Since launching in Dubai in 2019, Pickl has expanded to 12 outposts. Photo: Pickl
Since launching in Dubai in 2019, Pickl has expanded to 12 outposts. Photo: Pickl
Since launching in Dubai in 2019, Pickl has expanded to 12 outposts. Photo: Pickl
Since launching in Dubai in 2019, Pickl has expanded to 12 outposts. Photo: Pickl

Burger chain Pickl to beef up UAE presence with Sharjah and Ras Al Khaimah outposts


Evelyn Lau
  • English
  • Arabic

Home-grown burger brand Pickl is expanding to Ras Al Khaimah and Sharjah, with branches in both locations set to open on Friday.

The Ras Al Khaimah venue will be the brand's first drive-through outlet, located at Lagoon Stop in Mina Al Arab. There will also be 30 outdoor seats for those who prefer to stop and enjoy their food. Meanwhile, the Sharjah location will be a dine-in venue at Al Hirah Beach, with indoor and outdoor seating for up to 70.

"We are thrilled to bring Pickl to even more people throughout the UAE," said Steve Flawith, founder and chief executive of Pickl. "The residents of RAK and Sharjah have long been asking for us to open in their emirates, and we’re excited to show those who haven’t tried the brand just what they’ve been missing out on."

Founded by Flawith and Nabil Al Rantisi, Pickl launched in Dubai in 2019 and has rapidly grown, with 12 branches across the UAE. The burger joint also ranked fourth globally, for its chicken sando burger, in the Deliveroo 100 Report, a list comprising the dishes ordered most on the platform.

Pickl in the metaverse

In March, Pickl became the first UAE restaurant to enter the metaverse. It launched a range of brand-themed games, Pickl NFTs and virtual apparel, which can be worn by avatars or exchanged for Pickl apparel in physical stores.

“In the future, we want our virtual restaurant to replicate the full customer experience of our real-world venues,” Flawith said.

“We even plan to integrate it with delivery, so customers can order their Nashville Chicken Sando or Double Cheeseburgers in the metaverse and then receive their burgers direct to their door — the full virtual-to-physical experience. We are actively exploring this possibility as we speak.”

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2. Andy Murray 35 (25-10)

3. Roger Federer 38 (35-3)

4. Stan Wawrinka 37 (26-11)

5. Novak Djokovic 40 (32-8)

6. Alexander Zverev 60 (46-14)

7. Marin Cilic 43 (29-14)

8. Dominic Thiem 60 (41-19)

9. Grigor Dimitrov 48 (34-14)

10. Kei Nishikori 43 (30-13)

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Defender: Virgil van Dijk (Liverpool)

Midfielder: Frenkie de Jong (Ajax)

Forward: Lionel Messi (Barcelona)

Uefa President's Award: Eric Cantona

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Thursday 20 January: v England
Saturday 22 January: v Bangladesh

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2016 Rio Olympics 9.81

2017 London World Championships 9.95

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2pm Handicap (PA) Dh85,000 1,800m

Winner AF Al Baher, Tadhg O’Shea (jockey), Ernst Oertel (trainer).

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3pm Handicap (TB) Dh80,000 1,400m

Winner Davy Lamp, Adrie de Vries, Rashed Bouresly.

3.30pm Handicap (TB) Dh105,000 1,400m

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- Carbonated drinks, sweet or savoury packaged snacks, confectionery, mass-produced packaged breads and buns 

- Margarines and spreads; cookies, biscuits, pastries, cakes, and cake mixes, breakfast cereals, cereal and energy bars

- Energy drinks, milk drinks, fruit yoghurts and fruit drinks, cocoa drinks, meat and chicken extracts and instant sauces

- Infant formulas and follow-on milks, health and slimming products such as powdered or fortified meal and dish substitutes

- Many ready-to-heat products including pre-prepared pies and pasta and pizza dishes, poultry and fish nuggets and sticks, sausages, burgers, hot dogs, and other reconstituted meat products, powdered and packaged instant soups, noodles and desserts

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5. Greater emphasis on statutory audit

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6. Further transfer pricing enforcement

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7. Limited time periods for audits

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9. Reduced compliance obligations for imported goods and services

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Updated: December 27, 2022, 11:30 AM