At first glance, Lisa Zimouche’s Instagram account might not seem all that different from her peers.
She has posts about her travels, ones that show off her fashion sense and, of course, some with her friends and family.
A closer look, however, reveals her deeper connection to football and one of the big reasons why she has amassed more than 1.9 million followers.
Her videos show that Zimouche, 22, is an incredibly skilled freestyle footballer.
Whether it’s kicking around a ball in high heels or showing off against other top-tier athletes, the French-Algerian has impressed followers around the world.
Thanks to her talent, Zimouche's latest project has her collaborating with Nokia for a new smartphone in a clever marketing campaign with Brazilian football great Roberto Carlos. In it, the duo show off their football skills using the smartphone as their target, proving how sturdy it is as it repeatedly survives their damage.
“We did some great stuff, that was just a great day of shooting. That was the first time I was with a friend and they told me I can do whatever I wanted with the phone,” Zimouche tells The National with a laugh.
Following her passion
Zimouche's love for the sport began at a young age after watching French superstar Zinedine Zidane. She picked up the sport herself and began training with the Paris Saint-Germain women’s youth team as a teenager.
However, it was in 2010 that she first came across freestyle football and was mesmerised by how liberating it looked. She describes it as the perfect mix between sport and art.
“When I started playing street football when I was younger, I always knew [I wanted to perform tricks more than anything]. I was the kind of the person with a lot of skills, some which aren’t even needed for the game, but I just wanted to do it,” she says.
“What I love about freestyle is that there’s no pressure, no one to tell you what to do, there are absolutely no rules.”
Eventually, she chose to leave the club, instead focusing on freestyle football.
She took part in the Red Bull Street Style World Final 2012 and was named the World Panna Female Champion in 2014.
Championing for equality
When Zimouche first began her journey, she was one of the few women in the world of freestyle football.
She has found ways to stand out, with videos showing off her impressive skills going viral.
Such was the case in 2017, when Paris Saint-Germain uploaded a video that showed her meeting their under-19 and under-17 players and surprising them with her skills.
In the clip, she dribbles around, moves the ball from her feet to her shoulders and even gets in a few nutmegs (a football term meaning to pass the ball intentionally between an opposing player's legs). The video has more than eight million views.
These days, she has challenged herself by taking on some of football’s biggest stars, including Paul Pogba, Luis Suarez and Neymar Jr.
She has also shown off her skills against the likes of former Olympian Usain Bolt and singer Drake.
Despite all the attention she has received over the past few years, Zimouche remains committed to growing the sport and being a champion for equality.
She hopes to help other women feel more comfortable, and for those looking to follow in her footsteps, she has simple advice.
“Whatever you're doing, be passionate. The passion will help you work hard. It won't feel like work or practice, because you're just passionate,” she says. “So keep learning stuff and be positive and you will get through your challenges.”
Hydrogen: Market potential
Hydrogen has an estimated $11 trillion market potential, according to Bank of America Securities and is expected to generate $2.5tn in direct revenues and $11tn of indirect infrastructure by 2050 as its production increases six-fold.
"We believe we are reaching the point of harnessing the element that comprises 90 per cent of the universe, effectively and economically,” the bank said in a recent report.
Falling costs of renewable energy and electrolysers used in green hydrogen production is one of the main catalysts for the increasingly bullish sentiment over the element.
The cost of electrolysers used in green hydrogen production has halved over the last five years and will fall to 60 to 90 per cent by the end of the decade, acceding to Haim Israel, equity strategist at Merrill Lynch. A global focus on decarbonisation and sustainability is also a big driver in its development.
Various Artists
Habibi Funk: An Eclectic Selection Of Music From The Arab World (Habibi Funk)
Who has lived at The Bishops Avenue?
- George Sainsbury of the supermarket dynasty, sugar magnate William Park Lyle and actress Dame Gracie Fields were residents in the 1930s when the street was only known as ‘Millionaires’ Row’.
- Then came the international super rich, including the last king of Greece, Constantine II, the Sultan of Brunei and Indian steel magnate Lakshmi Mittal who was at one point ranked the third richest person in the world.
