It's not every day that you can say you've stepped into a two-dimensional world. But that's exactly the kind of experience home-grown luxury florist Forever Rose wanted to create when it launched Forever Rose Cafe in The Galleria Mall, Al Maryah, Abu Dhabi, in January.
In the cafe, everything from the cups and plates to the furniture is illustrated in black and white, leaving only the customers and their food and beverages in colour.
“We recreated the boutique in a cafe setting and aimed to offer a unique experience for customers by designing it to feel as if it is part of a storybook,” says Ebraheem Al Samadi, founder and chief executive of Forever Rose. “The cafe is developed as a 2D illustration, transporting guests to another world. Even the music is French classical style to fully immerse the senses. It all creates a romantic notion of being a part of a fairtytale.”
The illustration and design behind the interiors of the cafe were created in-house. It started with an artist illustrating designs that were then shared with the digital printer who prepared everything to be translated on to the walls and furniture.
The eatery also pays tribute to the brand, with everything from the carpet at the centre of the cafe to the tables, walls, ceiling and chairs, having floral touches.
According to Al Samadi, the cafe has been a hit on Instagram. “As word of mouth takes over, we are welcoming people from all over the GCC, not only the UAE,” he adds.
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Inside Forever Rose Cafe at The Galleria on Al Maryah Island in Abu Dhabi. Pawan Singh / The National -
The one-of-a-kind cafe gives visitors a chance to step into a drawing. Pawan Singh / The National -
The cafe is designed as a 2D illustration. Pawan Singh / The National -
The cafe follows a black-and-white theme so that the flowers, food and customers stand out. Pawan Singh / The National -
A 2D illustration of Sheikh Zayed bin Sultan Al Nahyan on the wall of the cafe. Pawan Singh / The National -
Even the cups, plates and cutlery are part of the 2D illusion. Pawan Singh / The National -
The illustrations feature numerous floral elements. Pawan Singh / The National -
This is the home-grown luxury flower brand's first cafe. Pawan Singh / The National -
Staff at the Forever Rose Cafe. Pawan Singh / The National -
Ebraheem Al Samadi , chief executive and founder of the Forever Rose Cafe. Pawan Singh / The National -
Customers can also browse through and purchase the brand's collections at the Forever Rose Cafe. Pawan Singh / The National -
Flowers at the Forever Rose Cafe. Pawan Singh / The National -
A Forever Rose latte at the Forever Rose Cafe. Pawan Singh / The National -
A cappuccino at the Forever Rose Cafe. Pawan Singh / The National -
A rose milk cake at the Forever Rose Cafe. Pawan Singh / The National
The cafe serves a number of sweets, French pastries and coffees. In keeping with the floral theme, popular items on the menu include the orchid latte, rose and lavender lemonades, and the lavender latte. Dishes that are available include rose, saffron and pistachio milk cakes, tarts and mousses. The signature drink is the Forever Rose latte.
The brand also gives customers an opportunity to browse through and purchase its boutique collections, including exclusive pieces like the newly launched Bella Mini Me, the Forever Rose Capsule Collection, and The One Love Collection.
