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Abu Dhabi, UAESunday 28 February 2021

A look at Behnoode's first childrenswear collection: 'It's close to my heart'

100 per cent of the proceeds will go towards helping children in Nepal

Designer Behnood Javaherpour. 
Designer Behnood Javaherpour. 

Fashion label Behnoode continues its commitment to helping disadvantaged children in Nepal with news that it is launching its first childrenswear collection.

The new line will start at Dh31,199 and all proceeds will go directly to helping provide education for children in the country, through the designer's Behnoode Foundation.

Offering just a glimpse – only one look has been revealed – the label does, however, give a taste of what customers can expect when the full collection launches in March

A look from Behnoode's first childrenswear collection. Courtesy Behnoode.
A look from Behnoode's first childrenswear collection. Courtesy Behnoode.

With a firm belief that children are the future, designer Behnood Javaherpour has been inspired by prep school uniforms to create a series of suits for children.

As well as underscoring the role of education, it gels with the label's focus on sharp tailoring. Originally from Iran, Javaherpour is known for his razor-sharp cuts that fuse an Iranian sense of colour with Italian snap.

Speaking of the new offering, Javeherpour says: “I created my first-ever childrenswear collection to donate 100 per cent of the proceeds to educate young children in Nepal. My Behnoode Foundation is dedicated to philanthropy work and Nepal is very close to my heart.”

It was trip to Nepal in 2016 that provided the catalyst for Javaherpour's philanthropy. Shocked at the sight of children walking two hours a day to attend school, he vowed to offer practical and long-term support, setting up his foundation.

A frequent visitor to the Himalayan region, Javaherpour explains that the hardship the local children endure is his biggest motivation.

“Seeing poverty inspires me to work even harder so that I give back to a community that I’m passionately committed to and that is why I always include them in all my projects.”

An illustration by the designer Behnood Javaherpour of the Nepalese street children he supports. Courtesy Behnoode
An illustration by designer Behnood Javaherpour of the Nepalese street children he supports. Courtesy Behnoode

Updated: February 12, 2021 08:20 AM

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