- Turkish tycoon Halis Torprak sold his mansion for £50m in 2008 after spending just two days there. The House of Saud sold 10 properties on the road in 2013 for almost £80m.
- Other residents have included Iraqi businessman Nemir Kirdar, singer Ariana Grande, holiday camp impresario Sir Billy Butlin, businessman Asil Nadir, Paul McCartney’s former wife Heather Mills.
Hunting park to luxury living
- Land was originally the Bishop of London's hunting park, hence the name
- The road was laid out in the mid 19th Century, meandering through woodland and farmland
- Its earliest houses at the turn of the 20th Century were substantial detached properties with extensive grounds
RESULTS
6.30pm: Longines Conquest Classic Dh150,000 Maiden 1,200m.
Winner: Halima Hatun, Antonio Fresu (jockey), Ismail Mohammed (trainer).
7.05pm: Longines Gents La Grande Classique Dh155,000 Handicap 1,200m.
Winner: Moosir, Dane O’Neill, Doug Watson.
7.40pm: Longines Equestrian Collection Dh150,000 Maiden 1,600m.
Winner: Mazeed, Richard Mullen, Satish Seemar.
8.15pm: Longines Gents Master Collection Dh175,000 Handicap.
Winner: Thegreatcollection, Pat Dobbs, Doug Watson.
8.50pm: Longines Ladies Master Collection Dh225,000 Conditions 1,600m.
Winner: Cosmo Charlie, Pat Dobbs, Doug Watson.
9.25pm: Longines Ladies La Grande Classique Dh155,000 Handicap 1,600m.
Winner: Secret Trade, Tadhg O’Shea, Ali Rashid Al Raihe.
10pm: Longines Moon Phase Master Collection Dh170,000 Handicap 2,000m.
Winner:
RESULT
Kolkata Knight Riders 169-7 (20 ovs)
Rajasthan Royals 144-4 (20 ovs)
Kolkata win by 25 runs
Next match
Sunrisers Hyderabad v Kolkata Knight Riders, Friday, 5.30pm
Start-up hopes to end Japan's love affair with cash
Across most of Asia, people pay for taxi rides, restaurant meals and merchandise with smartphone-readable barcodes — except in Japan, where cash still rules. Now, as the country’s biggest web companies race to dominate the payments market, one Tokyo-based startup says it has a fighting chance to win with its QR app.
Origami had a head start when it introduced a QR-code payment service in late 2015 and has since signed up fast-food chain KFC, Tokyo’s largest cab company Nihon Kotsu and convenience store operator Lawson. The company raised $66 million in September to expand nationwide and plans to more than double its staff of about 100 employees, says founder Yoshiki Yasui.
Origami is betting that stores, which until now relied on direct mail and email newsletters, will pay for the ability to reach customers on their smartphones. For example, a hair salon using Origami’s payment app would be able to send a message to past customers with a coupon for their next haircut.
Quick Response codes, the dotted squares that can be read by smartphone cameras, were invented in the 1990s by a unit of Toyota Motor to track automotive parts. But when the Japanese pioneered digital payments almost two decades ago with contactless cards for train fares, they chose the so-called near-field communications technology. The high cost of rolling out NFC payments, convenient ATMs and a culture where lost wallets are often returned have all been cited as reasons why cash remains king in the archipelago. In China, however, QR codes dominate.
Cashless payments, which includes credit cards, accounted for just 20 per cent of total consumer spending in Japan during 2016, compared with 60 per cent in China and 89 per cent in South Korea, according to a report by the Bank of Japan.
England XI for second Test
Rory Burns, Keaton Jennings, Ben Stokes, Joe Root (c), Jos Buttler, Moeen Ali, Ben Foakes (wk), Sam Curran, Adil Rashid, Jack Leach, James Anderson
MATCH INFO
Champions League quarter-final, first leg
Manchester United v Barcelona, Wednesday, 11pm (UAE)
Match on BeIN Sports
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The five pillars of Islam
Islamophobia definition
A widely accepted definition was made by the All Party Parliamentary Group on British Muslims in 2019: “Islamophobia is rooted in racism and is a type of racism that targets expressions of Muslimness or perceived Muslimness.” It further defines it as “inciting hatred or violence against Muslims”.
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Price: From Dh2,099