• Work at three of Dubai's major hotels is in full swing just one day after the announcement that Al Habtoor Group will rebrand three of its Dubai properties as Hilton hotels. The Westin is now Hilton Dubai Al Habtoor City. Pawan Singh / The National
    Work at three of Dubai's major hotels is in full swing just one day after the announcement that Al Habtoor Group will rebrand three of its Dubai properties as Hilton hotels. The Westin is now Hilton Dubai Al Habtoor City. Pawan Singh / The National
  • St Regis is now Habtoor Palace LXR Hotels & Resorts Pawan Singh / The National
    St Regis is now Habtoor Palace LXR Hotels & Resorts Pawan Singh / The National
  • The move comes after US hospitality major Marriott International, the largest international hotel operator in the Middle East and Africa (MEA), ceased operating Al Habtoor Group properties. The announcement was made in early July. Pawan Singh / The National
    The move comes after US hospitality major Marriott International, the largest international hotel operator in the Middle East and Africa (MEA), ceased operating Al Habtoor Group properties. The announcement was made in early July. Pawan Singh / The National
  • Hilton, on its part, will provide global marketing, branding and other services for the hotels. Pawan Singh / The National
    Hilton, on its part, will provide global marketing, branding and other services for the hotels. Pawan Singh / The National
  • Workers install the signage outside the V Hotel Curio Collection by Hilton. Interestingly, this sign used to simply read 'W', and so doesn't actually look that different.
    Workers install the signage outside the V Hotel Curio Collection by Hilton. Interestingly, this sign used to simply read 'W', and so doesn't actually look that different.
  • The St Regis Dubai, W Dubai Habtoor City and The Westin Dubai Al Habtoor City have all received new names and signage - even the street signs have already been changed. Pawan Singh / The National
    The St Regis Dubai, W Dubai Habtoor City and The Westin Dubai Al Habtoor City have all received new names and signage - even the street signs have already been changed. Pawan Singh / The National

Lifestyle

Habtoor City hotels already rebranded and street signs changed - in pictures

The St Regis Dubai, W Dubai Habtoor City and The Westin Dubai Al Habtoor City have all received new names and signage - even the street signs have been changed

Felicity Campbell

August 01, 2018

  • English
  • Arabic

Work at three of Dubai's major hotels is in full swing just one day after the announcement that Al Habtoor Group will rebrand three of its Dubai properties as Hilton hotels.

The St Regis Dubai, W Dubai Habtoor City and The Westin Dubai Al Habtoor City have all received new names and signage - in fact, even the street signs have been changed.

New signs for Habtoor Palace, V Hotel and Hilton hotel outside the V hotel in Al Habtoor City in Dubai. Pawan Singh / The National
New signs for Habtoor Palace, V Hotel and Hilton hotel outside the V hotel in Al Habtoor City in Dubai. Pawan Singh / The National

St Regis is now Habtoor Palace LXR Hotels & Resorts

The Habtoor Palace
The Habtoor Palace

W Dubai's new name is V Hotel Curio Collection by Hilton

Workers installing the signage outside the V hotel in Al Habtoor City in Dubai. Pawan Singh / The National
Workers installing the signage outside the V hotel in Al Habtoor City in Dubai. Pawan Singh / The National

The Westin is now Hilton Dubai Al Habtoor City

Worker installing the signage outside the Hilton hotel in Al Habtoor City in Dubai. Pawan Singh / The National
Worker installing the signage outside the Hilton hotel in Al Habtoor City in Dubai. Pawan Singh / The National

The move comes after US hospitality major Marriott International, the largest international hotel operator in the Middle East and Africa (MEA), ceased working with the Al Habtoor Group properties, a move that was only announced on July 9.

What goes into a hotel rebranding? From the notepads to the towels? For a behind the scenes look at what a hotel rebranding entails, see our story here. 

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Lifestyle