Following Ski Dubai, Magic Planet and Yalla! Bowling, Mall of the Emirates is set to add another attraction to its roster. Dreamscape, an immersive virtual reality destination, will launch on Thursday, December 19, next to the Apple store on the second level.
This will be Dreamscape’s first international location after Los Angeles and Dallas outposts. Walter Parkes, co-founder and chairman of Dreamscape Immersive, says it “merges the scope and emotional power of cinema with the pure adrenaline of a theme-park ride – all within a totally new VR technology. We have created a way for audiences to enter into and become part of the story.”
The experience take approximately 35 minutes from beginning to end and features three original, free-roaming and immersive adventures. In Alien Zoo, guests will travel to an intergalactic haven where they come face to face with endangered alien creatures from across the galaxy. The space travellers will get a chance to play ball with exotic "frogcats", pet majestic creatures, and even escape a great predator.
In The Curse of the Lost Pearl: A Magic Projector, audiences will get a chance to step through the screen and become part of a movie. Once inside this adventure, participants will be challenged to unlock clues, escape treacherous traps, and work together to uncover the secret of the Lost Pearl.
The Blu: Deep Rescue is an epic descent into the ocean to explore dazzling underwater worlds and aquatic life that soon becomes an urgent mission to rescue a trapped baby blue whale and unite it with its mother.
The location-based VR entertainment company is backed by some of Hollywood's most successful studios and talent, including 21st Century Fox, WarnerMedia, Viacom, Steven Spielberg and Hans Zimmer.
Alain Bejjani, CEO of Majid Al Futtaim Holding, says: “The future of the entertainment industry lies in the hands of those who can enable human interaction through fulfilling, meaningful and memorable experiences. Dreamscape achieves this by blurring the lines between the physical and the virtual, fully immersing its users with other participants who can all influence the experience together.”