Fireworks, concerts and sales: What to expect from the 2020-21 Dubai Shopping Festival

The 26th annual shopping festival kicks off this month

Fireworks at Al Seef, Dubai, during the 2019 Dubai Shopping Festival. Courtesy DSF
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Whether you’re looking for last-minute gifts or scouting out some bargains, you’re in luck. The 26th annual Dubai Shopping Festival is set to launch on Thursday, December 17.

This year, the city-wide initiative, which includes promotions across local and international brands, live concerts, fireworks and family entertainment, will take place for six weeks, wrapping up on Saturday, January 30.

According to organisers, all events and shopping destinations will adhere to precautionary safety measures amid the Covid-19 pandemic.

Here’s a look at the highlights of the 2020-21 Dubai Shopping Festival:

It will open with a two-day launch event featuring concerts

Dubai Shopping Festival returns with promotions, concerts, drone shows and more. Courtesy Dubai Shopping Festival
Dubai Shopping Festival returns with promotions, concerts, drone shows and more. Courtesy Dubai Shopping Festival

DSF will start with a two-day event held at Market Outside the Box at Burj Park, Downtown Dubai, on Thursday and Friday, December 17 and 18. Two Arab stars will be performing on the first day, while an undisclosed international celebrity will entertain audiences on day two. The concerts will take place from 8pm until midnight, with ticket prices starting at Dh50. There will also be a street lighting display, pyrotechnics and a light show.

Fireworks and drone shows

Fireworks have always been a big part of DSF. There will be fireworks at a number of waterfront destinations every weekend. New to the roster this year are drone and animated shows, alongside waterside dining offers. The drone shows will take place at 8.30pm in Al Seef, 9pm at La Mer and 7pm at The Beach over seven weekends of DSF.

There will be sales, retail activations and promotions

It is a shopping festival, after all, and this year, there will be promotions and offers at more than 40 locations city-wide. The DSF Sale Season promotion will run from Saturday, December 26 to Saturday, January 30, with 3,500 outlets offering savings between 25 per cent and 75 per cent. Shoppers can also expect a 12-hour mega sale (date to be announced), daily surprises and augmented reality retail activations.

Market Outside the Box is back

Market Outside the Box, an outdoor pop-up and highlight of DSF, will also returning. Courtesy Dubai Shopping Festival 
Market Outside the Box, an outdoor pop-up and highlight of DSF, will also returning. Courtesy Dubai Shopping Festival 

Taking place at Burj Park in Downtown Dubai, the pop-up will offer an alternative shopping experience for those looking for gifts or items out of the ordinary, as well a selection of food and beverage outlets. This year, MOTB will be held from Thursday, December 17 to Saturday, January 2. This year, the market's is inspired by Asian pop culture, specifically Korean and Japanese.

It’s not the only outdoor market to pop up at DSF, either. Nakheel Mall on the Palm Jumeirah is hosting a winter-themed market till Sunday, January 3. With unique products from vendors and food and beverage stands, the venue will be home to Santa’s village and grotto as well as an ice rink. Another market will pop up at Dubai Festival City Mall's Festival Bay, while a Winter Wonderland at Mall of the Emirates lets little ones to take pictures with a virtual Santa. Finally, pop-up events will also take place at Last Exit Al Khawaneej and Al Seef.

Concerts and shows to look forward to

Apart from the opening weekend concert, there are plenty of live performances to look forward to. Dubai Opera will host The Simon & Garfunkel Story on Saturday, 19 December, with shows at 2pm and 8pm. Arabic music lovers will be spoilt for choice with two live shows on New Year's Eve. Dubai World Trade Centre will host a show by Arabic singer Nassif Zeytoun while singers Wael Kfoury and Mouhamad Khairy will take to the stage at the Festival Arena at InterContinental Dubai – Festival City.

Host Jack Whitehall, wearing Boss, poses on the red carpet at the GQ Men Of The Year Awards 2020 in association with Hugo Boss, in this handout image obtained by Reuters on November 26, 2020.  Conde Nast/GQ MEN OF THE YEAR AWARDS 2020/Handout via REUTERS  ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. MANDATORY CREDIT. MUST COURTESY CONDE NAST/GQ MEN OF THE YEAR AWARDS 2020 IN ASSOCIATION WITH HUGO BOSS. FOR NEWS ACCESS ONLY IN THE REPORTING OF GQ MEN OF THE YEAR AWARDS 2020 -  IMAGES CANNOT BE CROPPED OR ALTERED. NO RESALES. NO ARCHIVES. NO NEW USES AFTER DECEMBER 26, 2020 USAGE: ONE USE ONLY
British comedian Jack Whitehall is coming to the UAE to perform as part of the Dubai Shopping Festival in January. Reuters

For a rib-tickling time, The Laughter Factory will return for a series of gigs during DSF. British comedian Jack Whitehall will perform at the Dubai World Trade Centre on Thursday, January 14.

There will also be a multi-artist closing concert at the Coca-Cola Arena.