Hermes workshop, which transforms scraps to coveted objects, comes to Dubai


Selina Denman
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  • Arabic

A button becomes a salt shaker; tiny porcelain discs join forces to form a table top; and a saddle tree acts as the backbone of an electric guitar. In the Petit H workshop, the possibilities for transformation are limitless.

Established in 2010, Petit H is one of the most intriguing metiers in the Hermes stable. Materials that would otherwise be discarded — leather left over from its priceless bags, silks unused in signature scarves or porcelain that would otherwise be shaped into pretty plates — are given a new lease of life.

Here, creation takes place in reverse. The material is the starting point and its potential manifestations are infinite. Designers, artists and artisans work together to shape these “scraps” (albeit from some of the best materials in the world) into unexpected, one-off objects.

Inside the Petit H workshop, where leftover materials from other Hermes metiers are repurposed into surprising new objects. Photo: Hermes
Inside the Petit H workshop, where leftover materials from other Hermes metiers are repurposed into surprising new objects. Photo: Hermes

There are silky travel masks, jaunty shoelaces, canvas hats, colourful ponchos, leather-covered clothes pegs and a tea cup that doubles as a candleholder. Great pride is taken in imbuing the smallest, most everyday of objects with beauty. And even the most humble of creations become precious when reinterpreted and reassembled by the maison’s team of world-class craftsmen.

“I don’t differentiate between big and small pieces,” says Godefroy de Virieu, Petit H’s creative director. “A small piece can give you such an idea of the way we work. A good example is a little salt shaker that we made from a pret-a-porter button, combined with glass from Saint-Louis, leather and cork. It’s a very small piece but, for me, it speaks so well about what Petit H is.

Godefroy de Virieu, Petit H’s creative director. Photo: Paul Rousteau
Godefroy de Virieu, Petit H’s creative director. Photo: Paul Rousteau

“The piece speaks to everybody, which is very important. We are telling people that with creativity and imagination, you can give new life to resources that are not used any more. Particularly these days, with issues such as overconsumption, when you look at this little button that becomes a salt shaker, it becomes a powerful message.”

Creations by Petit H are currently on show in Hermes’s Dubai Mall boutique, as part of the temporary Petit H Souk. On until November 27, the immersive display was created in collaboration with Emirati artist Abdalla Almulla and draws parallels between the region’s traditional marketplaces and the Petit H ideology.

“We wanted to speak to visitors and our customers about humble beginnings. Abdalla proposed a very immersive walk through a souq,” de Virieu says.

“There is a comparison between the souq, where people work, create things and sell them, and the way we work. The souq is the place where you can really find treasures. It also speaks to the way we work because we are very nomadic, actually. We arrive, almost like a caravan, bringing all our treasures with us.”

Terracota bottles are topped with crystal stoppers. Photo: Hermes
Terracota bottles are topped with crystal stoppers. Photo: Hermes

For Almulla, the notion of the souq aligns with Petit H's design value of "creations in reverse".

“The souq was the hub of crafts, where craftsmen and women showcased their skills and capabilities,” he says. “The craftsmen and women used materials from their everyday surroundings and local context to create these products. For Petit H’s scenography, the souq becomes the hub and journey to experience their creations within the Dubai context.”

The preciousness of resources in a region dominated by desert also aligned with the Petit H ethos, and is artfully expressed in some of the objects on display. A series of clay bottles are topped with crystal stoppers by Saint-Louis, one of Hermes’s subsidiaries, while traditional terracotta vases are transformed into bags with the addition of leather straps.

“Leather and clay are very primitive materials, but the combination creates something very precious,” de Virieu notes.

The idea is expanded upon in a falcon stand that combines terracotta with leather, porcelain and crystal. This piece highlights how Petit H creations are able to bring Hermes’s various capabilities together within a single object, creating a bridge between the maison’s various metiers.

