To me, Alessandro Michele's most noteworthy decision to date at Gucci, was not to reintroduce logo T-shirts or pioneer the appliqué trend. Rather, it was an earlier move, that resulted in adorning the brand's traditional double-G emblem pattern with a feminine floral print.
Dubbed Gucci Blooms, the range, which started out with pretty pink flowers splattered across handbags, shoes and scarves, has now become a recurring collection for the fashion house.
So, it’s only natural that the creative director’s first fragrance for the brand, would be named Gucci Bloom, and would be packaged in a box printed with a floral pattern.
Actress Dakota Johnson, who wore a black Gucci gown at the 2017 Met Gala, is a face of the new scent, along with artist Petra Collins and model Hari Nef.
The bottle itself features a minimalist design: a toned-down pastel pink with the name of the fragrance within a beige square outlined by a bold black border.
Gucci Bloom will be launching in August, but will be available for pre-order through gucci.com from May 3.
