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Abu Dhabi, UAEWednesday 27 January 2021

'We want to be more mindful': Rami Al Ali will not release new couture collection

The Syrian designer has announced he will not release a 2020/21 line in order to be more sustainable

Rami Al Ali will not present a new couture collection in July. Courtesy Rami Al Ali
Rami Al Ali will not present a new couture collection in July. Courtesy Rami Al Ali

The fashion calendar has, undoubtedly, been disrupted in the wake of the coronavirus pandemic.

Shows have been cancelled, entire fashion weeks moved online, and boutiques shuttered in recent months.

Among the designers rethinking their approach to the season-led industry is Rami Al Ali.

The Syrian couturier, whose atelier is located in Dubai, has announced he will not release a new couture collection for the autumn / winter season.

The designer, who typically showcases his couture collections at the biannual Paris Haute Couture Week, would have unveiled his latest in July.

However, Al Ali has decided to forgo this season's collection, citing a desire to reduce the brand’s environmental impact.

"We took the decision to not create a new collection this season, as we want to be more mindful about our production," he said in a statement. "Fashion is the most adaptable industry, and very much the mirror of the society."

Al Ali's spring / summer 2020 couture collection will, however, be extended, meaning the window in which shoppers can view it and make orders has been widened.

See the collection in the gallery below:

The 22-piece collection, unveiled in Paris in January, explored the glamour and mystique of the orchid.

The move also allows more time to produce future collections, the brand added, though a release date for its next couture line is yet to be confirmed.

"[This] will allow the designer’s creative process to not be affected by time constraints," a spokesperson for the brand said.

Al Ali, who has dressed the likes of Beyonce, Chanel Iman and Helen Mirren, revealed in April that he was still deliberating what to do about the upcoming couture season as the pandemic raged on.

The Syrian designer has an atelier in Dubai. Courtesy Rami Al Ali
The Syrian designer has an atelier in Dubai. Courtesy Rami Al Ali

"I don't believe designing a fully fledged collection will be a practical decision to many, as much as we all want to keep this industry and all its suppliers alive," he told The National.

Al Ali also welcomed the industry's embracing of digital formats, adding that the focus now is "mainly on the experience".

"Fashion has always been, and will always be, the mirror that reflects the transformations of society and the human race, so probably the near future will be about what you show and how you show, not where you show."

Updated: June 11, 2020 09:58 AM

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