It has been open to the public since late last year, but not many know about Al Jurf Gardens in Abu Dhabi. The National set out to visit the nature reserve-turned-picnic spot and came away entranced.
Located on the coast in between and less than an hour's drive from the cities of Abu Dhabi and Dubai, the project by Imkan Properties is a residential community with a countryside feel reminiscent of Enid Blyton's Enchanted Wood.
Originally created to protect the deer and antelope that are native to the UAE, the reserve also affords visitors the chance to spot various species of gazelle and oryx, as well as other wildlife and birds. At the end of the dirt path is a cutesy cafe called Dialogue, which overlooks the sparkling waters of the Arabian Gulf.
Shaded by a canopy of trees, families can be spotted picnicking on the sand. It is a seamless way to connect with nature and feels miles away from the hubbub of city life.
Near and deer
If you are driving through the area without stopping, at first glance the dirt road seems to be surrounded only by trees and the odd bird, but look carefully and it is likely you will spot a grazing herd of deer.
They scare easily, though, so be mindful of their privacy. If you want to take pictures, roll down the car windows rather than walking up to their retreating backs.
Approximately halfway between the entrance and the cafe is a custom-built feeding area, with water and food laid out for the animals. Waiting here is your best chance to spot them but, again, be careful not to scare them away.
Best time to go
Make your way over in the morning or afternoon, especially if you want to see deer, as the tree canopy means there is not a lot of light – even in the daytime.
If you want to go off the dirt road into the soft sand arenas, or all the way to the seaside, a 4x4 is recommended, although sedans are perfectly fine on the dirt road.
Where is Al Jurf?
Al Jurf is located at 24.8536351, 54.8005832. Take the Al Samha exit and turn towards the Nature Reserves sign at the roundabout.
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What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
Buy farm-fresh food
The UAE is stepping up its game when it comes to platforms for local farms to show off and sell their produce.
In Dubai, visit Emirati Farmers Souq at The Pointe every Saturday from 8am to 2pm, which has produce from Al Ammar Farm, Omar Al Katri Farm, Hikarivege Vegetables, Rashed Farms and Al Khaleej Honey Trading, among others.
In Sharjah, the Aljada residential community will launch a new outdoor farmers’ market every Friday starting this weekend. Manbat will be held from 3pm to 8pm, and will host 30 farmers, local home-grown entrepreneurs and food stalls from the teams behind Badia Farms; Emirates Hydroponics Farms; Modern Organic Farm; Revolution Real; Astraea Farms; and Al Khaleej Food.
In Abu Dhabi, order farm produce from Food Crowd, an online grocery platform that supplies fresh and organic ingredients directly from farms such as Emirates Bio Farm, TFC, Armela Farms and mother company Al Dahra.
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Skoda Superb Specs
Engine: 2-litre TSI petrol
Power: 190hp
Torque: 320Nm
Price: From Dh147,000
Available: Now