The British Fashion Council has named Priyanka Chopra Jonas as its new ambassador for positive change.
The actress and activist will support the council's efforts to "lead the charge on change", using fashion as a platform to inspire. She will promote best practices in the industry, shine a light on inclusive and ethical business initiatives, and act as a spokeswoman for education in the creative fields.
Between now and December 2021, she will play an active role in a number of BFC events, including London Fashion Week and The Fashion Awards.
Fashion has always been the pulse of pop culture, and can be a powerful force
“Fashion has always been the pulse of pop culture, and can be a powerful force with the ability to connect cultures and bring people together,” says Chopra Jonas.
“Through my role, I look forward to celebrating the incredible diversity and creativity of the industry, while working to champion budding and iconic designers doing their part to make an indelible impact on people and our planet.”
Chopra Jonas has starred in more than 60 international and Hollywood films, was featured on the cover of Time magazine's Time 100 issue, in which she was named one of the most influential people in the world, and has been recognised as one of Forbes' "Most Powerful Women."
She is involved in several initiatives to protect children's rights and to promote the education of girls around the world, including her namesake charity, The Priyanka Chopra Foundation for Health and Education. In December, she received the Danny Kaye Humanitarian Award for her efforts as a Unicef Goodwill Ambassador.
The appointment forms part of the fashion council's wider strategy that includes the Institute of Positive Fashion (IPF), which was launched to aid the British fashion industry in becoming more resilient, circular, equal and fair.
"We are delighted to welcome Priyanka Chopra Jonas as the BFC ambassador for positive change," says Caroline Rush CBE, chief executive of British Fashion Council. "Her work as a social activist, promoting causes such as the environment and women's rights, and her commitment to using her reach for good are what have made her one of the industry's most courageous voices and the perfect choice as the BFC ambassador for positive change.
“We look forward to working with Priyanka over the next 12 months, for her to share her voice and knowledge on causes she cares about, helping us with the important goal towards creating an industry that is more diverse, equal and fair.”
5 of the most-popular Airbnb locations in Dubai
Bobby Grudziecki, chief operating officer of Frank Porter, identifies the five most popular areas in Dubai for those looking to make the most out of their properties and the rates owners can secure:
• Dubai Marina
The Marina and Jumeirah Beach Residence are popular locations, says Mr Grudziecki, due to their closeness to the beach, restaurants and hotels.
Frank Porter’s average Airbnb rent:
One bedroom: Dh482 to Dh739
Two bedroom: Dh627 to Dh960
Three bedroom: Dh721 to Dh1,104
• Downtown
Within walking distance of the Dubai Mall, Burj Khalifa and the famous fountains, this location combines business and leisure. “Sure it’s for tourists,” says Mr Grudziecki. “Though Downtown [still caters to business people] because it’s close to Dubai International Financial Centre."
Frank Porter’s average Airbnb rent:
One bedroom: Dh497 to Dh772
Two bedroom: Dh646 to Dh1,003
Three bedroom: Dh743 to Dh1,154
• City Walk
The rising star of the Dubai property market, this area is lined with pristine sidewalks, boutiques and cafes and close to the new entertainment venue Coca Cola Arena. “Downtown and Marina are pretty much the same prices,” Mr Grudziecki says, “but City Walk is higher.”
Frank Porter’s average Airbnb rent:
One bedroom: Dh524 to Dh809
Two bedroom: Dh682 to Dh1,052
Three bedroom: Dh784 to Dh1,210
• Jumeirah Lake Towers
Dubai Marina’s little brother JLT resides on the other side of Sheikh Zayed road but is still close enough to beachside outlets and attractions. The big selling point for Airbnb renters, however, is that “it’s cheaper than Dubai Marina”, Mr Grudziecki says.
Frank Porter’s average Airbnb rent:
One bedroom: Dh422 to Dh629
Two bedroom: Dh549 to Dh818
Three bedroom: Dh631 to Dh941
• Palm Jumeirah
Palm Jumeirah's proximity to luxury resorts is attractive, especially for big families, says Mr Grudziecki, as Airbnb renters can secure competitive rates on one of the world’s most famous tourist destinations.
Frank Porter’s average Airbnb rent:
One bedroom: Dh503 to Dh770
Two bedroom: Dh654 to Dh1,002
Three bedroom: Dh752 to Dh1,152
Who was Alfred Nobel?
The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.
- In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
- Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
- Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
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