlos star in a new marketing campaign for Nokia
Football freestyler Lisa Zimouche and Brazil football great Roberto Carlos star in a new marketing campaign for Nokia
Football freestyler Lisa Zimouche and Brazil football great Roberto Carlos star in a new marketing campaign for Nokia
Football freestyler Lisa Zimouche and Brazil football great Roberto Carlos star in a new marketing campaign for Nokia

Meet the French-Algerian freestyle footballer who impressed Paul Pogba and Neymar Jr


Evelyn Lau
  • English
  • Arabic

At first glance, Lisa Zimouche’s Instagram account might not seem all that different from her peers.

She has posts about her travels, ones that show off her fashion sense and, of course, some with her friends and family.

A closer look, however, reveals her deeper connection to football and one of the big reasons why she has amassed more than 1.9 million followers.

Her videos show that Zimouche, 22, is an incredibly skilled freestyle footballer.

Whether it’s kicking around a ball in high heels or showing off against other top-tier athletes, the French-Algerian has impressed followers around the world.

Thanks to her talent, Zimouche's latest project has her collaborating with Nokia for a new smartphone in a clever marketing campaign with Brazilian football great Roberto Carlos. In it, the duo show off their football skills using the smartphone as their target, proving how sturdy it is as it repeatedly survives their damage.

“We did some great stuff, that was just a great day of shooting. That was the first time I was with a friend and they told me I can do whatever I wanted with the phone,” Zimouche tells The National with a laugh.

Following her passion

Zimouche's love for the sport began at a young age after watching French superstar Zinedine Zidane. She picked up the sport herself and began training with the Paris Saint-Germain women’s youth team as a teenager.

However, it was in 2010 that she first came across freestyle football and was mesmerised by how liberating it looked. She describes it as the perfect mix between sport and art.

“When I started playing street football when I was younger, I always knew [I wanted to perform tricks more than anything]. I was the kind of the person with a lot of skills, some which aren’t even needed for the game, but I just wanted to do it,” she says.

“What I love about freestyle is that there’s no pressure, no one to tell you what to do, there are absolutely no rules.”

Eventually, she chose to leave the club, instead focusing on freestyle football.

She took part in the Red Bull Street Style World Final 2012 and was named the World Panna Female Champion in 2014.

Championing for equality

When Zimouche first began her journey, she was one of the few women in the world of freestyle football.

She has found ways to stand out, with videos showing off her impressive skills going viral.

Such was the case in 2017, when Paris Saint-Germain uploaded a video that showed her meeting their under-19 and under-17 players and surprising them with her skills.

In the clip, she dribbles around, moves the ball from her feet to her shoulders and even gets in a few nutmegs (a football term meaning to pass the ball intentionally between an opposing player's legs). The video has more than eight million views.

These days, she has challenged herself by taking on some of football’s biggest stars, including Paul Pogba, Luis Suarez and Neymar Jr.

She has also shown off her skills against the likes of former Olympian Usain Bolt and singer Drake.

Despite all the attention she has received over the past few years, Zimouche remains committed to growing the sport and being a champion for equality.

She hopes to help other women feel more comfortable, and for those looking to follow in her footsteps, she has simple advice.

“Whatever you're doing, be passionate. The passion will help you work hard. It won't feel like work or practice, because you're just passionate,” she says. “So keep learning stuff and be positive and you will get through your challenges.”

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

THE BIO

Favourite car: Koenigsegg Agera RS or Renault Trezor concept car.

Favourite book: I Am Pilgrim by Terry Hayes or Red Notice by Bill Browder.

Biggest inspiration: My husband Nik. He really got me through a lot with his positivity.

Favourite holiday destination: Being at home in Australia, as I travel all over the world for work. It’s great to just hang out with my husband and family.

 

 

Disability on screen

Empire — neuromuscular disease myasthenia gravis; bipolar disorder; post-traumatic stress disorder (PTSD)

Rosewood and Transparent — heart issues

24: Legacy — PTSD;

Superstore and NCIS: New Orleans — wheelchair-bound

Taken and This Is Us — cancer

Trial & Error — cognitive disorder prosopagnosia (facial blindness and dyslexia)

Grey’s Anatomy — prosthetic leg

Scorpion — obsessive compulsive disorder and anxiety

Switched at Birth — deafness

One Mississippi, Wentworth and Transparent — double mastectomy

Dragons — double amputee

Company%20profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Fasset%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2019%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Mohammad%20Raafi%20Hossain%2C%20Daniel%20Ahmed%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%0D%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%0D%3Cbr%3E%3Cstrong%3EInitial%20investment%3A%3C%2Fstrong%3E%20%242.45%20million%0D%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%3C%2Fstrong%3E%2086%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20Pre-series%20B%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Investcorp%2C%20Liberty%20City%20Ventures%2C%20Fatima%20Gobi%20Ventures%2C%20Primal%20Capital%2C%20Wealthwell%20Ventures%2C%20FHS%20Capital%2C%20VN2%20Capital%2C%20local%20family%20offices%3C%2Fp%3E%0A
Copa del Rey final

Sevilla v Barcelona, Saturday, 11.30pm (UAE), match on Bein Sports

Mrs%20Chatterjee%20Vs%20Norway
%3Cp%3E%3Cstrong%3EDirector%3A%3C%2Fstrong%3E%20Ashima%20Chibber%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStars%3A%3C%2Fstrong%3E%20Rani%20Mukerji%2C%20Anirban%20Bhattacharya%20and%20Jim%20Sarbh%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%202%2F5%3C%2Fp%3E%0A
Updated: August 14, 2021, 3:11 AM