It is hardly the most prepossessing of locations. Deep in Abu Dhabi's Musaffah, a satellite district characterised by industry, arrival here is not so much about having reached your destination as having simply run out of road. It is hard to imagine a setting more at odds with any hint of glamour or promise of luxury. But luxury is what Bin Salem Holding's The Royal Caviar Company (TRCC) is all about and this is where its gleaming facility stands.
Hundreds of miles from the Caspian Sea, more than 50,000 square metres of Gulf desert have been given over to producing, packaging and selling one of the most expensive delicacies in the world.
Wild sturgeon, the traditional source, have been overfished to the point of endangerment, and global demand still outstrips supply by 400 tonnes a year. The Middle East has one of the fastest growing caviar markets in the world with the UAE alone consuming 14 tonnes a year. According to Robert Harper, Bin Salem Holding Group commercial director:
"The wild caviar market will cease to exist as fish farming produces high-quality product in an environmentally friendly way. In the wild, Russia and Iran are the experts but they can't compete in aquaculture. There are people in Europe doing it on a small scale, some in South America and some in America. but there is plenty of market to go round. Which is not to say that we don't want our unfair share of it."
TRCC had its first small harvest in August - a non-commercial test run of imported mature fish that convinced them they are on track.
"We tested experts with a little biscuit of our caviar in one hand and one of wild harvest caviar in the other and they couldn't tell the difference," Harper says.
Thanks to the expertise of the company's plant production manager, Muhanad Abu Awad, who has had 15 years experience as an aquaculture engineer, TRCC hopes to guarantee a consistent quality and plentiful quantity of caviar that wild harvesting simply cannot.
"In nature the fish don't reliably get what they need," says Abu Awad. "Here we feed them organically and we pamper them."
Like many of life's finer things, caviar requires considerable investment of both time and money. So far Bin Salem Holding has poured close to Dh55million into the project, with work having begun on the TRCC facility in 2008.
When running at capacity the farm will produce 35 tonnes of caviar, representing 10 per cent of the global market, and up to 710 tonnes of sturgeon meat and fillets. Given that the retail price of their caviar will be around Dh20 a gram, it doesn't take a genius to see just how lucrative this industry could prove.
A shipment of 120,000 tonnes of mature fish will soon be delivered from Germany, allowing the first commercial harvest towards the end of next year. But it will be five years before UAE customers can pop open a jar of truly local caviar and spoon it onto their blini pancakes. That is the length of time between hatching and maturity in farmed sturgeon. The first TRCC fingerlings hatched in September and have begun their journey through a series of ever-larger rearing tanks as they grow from 0.02 grams to their full 10 kilograms.
Not all will last that long – at two to three years the gender of each fish is determined and the males are summarily dispatched, leaving the females to continue their pampered existence to maturity.
In the wild it can take more than 10 years for a fish to produce caviar. Here it will take just half of that. It is not, Abu Awad is quick to point out, a question of simply focusing on bulking up their livestock. "We need them to grow the right way and to grow healthily," he says.
Their feed is organic and chemical free, 90 per cent of the water is recirculated through bio-filters and the remaining 10 per cent flushed and used to irrigate Abu Dhabi's green areas.
Everything in TRCC's facility is bespoke and state of the art: from the feeding robot – it runs on tracks suspended from the ceiling – depositing precisely the right mix of dry feed with the right frequency to the various growing tanks, to the monitors that measure pH levels, ozone presence, temperature, chemistry and bacteria levels and send all that information to a central computer.
After five years an ultrasound is used to check for caviar. If there, a biopsy is used to extract a sample. If the eggs are white, the harvest is another six months away; if grey, three months are needed, if black, it is time and the fish are kept unfed in fresh cold water for six weeks so that any off-tastes – muddiness or oiliness – are flushed from their flesh, which will be turned into fillets, and their caviar, which is really what the whole process is all about.
