For UAE foodies looking for something new to try, Gulfood is a treasure trove.
The food and drink trade show returned to Dubai World Trade Centre on Monday, with thousands of local, regional and international brands showcasing their latest products, as well as demonstrating the latest trends and innovations in the industry.
The rise of the health-conscious consumer is particularly evident this year, with many products aimed at well-being.
The five-day event also welcomes many global brands that aren't yet selling their products regionally.
From the quirky to the technologically advanced, The National looks at product highlights at Gulfood 2023, which runs until Friday.
Ghaf smoothie
Manufactured by Barakat, the green drink is made from extracting ghaf leaves and comes in two options, a smoothie with camel milk or a shot with green apple juice.
Emirati student Salma Alzaabi came up with the idea and presented a method to harvest the essence of ghaf leaves without damaging the trees under the Innovation Lab programme, which is supported by the Khalifa Fund.
While announcing the product last year, Alzaabi said the ghaf had many therapeutic benefits "and is used to promote gut health".
“For me, the ghaf tree brings about great childhood memories where every winter my family and I would go to a camping site next to a ghaf tree in search of shade as the cool breezes permeated its leaves," she added.
The ghaf tree is considered a national symbol in the UAE. It is drought-tolerant and can survive the harsh desert climate.
Keto soda
The Keto Cola by Laperva is advertised as a healthier alternative to Coca-Cola's sugar-free drinks. Its packaging even mimics the famous soda brand with its slight use of red and black.
Its name alludes to the keto diet, which has grown in popularity over the years. The diet involves keeping a low carbohydrate count for the body to be in ketosis, a metabolic state that burns fat, rather than glucose, for energy.
Although Coca-Cola's zero-sugar options are also calorie-free, they contain artificial sweeteners such as aspartame.
Laperva's drink, which is made in Sweden, uses Stevia as a natural sweetener. The brand claims the drink's ingredients include amino acids for muscle recovery and pain, as well as minerals such as sodium, magnesium and potassium.
Canned sea urchin
Sea urchin roe is considered a delicacy in Asian countries such as Japan and South Korea, and is typically used for soup and noodle dishes (or sometimes eaten alone). It's not new, but it's also not readily available in the UAE. Seatree, the South Korean company that brought the product to Gulfood, hopes to change this and is looking for local distributors to introduce its sea urchin line to UAE supermarkets.
Its taste is described as sweet and creamy with a briny flavour. Studies have shown that sea urchins are a good source of Omega-3 acids, similar to other fatty fish such as salmon. Omega-3 is known to reduce the risk of heart disease or strokes.
Foie gras crisps
The popularity of luxury crisps shows no sign of waning, with one of the latest variations using the controversial foie gras.
Duck or goose liver is often served as an accompaniment to main dishes, such as steak or scallops, and is typically prepared as a mousse or paté. Many describe it as rich, buttery and smooth in texture — however, a dozen countries, including the UK, ban the production of it with activists outlining how many animals are often force fed during the farming process.
The new flavour has been introduced by Hunter Foods, a Dubai brand that has released innovative potato crisps in the past, including truffle, shawarma, fattoush and shakshuka flavours.
Freeze-dried baby food
While freeze-dried food is often associated with astronauts, Nordic company BabyCool has used the technology to create baby food, served powdered and cubed for preservation and convenience.
The product is available in several flavours, including parsnip and carrot, which are made from natural ingredients, according to the brand.
Freeze-drying is a low-temperature dehydration process that allows products to retain their original qualities.
Scroll through the gallery below for images from Gulfood 2023
Bio:
Favourite Quote: Prophet Mohammad's quotes There is reward for kindness to every living thing and A good man treats women with honour
Favourite Hobby: Serving poor people
Favourite Book: The Alchemist by Paulo Coelho
Favourite food: Fish and vegetables
Favourite place to visit: London
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Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
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UK’s AI plan
- AI ambassadors such as MIT economist Simon Johnson, Monzo cofounder Tom Blomfield and Google DeepMind’s Raia Hadsell
- £10bn AI growth zone in South Wales to create 5,000 jobs
- £100m of government support for startups building AI hardware products
- £250m to train new AI models
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COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
Liz%20Truss
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