When it comes to income streams, Kim Kardashian has her finger in many pies. And, she's about to add another one to the mix: the reality star announced a new shapewear line on Twitter on Tuesday.
The website for the yet-to-launch underwear line says the items can "enhance, smooth, lift or sculpt", however the top responses to Kardashian's tweets on the new launch point out that the name's appropriation of traditional Japanese garb is misguided.
Yes, we're sure Kardashian and her branding experts like the fact that 'kimono' has the name Kim in it, but that may have blinded them to the fact that it might be offensive in Japan, a country that takes its traditions very seriously.
"Kimono is not underwear, Kimono is Japanese soul," reads the top reply to one of Kardashian's tweets:
The kimono has a storied history, and dates back to the 8th century: today, the garment is generally reserved for special occasions, such as weddings, funerals and festivals.
Different types of kimonos symbolise different things – styles depend on the wearer's gender, marital status and the type of event it's meant to be worn at.
"The kimono is a culturally significant Japanese garment. It is a prized possession to many Japanese families, handcrafted with skill and care," wrote Twitter user @superhirojesse in reply to Kardashian. "It would be great if we didn't use the word to talk about products that aren't made in the spirit of traditional Japanese garments."
Kardashian has been using the hashtag #KimonoBody to spread the news of her new launch, and one user replied simply with this picture:
However, some responses to Kim Kardashian's tweet about the new line were positive, and thanked her for launching shapewear that goes from sizes XXS to 4XL and is offered in nine shades (because, remember, people often call beige underwear 'flesh coloured' in a blanket manner, when it's actually the skin tone of some, not all).
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- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
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The specs
AT4 Ultimate, as tested
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Starring: Ramy Youssef, Steve Carell, Jason Schwartzman
Director: Jesse Armstrong
Rating: 3.5/5
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If you go...
Fly from Dubai or Abu Dhabi to Chiang Mai in Thailand, via Bangkok, before taking a five-hour bus ride across the Laos border to Huay Xai. The land border crossing at Huay Xai is a well-trodden route, meaning entry is swift, though travellers should be aware of visa requirements for both countries.
Flights from Dubai start at Dh4,000 return with Emirates, while Etihad flights from Abu Dhabi start at Dh2,000. Local buses can be booked in Chiang Mai from around Dh50
Brief scores:
Pakistan (1st innings) 181: Babar 71; Olivier 6-37
South Africa (1st innings) 223: Bavuma 53; Amir 4-62
Pakistan (2nd innings) 190: Masood 65, Imam 57; Olivier 5-59