There are no designer bottles on display at Evian’s water stand in The Garden at Fashion Forward this year. Elie Saab famously gave the glass a makeover in season’s past but this time around, the emphasis is more on fun than fashion. Evian has created a 3-D Alpine set complete with ski lift and snow-capped mountains. Visitors can have free glossy photos taken by a professional while fake snowflakes fall from above.
Fashion Forward: Water is snow joke for Evian
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