Eminem is cooking up a new release, only this time it’s in the kitchen rather than the studio.
The US hip-hop star is set to open his own restaurant in his home city of Detroit on Wednesday.
Called Mom's Spaghetti, the family-friendly venue will serve a small and focused menu featuring the popular pasta.
The news was announced through a retro-style 30-second television advertisement shown on Detroit broadcaster WXYZ on Friday.
The footage begins with Eminem appearing over the city skyline and vomiting up a takeaway box featuring the Mom’s Spaghetti logo (a heart with a fork running through) before an exterior glimpse of the diner-style location.
It then cuts to a dining table featuring various dishes, including a “road pasta”, spaghetti with meatballs and a spaghetti sandwich, the latter served with four pieces of toast on a tray of Bolognese sauce.
The advertisement ends with a phone number for inquiries and the Mom's Spaghetti logo flashing on the screen in graffiti script over the slogan: "It's all ready."
While the promotional campaign may be offbeat, Mom’s Spaghetti has become a serious venture for Eminem.
With the name taken from the opening lines of his 1997 anthem Lose Yourself ("his palms are sweaty, knees weak, arms are heavy / There's vomit on his sweater already, mom's spaghetti), Eminem first unveiled the venture in a 2017 pop-up in Detroit and delivered up to 400 meals (including spaghetti bowls and sandwiches) to frontline workers in local hospitals in April 2020.
According to The Detroit News, the brick-and-mortar location will include a section called The Trailer. Described as "a store for Stans", the name of Eminem's hard-core supporters, it will also offer Eminem merchandise.
Eminem is the latest rapper entering the food game. Other hip-hop acts who have launched their own restaurants include DJ Khaled (The Licking chicken restaurant in Miami) and 2 Chainz (the tapas friendly Escobar Restaurant in Atlanta).
Tips for newlyweds to better manage finances
All couples are unique and have to create a financial blueprint that is most suitable for their relationship, says Vijay Valecha, chief investment officer at Century Financial. He offers his top five tips for couples to better manage their finances.
Discuss your assets and debts: When married, it’s important to understand each other’s personal financial situation. It’s necessary to know upfront what each party brings to the table, as debts and assets affect spending habits and joint loan qualifications. Discussing all aspects of their finances as a couple prevents anyone from being blindsided later.
Decide on the financial/saving goals: Spouses should independently list their top goals and share their lists with one another to shape a joint plan. Writing down clear goals will help them determine how much to save each month, how much to put aside for short-term goals, and how they will reach their long-term financial goals.
Set a budget: A budget can keep the couple be mindful of their income and expenses. With a monthly budget, couples will know exactly how much they can spend in a category each month, how much they have to work with and what spending areas need to be evaluated.
Decide who manages what: When it comes to handling finances, it’s a good idea to decide who manages what. For example, one person might take on the day-to-day bills, while the other tackles long-term investments and retirement plans.
Money date nights: Talking about money should be a healthy, ongoing conversation and couples should not wait for something to go wrong. They should set time aside every month to talk about future financial decisions and see the progress they’ve made together towards accomplishing their goals.
Ant-Man and the Wasp
Director: Peyton Reed
Starring: Paul Rudd, Evangeline Lilly, Michael Douglas
Three stars
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