Rove to open new beachfront hotel in La Mer Dubai

The 366-room hotel is set to offer tourists access to the developing beachfront neighbourhood

Rove Hotels has announced it is adding another property to its Dubai portfolio – this one in the La Mer beachfront precinct.

While not scheduled to open until 2020, the 366-room Rove La Mer Resort is set to offer tourists access to the developing beachfront neighbourhood, which is home to more than 100 shops, restaurants and cafes. It will also offer views of the Arabian Gulf and the Dubai skyline.

The hotel’s dining offering will include all-day dining restaurant The Daily, along with a lobby lounge, outdoor terrace and beachside food-and-beverage options.

The resort – a joint venture between Meraas and Emaar Properties PJSC – will boast a 24-hour boutique convenience store, outdoor pool, sundecks, a 24-hour gym and an all-day self-service laundromat.

“La Mer is an ideal fit to the brand values that Rove Hotels celebrates, with a focus on offering exceptional lifestyle experiences in a trendy environment,” says Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group.

“The positive buzz of La Mer and the popularity it has gained among the young and young at heart make Rove La Mer Resort ideally positioned to meet the needs of the new generation of travellers who explore without boundaries and seek culturally inspiring experiences.”

Rove La Mer Resort will join the five other existing properties in the emirate – Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and Rove Dubai Marina.

More Rove Hotels are being planned across Dubai and throughout the UAE and Saudi Arabia. For more information, visit


Read more

Rove opens 5th budget hotel in Dubai with rooms under Dh300 a night

The best new hotels in the Middle East

A new design hotel called Form has opened in Al Jadaf - in pictures 

Emaar Hospitality Group unveils six new hotels