A student at the Chelsea College of Art and Design's Decorating Your Villa or Apartment course uses images cut out from various magazines to create a personalised mood board. Photos by Pawan Singh / The National
A student at the Chelsea College of Art and Design's Decorating Your Villa or Apartment course uses images cut out from various magazines to create a personalised mood board. Photos by Pawan Singh / The National
A student at the Chelsea College of Art and Design's Decorating Your Villa or Apartment course uses images cut out from various magazines to create a personalised mood board. Photos by Pawan Singh / The National
A student at the Chelsea College of Art and Design's Decorating Your Villa or Apartment course uses images cut out from various magazines to create a personalised mood board. Photos by Pawan Singh / T

Dubai course helps identify your inner interior designer


Selina Denman
  • English
  • Arabic

The process starts with a spot of self-reflection. Sue McGregor, the tutor of Chelsea College of Art and Design's Decorating Your Villa or Apartment course, asks us to fill in an "Evaluating You" questionnaire. There are eight questions, designed to get us thinking about what we like and dislike, and how we relate to our home's interior.

"What are your favourite spaces and why?" the questionnaire starts. "What is the hub of your home and where do you retreat to?" Easy. My living room, because it is flooded with natural light, filled with comfortable seating and offers great views into the garden.

"How comfortable is your bedroom/living room/kitchen and bathroom, and what would make them more comfortable?" Reasonably comfortable, I decide, although I could do with a bit more colour, a couple more rugs and a few more personal touches in the form of artwork and photography.

Next up, "What colours do you enjoy living with and which do you dislike?" I'm drawn to neutrals, interspersed with pops of colour - blues, oranges and reds, in particular. I realise that although I gravitate towards black when it comes to my wardrobe, this is one of the colours that I find least appealing in an interior setting. Silver and gold also find themselves at the bottom of my list.

The one question that gives me pause is the one that asks me to describe my personal style. After much consideration, I settle on the word contradictory.

I like airy, uncluttered interiors but I'm no fan of minimalism. I love furniture pieces made out of natural woods but only if they look like they have a story to tell. And I like contemporary shapes, but not if they are too slick or over-designed. I skirt around the word eclectic but I'm not sure that it doesn't sound a little pompous.

It is day one of the three-day Decorating Your Villa or Apartment course, which is part of a series of short courses being offered by the Chelsea College of Art and Design in Dubai over the month of May. Seven of us, who originate from as far afield as Sweden, Kuwait, Palestine, Pakistan and Australia, have gathered in a conference room in the Pullman Hotel to learn more about the process of decorating a home. "Whether you are living in a space for two months or 20 years, you need to feel uplifted and nurtured in that space, and it needs to make a statement about you," says McGregor, who has been a designer for 25 years and is the founder of UK-based Interior Statements Ltd. "Your space should depict your lifestyle and you shouldn't constantly be apologising for it.

"Even if you are renting, there are lots of ways of making it yours. Number one is paint. Even just creating a feature wall with wallpaper will bring some focus. In each and every room you need a focal point and that will help you to develop a scheme around it. In a rented situation, you can't rip up the floors but there's no reason why you can't put in a chandelier. If I was an expat I'd be looking at those injections of texture or colour that make my heart sing. Get involved with pieces that you love.

"We are trying to get our students to understand how to evaluate their needs, or their clients' needs," she continues. "We are interpreting that into words, so that's the brief. From that, you can draw out the key words and start interpreting it into a visual format, which is the mood board. And from there, you have a starting point."

McGregor asks us to go over our answers and highlight key words, before choosing five that capture the essence of our preferred interior environment. I settle on "light, comfort, casual, colour and character". We then flip through a selection of design magazines and tear out images that act as visual representations of these words.

Spread out over the table, my cuttings offer an interesting insight into my design psyche. There's a love of statement pieces - sculptural chairs, oversized chandeliers and irregularly shaped bookcases - and pattern. My fondness for intricate wallpapers and brightly coloured accessories is obvious, as is my penchant for recycled and repurposed furniture.

"It's very eclectic," says McGregor, coming over to join me. We go through the images, selecting the ones that most appeal and grouping them together to create a cohesive statement. I settle on seven and attach them to a thick piece of card to create my own personalised mood board. I'm amazed at how all the different thoughts in my head have been condensed into one unified message.

Our next task is creating a colour palette. We use colour charts to find exact replicas of the shades that appear on our mood boards before cutting out colour chips and sticking them onto a small piece of card. Getting the exact tone is surprisingly difficult, but essential. "Too muddy, too dark, too bright … try this one," says McGregor. By the end of it, I have a pocket-sized colour chart that I can take around with me while shopping to ensure I stay true to my chosen palette.

"I think people make the mistake of not realising the emotional connection to colour and how powerful it can be. It's the first thing that affects you in a room, so if you don't get the colour right, it will alter the mood or give out the wrong impression, and you have to live with that," says McGregor.

One of the other big mistakes that people make is not developing a clear understanding of what they want from their interior before the design process begins - and this is what the first day of the course aims to address. "The problem is that people haven't developed the full frame of understanding what they want. Students have learnt today how to do it for themselves. Not knowing that framework is a problem. If you go into it thinking, 'I like a little bit of that and a little bit of that', and then jump into purchasing items for your home, you can end up making some very big mistakes, and spending a lot of money unnecessarily.

"It is important to inject your own personality, rather than going for trends, because it's your personality that has to come through in an environment, rather than something you see in a showroom."

At the end of day one, I leave the Pullman with my mood board tucked tightly under my arm. The second and third days of the course will focus on materials, textures, fabrics, soft furnishings and styling, but I have already learnt so much more about myself and my tastes than I could have imagined. When I get home, I prop my mood board up against a wall in the spare room, where it will stay, acting as a constant reminder of my interior aspirations and a guide to all future purchases.

The Chelsea College of Art and Design is running another three-day course on Lighting Design for Interiors from May 29. For more information, visit www.chelsea.arts.ac.uk/shortcourses/middle-east/lighting-design-for-interiors

Tips

Concentrate Think about what you want your interior to look like. Ask yourself where you spend most of your time, what colours you love and how you would describe your personal style. Condense this into five key words.

Research Search through magazines to find images that act as a visual representation of these words.

Visualise Use these pictures to create your own personal mood board. This will act as a reference point for your design style.

Focus Every room needs a focal point, whether it is a feature wall or a chandelier, so start with this and build your design around it.

Upgrade Think about what kind of technology you would like to incorporate into your interior, as this will need to be introduced early on.

Illuminate Lighting is essential. You can spend a lot of money on fabrics and materials but poor lighting will devalue the space.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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