C'est Moi is putting the luxe into boho at Muscat Fashion Week

The Dubai-based label C'est Moi comes off a successful outing at Muscat Fashion Week. 

Rashmi Kumari, the driving force behind the Dubai-based label C'est Moi, cut her teeth in the industry working at maisons from Pucci to Armani Privé before establishing her own label in 2007. With the emphasis on flattering, floaty fabrics and intricate embellishments, the 24-piece capsule collection shown during Muscat Fashion Week this year went down a storm with the fashionable crowd.

Tell us about the collection you brought to Oman.

I would describe them as luxe-bohemian. Amazingly, the collection only took about 28 days to put together - it was quite short notice as I was actually the last person joining the line-up at MFW. The collection is a riot of colour and I've picked pieces I think will do very well in the region and appeal due to their unstructured nature and sinewy silhouettes. There are plenty of flowy, long dresses, which are always popular.

Is there anything of an Arab influence to the collection?

Honestly, my collection is not very Arabesque but I have quite a few pieces such as the kaftans, for example, which have been my forte and are selling well in the region.

How would you sum up your experience at MFW?

I've been very pleasantly surprised. Even the way the women are dressed up - very chic indeed - the standards seem international. And what an amazing venue. I've been very impressed overall, not least with the line-up of designers. Although I was very nervous when I saw how colour coordinated the other collections were - mine is like a rainbow, completely mental, it's all over the place.

What inspires you?

Travel, for sure. I've lived in New York all my life and I think my label embodies the best of two worlds. Firstly, my patterns are very western - due to my having worked with big names such as Matthew Williamson and Temperley - so I got that sensibility from them. Secondly, my beading for the most part is done out of India and the quality is second to none. So I think that's a pretty good combination.

What's the average price range for your designs?

The day dresses or beaded cocktail dresses sell in Bloomingdale's in Dubai for around Dh8,000-Dh13,000, whereas the kaftans would be about Dh6,000-Dh8,000.


- Harvey Nichols, Mall of the Emirates, Dubai, Tel: 04 409 8888

- Bloomingdale's, The Dubai Mall, Dubai, Tel: 04 350 5333

- S*uce, Marina Mall, Abu Dhabi, Village Mall, The Dubai Mall, Dubai Tel: 04 339 9696

- Ginger& Lace Wafi, Dubai Tel: 04 324 5699