Falcon stand credit photo Nacho Alegre. Photo: Objects by Petit H
Falcon stand credit photo Nacho Alegre. Photo: Objects by Petit H

The use of terracotta, which is crafted by a clay factory in the South of France, also shows how Petit H’s creative director is inviting new and unexpected crafts in to the fold. This is seen again, perhaps even more strikingly, in an electric guitar built from a saddle tree, the hidden part of a saddle that allows it to keep its shape.

The horse is part of the Hermes origins story, since the house started life as a bridle-maker in 1837 and to this day creates a range of equestrian accessories. When the Petit H workshop received 60 saddle trees that were no longer needed, de Virieu invited its artists to create anything they wanted — as long as it wasn’t a saddle.

“We added a piece of wood and decided it was going to be an electrical guitar. Musical instruments have never been developed in Hermes, but with that object and the freedom we have at Petit H, we had the opportunity to collaborate with very skilled musical instrument makers. And we made a guitar that works very well,” he says.

De Virieu clearly relishes in the idea of bringing together crafts that might otherwise never meet.

“It opens our minds,” he says. “It brings new energy to the team and new know-how to Hermes.”

MATCH INFO

Chelsea 1 (Hudson-Odoi 90 1')

Manchester City 3 (Gundogan 18', Foden 21', De Bruyne 34')

Man of the match: Ilkay Gundogan (Man City)

Classification of skills

A worker is categorised as skilled by the MOHRE based on nine levels given in the International Standard Classification of Occupations (ISCO) issued by the International Labour Organisation. 

A skilled worker would be someone at a professional level (levels 1 – 5) which includes managers, professionals, technicians and associate professionals, clerical support workers, and service and sales workers.

The worker must also have an attested educational certificate higher than secondary or an equivalent certification, and earn a monthly salary of at least Dh4,000. 

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This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home. 

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Mercedes-GP Lewis Hamilton and Valtteri Bottas; Ferrari Sebastian Vettel and Kimi Raikkonen; Red Bull Daniel Ricciardo and Max Verstappen; Force India Esteban Ocon and Sergio Perez; Renault Nico Hülkenberg and Carlos Sainz Jr; Williams Lance Stroll and Felipe Massa / Robert Kubica / Paul di Resta; McLaren Fernando Alonso and Stoffel Vandoorne; Toro Rosso TBA; Haas F1 Romain Grosjean and Kevin Magnussen; Sauber TBA

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Rating: 4.5/5

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WHAT IS A BLACK HOLE?

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3. Large black holes can also be formed when smaller ones collide and merge

4. The biggest black holes lurk at the centre of many galaxies, including our own

5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Brief scores:

Manchester City 3

Aguero 1', 44', 61'

Arsenal ​​​​​1

Koscielny 11'

Man of the match: Sergio Aguero (Manchester City)

Sole survivors
  • Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
  • George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
  • Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
  • Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
MATCH INFO

Chelsea 4 (Mount 18',Werner 44', Hudson-Odoi 49', Havertz 85')

Morecambe 0

Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

War 2

Director: Ayan Mukerji

Stars: Hrithik Roshan, NTR, Kiara Advani, Ashutosh Rana

Rating: 2/5

F1 2020 calendar

March 15 - Australia, Melbourne; March 22 - Bahrain, Sakhir; April 5 - Vietnam, Hanoi; April 19 - China, Shanghai; May 3 - Netherlands, Zandvoort; May 20 - Spain, Barcelona; May 24 - Monaco, Monaco; June 7 - Azerbaijan, Baku; June 14 - Canada, Montreal; June 28 - France, Le Castellet; July 5 - Austria, Spielberg; July 19 - Great Britain, Silverstone; August 2 - Hungary, Budapest; August 30 - Belgium, Spa; September 6 - Italy, Monza; September 20 - Singapore, Singapore; September 27 - Russia, Sochi; October 11 - Japan, Suzuka; October 25 - United States, Austin; November 1 - Mexico City, Mexico City; November 15 - Brazil, Sao Paulo; November 29 - Abu Dhabi, Abu Dhabi.

Updated: November 09, 2022, 6:20 AM