Visitors arriving in Dubai will be presented with a free "tourist card" that entitles them to a host of privileges, promotions and discounts during their stay in the city.
In line with the emirate’s aim to offer tourists “a memorable experience”, Dubai’s general directorate of residency and foreigners affairs has unveiled the Alsaada Card, which will be handed out, free of charge, to all visitors arriving at Dubai International Airport.
The smart card will be supplied at passport counters, where tourists will be invited to scan a barcode using their phones, to download the Alsaada app. It is compatible with both Apple and Android.
Once initiaited, the application will prompt the user to enter their passport number and date of arrival, before generating a smart card under their name. The application will provide users with access to a full list of promotions and discounts offered by Alsaada card partners. The card will expire once the holder leaves the city.
Participating companies include restaurants, banks, malls, online retail portals, entertainment and event companies, technology and communications, and travel and tourism services.
“Today we have launched the Alsaada tourist card, which will provide visitors to Dubai a range of exclusive services and discounts across various commercial establishments and sectors so that they can enjoy their stay in Dubai, the city of happiness,” said major general Mohamed Ahmed Al-Marri, director general of GDRFA. “This initiative was launched as part of the country’s commitment to provide an exceptional experience for visitors.”
“The UAE has demonstrated the resilience of its tourism sector, the success of its business model and its ability to ensure business continuity across various sectors. The UAE also enjoys a global reputation for its safety, security, stability, economic growth and logistical and digital infrastructure, all of which combine to make it one of the world’s most-preferred travel and lifestyle destinations.”