An iftar in the UAE is not the same unless the food is paired with a glass or two of Vimto and thanks to a creative marketing team, residents can now personalise their soft drink bottles at Bloomingdale’s.
Ranging in price from Dh50 to Dh180, residents are able to get their name on the bottle, and have it encrusted with Swarovski crystals, this Ramadan.
About 35 million bottles of Vimto, which is originates from the United Kingdom and is a sugary mix of fruits and herbs, is sold in the Middle East each year with sales spiking during Ramadan.
This year’s unique Vimto packaging is available at Bloomingdale’s Dubai branch until June 24. To make things easier, the store has set up a customisation station where customers can choose their customisation and number of crystals. There is also an option to select a box of mini bottles, initialised and packed in a limited-edition gold and burgundy gift box.
For more on the customisation, call 04 350 5333 or go to www.facebook.com/bloomingdalesME/
aahmed@thenational.ae
