she says. From her company in Dubai, Al Shirawi’s work involves one-on-one personal consultations as well as workshops, public speaking events and brand collaborations.During one of her more recent workshops, Al Shirawi talked the Sharjah Business Women Council to show women entrepreneurs and business owners how they can use certain hues to influence people's perceptions of their brands and their performance. ______________ Read more: How an evening spent with a cat whisperer did more than just heal my catDe-cluttering is essential, but then so is nostalgiaSaudi life coach Sumayah Alnasser: 'The more I meditated, the more I noticed everything improving' ______________ “During these types of workshop, we establish which individuals relate best to which colours and show them how colour choice can positively impact their business operations. This can be through the space where they work, the clothes they wear or the key locations where they spend most of their time,” she says.Participants are told which unique colour palette applies to them, and how it might be used to enhance their personal and professional lives. In terms of business, colour can also affect profitability accordig to colour consultants through providing workspaces that improve employees’ productivity and sense of well-being. Colours can also have an effect on the quality of products and services when linked to branding, packaging, web design, logos and office interiors.Al Shirawi says: “The use of colour in our everyday lives can have a profound effect on our attitudes and moods and the way we see the world in terms of clarity and inspiration, which all have an effect on the day-to-day running of a business.”","publisher":{"@type":"Organization","name":"The National","url":"https://www.thenationalnews.com","logo":{"@type":"ImageObject","url":"https://www.thenationalnews.com/pf/resources/images/logo_rectangle.png?d=280"}},"articleSection":"Lifestyle","keywords":["London","Fatima Al Shirawi","Sharjah Business Women Council","London College of Fashion","Home","Lifestyle","Dubai","George Washington University","energy drainer","energy","Fashion","Lifestyle Topics","Italy’s Polimoda Fashion School","Article"],"description":"Red can bring about energy and productivity while too much yellow can (to some people's surprise) cause depression ","thumbnailUrl":"https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/LfOSRJ8oIWRSmkYPJgv-kEjmT4I=/400x267/filters:format(jpg):quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/thenational/IEFDUH363TO6AWWQX4S5JTMBNM.jpg","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.thenationalnews.com/lifestyle/the-power-of-colour-and-its-effect-on-us-1.702852"}}