Twitter said it would offer a cash 'bounty' to users and researchers to help root out algorithmic bias on the social media platform. AFP
Twitter said it would offer a cash 'bounty' to users and researchers to help root out algorithmic bias on the social media platform. AFP
Twitter said it would offer a cash 'bounty' to users and researchers to help root out algorithmic bias on the social media platform. AFP
Twitter said it would offer a cash 'bounty' to users and researchers to help root out algorithmic bias on the social media platform. AFP

Twitter offers cash 'bounty' to hackers who can find biases in image algorithm


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Twitter Inc said on Friday it will launch a competition for computer researchers and hackers to identify biases in its image-cropping algorithm, after a group of researchers previously found the algorithm tended to exclude black people and men.

The competition is part of a wider effort across the tech industry to ensure artificial intelligence technologies act ethically.

The social networking company said in a blog post that the bounty competition was aimed at identifying "potential harms of this algorithm beyond what we identified ourselves."

Following criticism in 2020 about image previews in posts excluding black people's faces, the company said in May a study by three of its machine learning researchers found the algorithm did in fact display “unequal treatment based on demographic differences."

It favoured women more highly than men by 8 per cent, and it favoured photos of white people over black individuals by 4 per cent, Twitter said. Within those demographics, white women were more highly favoured by 7 per cent compared with black women; and white men were favoured 2 per cent more than black men.

The analysis also delved into objectification biases – or the “male gaze” – after people on Twitter identified instances where cropping chose a woman’s chest or legs as a salient feature. However, they “did not find any evidence that the algorithm cropped images of men or women in areas other than their face at a significant rate".

To determine this, they gave the algorithm 100 randomly chosen images and found that only three centred on bodies over faces. It stated that "when images weren't cropped at the head, they were cropped to non-physical aspects of the image, such as a number on a sports jersey".

"We considered the trade-offs between the speed and consistency of automated cropping with the potential risks we saw in this research. One of our conclusions is that not everything on Twitter is a good candidate for an algorithm, and in this case, how to crop an image is a decision best made by people," Rumman Chowdhury, Twitter's director of software engineering, wrote in a blog post in May.

On Friday, Twitter released publicly the computer code that decides how images are cropped in the Twitter feed, and said participants are asked to find how the algorithm could cause harm, such as stereotyping or denigrating any group of people.

The winners will receive cash prizes ranging from $500 to $3,500 and will be invited to present their work at a workshop hosted by Twitter at Def Con in August, one of the largest hacker conferences held annually in Las Vegas.

– Additional reporting by Reuters


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The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.

  • In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
  • Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
  • Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
Updated: July 31, 2021, 10:28 AM