Etihad Airways, Huda Beauty and TikTok all made it into the top 10 list of the Middle East and Africa's 'most-loved' brands list.
Etihad Airways, Huda Beauty and TikTok all made it into the top 10 list of the Middle East and Africa's 'most-loved' brands list.
Etihad Airways, Huda Beauty and TikTok all made it into the top 10 list of the Middle East and Africa's 'most-loved' brands list.
Etihad Airways, Huda Beauty and TikTok all made it into the top 10 list of the Middle East and Africa's 'most-loved' brands list.

Etihad Airways tops new list of 'most-loved brands' in the Middle East and Africa


Evelyn Lau
  • English
  • Arabic

What is the brand that gets the most love on social media globally? According to a new report by media monitoring and analytics company TalkWalker, it's the toy production company Lego.

The firm analysed more than 264,000,000 conversations across social media, blogs, news and forums to figure out which brands were the most talked about.

Rounding out the list of the world's top five include Four Seasons Hotels, Singapore Airlines, Giant Hypermarket, and Vertex Pharmaceuticals.

When it comes to the Middle East and Africa region, Abu Dhabi's Etihad Airways leads the list.

Etihad Airways topped the list of TalkWalker's 'most-loved' brand in the Middle East and Africa region. Courtesy Etihad
Etihad Airways topped the list of TalkWalker's 'most-loved' brand in the Middle East and Africa region. Courtesy Etihad

The UAE national airline is followed by Four Seasons, Benefit Cosmetics, Hyatt Hotels, TikTok, Qatar Airways, Huda Beauty, InterContinental, Careem and HMD Global.

The results of the report were generated from a quarter of a billion conversations around 781 brands over the last six months of 2019.

Using AI-powered technology, and image and video analytics, Talkwalker was able to identify the labels people loved, even when the brand was not directly mentioned.

"We want to establish this report as the benchmark for brand love over the coming years," says Todd Grossman, Talkwalker's Americas chief executive.

"With expert knowledge garnered from working with some of the world's most-loved brands and marketers who are building them, we now see the opportunity for every brand to build those vital emotional connections."

'Will%20of%20the%20People'
%3Cp%3E%3Cstrong%3EArtist%3A%20%3C%2Fstrong%3EMuse%3Cbr%3E%3Cstrong%3ELabel%3A%20%3C%2Fstrong%3EWarner%3Cbr%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%202.5%2F5%3C%2Fp%3E%0A
The specs: 2019 Jeep Wrangler

Price, base: Dh132,000

Engine: 3.6-litre V6

Gearbox: Eight-speed automatic

Power: 285hp @ 6,400rpm

Torque: 347Nm @ 4,100rpm

Fuel economy, combined: 9.6L to 10.3L / 100km

Paatal Lok season two

Directors: Avinash Arun, Prosit Roy 

Stars: Jaideep Ahlawat, Ishwak Singh, Lc Sekhose, Merenla Imsong

Rating: 4.5/5

How to apply for a drone permit
  • Individuals must register on UAE Drone app or website using their UAE Pass
  • Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
  • Upload the training certificate from a centre accredited by the GCAA
  • Submit their request
What are the regulations?
  • Fly it within visual line of sight
  • Never over populated areas
  • Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
  • Users must avoid flying over restricted areas listed on the UAE Drone app
  • Only fly the drone during the day, and never at night
  • Should have a live feed of the drone flight
  • Drones must weigh 5 kg or less
'Doctor Strange in the Multiverse Of Madness' 

   

 

Director: Sam Raimi

 

Cast: Benedict Cumberbatch, Elizabeth Olsen, Chiwetel Ejiofor, Benedict Wong, Xochitl Gomez, Michael Stuhlbarg and Rachel McAdams

 

Rating: 3/5

 
The specs

Engine: 2.0-litre 4cyl turbo

Power: 261hp at 5,500rpm

Torque: 405Nm at 1,750-3,500rpm

Transmission: 9-speed auto

Fuel consumption: 6.9L/100km

On sale: Now

Price: From Dh117,059