The finished product will not be cheaper than wild caviar. There is no surer way of killing the allure of luxury than offering it cut price. Besides, if TRCC's ambitions are achieved, then one day UAE caviar farmed in Musaffah will equal or better anything Beluga, Ossetra and Sevruga have to offer.
One day it will prove to be the UAE's other black gold.
Status quo of roe
There are four main types of caviar: Beluga, Sterlet, Ossetra and Sevruga, each named after the type of sturgeon from which the roe - or unfertilised eggs - is harvested. Only the sifted, salted roe of sturgeon can be labelled simply caviar with no further description.
- Beluga is the rarest and costliest and grey/black in colour.
- Sterlet is golden, Ossetra is brown and Sevruga is grey.
- Beluga sturgeon swim in the Caspian Sea but overfishing has endangered stocks.
- Lake Sturgeon can be found in the Great Lakes of North America and were once so abundant that the US was the world's leading producer of caviar. During the 1800s it was so plentiful it was served as a bar snack in saloons - the salty taste encouraging customers' thirst.
Tips for job-seekers
- Do not submit your application through the Easy Apply button on LinkedIn. Employers receive between 600 and 800 replies for each job advert on the platform. If you are the right fit for a job, connect to a relevant person in the company on LinkedIn and send them a direct message.
- Make sure you are an exact fit for the job advertised. If you are an HR manager with five years’ experience in retail and the job requires a similar candidate with five years’ experience in consumer, you should apply. But if you have no experience in HR, do not apply for the job.
David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East
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UAE currency: the story behind the money in your pockets
SCORES
Yorkshire Vikings 144-1 in 12.5 overs
(Tom Kohler 72 not out, Harry Broook 42 not out)
bt Hobart Hurricanes 140-7 in 20 overs
(Caleb Jewell 38, Sean Willis 35, Karl Carver 2-29, Josh Shaw 2-39)
Terror attacks in Paris, November 13, 2015
- At 9.16pm, three suicide attackers killed one person outside the Atade de France during a foootball match between France and Germany
- At 9.25pm, three attackers opened fire on restaurants and cafes over 20 minutes, killing 39 people
- Shortly after 9.40pm, three other attackers launched a three-hour raid on the Bataclan, in which 1,500 people had gathered to watch a rock concert. In total, 90 people were killed
- Salah Abdeslam, the only survivor of the terrorists, did not directly participate in the attacks, thought to be due to a technical glitch in his suicide vest
- He fled to Belgium and was involved in attacks on Brussels in March 2016. He is serving a life sentence in France
More on Quran memorisation:
Match info
Liverpool 3
Hoedt (10' og), Matip (21'), Salah (45 3')
Southampton 0
Why seagrass matters
- Carbon sink: Seagrass sequesters carbon up to 35X faster than tropical rainforests
- Marine nursery: Crucial habitat for juvenile fish, crustations, and invertebrates
- Biodiversity: Support species like sea turtles, dugongs, and seabirds
- Coastal protection: Reduce erosion and improve water quality
The President's Cake
Director: Hasan Hadi
Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem
Rating: 4/5
Ain Dubai in numbers
126: The length in metres of the legs supporting the structure
1 football pitch: The length of each permanent spoke is longer than a professional soccer pitch
16 A380 Airbuses: The equivalent weight of the wheel rim.
9,000 tonnes: The amount of steel used to construct the project.
5 tonnes: The weight of each permanent spoke that is holding the wheel rim in place
192: The amount of cable wires used to create the wheel. They measure a distance of 2,4000km in total, the equivalent of the distance between Dubai and Cairo.
UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
Scoreline
Man Utd 2 Pogba 27', Martial 49'
Everton 1 Sigurdsson 77'
Timeline
2012-2015
The company offers payments/bribes to win key contracts in the Middle East
May 2017
The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts
September 2021
Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act
October 2021
Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence
December 2024
Petrofac enters into comprehensive restructuring to strengthen the financial position of the group
May 2025
The High Court of England and Wales approves the company’s restructuring plan
July 2025
The Court of Appeal issues a judgment challenging parts of the restructuring plan
August 2025
Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision
October 2025
Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange
November 2025
180 Petrofac employees laid off in the UAE
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Company profile
Date started: January, 2014
Founders: Mike Dawson, Varuna Singh, and Benita Rowe
Based: Dubai
Sector: Education technology
Size: Five employees
Investment: $100,000 from the ExpoLive Innovation Grant programme in 2018 and an initial $30,000 pre-seed investment from the Turn8 Accelerator in 2014. Most of the projects are government funded.
Partners/incubators: Turn8 Accelerator; In5 Innovation Centre; Expo Live Innovation Impact Grant Programme; Dubai Future Accelerators; FHI 360; VSO and Consult and Coach for a Cause (C3)
THE DETAILS
Solo: A Star Wars Story
Dir: Ron Howard
Starring: Alden Ehrenreich, Emilia Clarke, Woody Harrelson
3/5
Opening Rugby Championship fixtures: Games can be watched on OSN Sports
Saturday: Australia v New Zealand, Sydney, 1pm (UAE)
Sunday: South Africa v Argentina, Port Elizabeth, 11pm (UAE)
Wicked: For Good
Director: Jon M Chu
Starring: Ariana Grande, Cynthia Erivo, Jonathan Bailey, Jeff Goldblum, Michelle Yeoh, Ethan Slater
Rating: 4/5
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Ziina users can donate to relief efforts in Beirut
Ziina users will be able to use the app to help relief efforts in Beirut, which has been left reeling after an August blast caused an estimated $15 billion in damage and left thousands homeless. Ziina has partnered with the United Nations High Commissioner for Refugees to raise money for the Lebanese capital, co-founder Faisal Toukan says. “As of October 1, the UNHCR has the first certified badge on Ziina and is automatically part of user's top friends' list during this campaign. Users can now donate any amount to the Beirut relief with two clicks. The money raised will go towards rebuilding houses for the families that were impacted by the explosion.”
Who has lived at The Bishops Avenue?
- George Sainsbury of the supermarket dynasty, sugar magnate William Park Lyle and actress Dame Gracie Fields were residents in the 1930s when the street was only known as ‘Millionaires’ Row’.
- Then came the international super rich, including the last king of Greece, Constantine II, the Sultan of Brunei and Indian steel magnate Lakshmi Mittal who was at one point ranked the third richest person in the world.
- Turkish tycoon Halis Torprak sold his mansion for £50m in 2008 after spending just two days there. The House of Saud sold 10 properties on the road in 2013 for almost £80m.
- Other residents have included Iraqi businessman Nemir Kirdar, singer Ariana Grande, holiday camp impresario Sir Billy Butlin, businessman Asil Nadir, Paul McCartney’s former wife Heather Mills.
Hunting park to luxury living
- Land was originally the Bishop of London's hunting park, hence the name
- The road was laid out in the mid 19th Century, meandering through woodland and farmland
- Its earliest houses at the turn of the 20th Century were substantial detached properties with extensive grounds
Know before you go
- Jebel Akhdar is a two-hour drive from Muscat airport or a six-hour drive from Dubai. It’s impossible to visit by car unless you have a 4x4. Phone ahead to the hotel to arrange a transfer.
- If you’re driving, make sure your insurance covers Oman.
- By air: Budget airlines Air Arabia, Flydubai and SalamAir offer direct routes to Muscat from the UAE.
- Tourists from the Emirates (UAE nationals not included) must apply for an Omani visa online before arrival at evisa.rop.gov.om. The process typically takes several days.
- Flash floods are probable due to the terrain and a lack of drainage. Always check the weather before venturing into any canyons or other remote areas and identify a plan of escape that includes high ground, shelter and parking where your car won’t be overtaken by sudden downpours.