• Hindu men from the Barsana village smeared with powdered dye sing devotional songs as they celebrate the Lathmar Holi festival in Barsana village, Mathura, India. EPA
    Hindu men from the Barsana village smeared with powdered dye sing devotional songs as they celebrate the Lathmar Holi festival in Barsana village, Mathura, India. EPA
  • Hindu devotees take part in the religious festival of Holi inside a temple in Nandgaon, in the state of Uttar Pradesh. Reuters
    Hindu devotees take part in the religious festival of Holi inside a temple in Nandgaon, in the state of Uttar Pradesh. Reuters
  • Colourful villagers participate in the Lathmar Holi in Nandgoanv, 115 kilometers south of New Delhi. AP
    Colourful villagers participate in the Lathmar Holi in Nandgoanv, 115 kilometers south of New Delhi. AP
  • Holi signifies the arrival of spring and, for many Hindus, the triumph of good over evil. AP
    Holi signifies the arrival of spring and, for many Hindus, the triumph of good over evil. AP
  • It is held in March on the full moon night known as Phalgun Purnima in the Hindu calendar, but the date changes slightly every year. AP
    It is held in March on the full moon night known as Phalgun Purnima in the Hindu calendar, but the date changes slightly every year. AP
  • Across India and Nepal, for instance, streets will be filled with colours as powdered dyes are thrown by people at each other and coloured water is sprayed for raucous fun. AP
    Across India and Nepal, for instance, streets will be filled with colours as powdered dyes are thrown by people at each other and coloured water is sprayed for raucous fun. AP
  • Holi celebrations are deeply rooted in tradition and observed now for hundreds of years. Reuters
    Holi celebrations are deeply rooted in tradition and observed now for hundreds of years. Reuters
  • Powdered dyes are thrown by people at each other. EPA
    Powdered dyes are thrown by people at each other. EPA
  • People dance as coloured powder is thrown during Lathmar Holi celebrations in Barsana, northern state of Uttar Pradesh, India. Reuters
    People dance as coloured powder is thrown during Lathmar Holi celebrations in Barsana, northern state of Uttar Pradesh, India. Reuters
  • College girls take part in the Holi festival celebrations in Bhopal, India. EPA
    College girls take part in the Holi festival celebrations in Bhopal, India. EPA
  • Women playfully hit revellers with sticks as a traditional ritual during the Lathmar Holi celebrations in India's northern state of Uttar Pradesh. AFP
    Women playfully hit revellers with sticks as a traditional ritual during the Lathmar Holi celebrations in India's northern state of Uttar Pradesh. AFP
  • Women dance and play with colourful powders during the Holi festival. Sopa Images
    Women dance and play with colourful powders during the Holi festival. Sopa Images

Holi 2025: When is the Hindu festival of colour and how is it celebrated?


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Holi, the Hindu festival of colour, is celebrated around the world, marked by raucous parties where people throw and smear coloured powder on each other.

The festival, the celebrations for which begin on March 14 in many parts of India, signifies the arrival of spring and, for many Hindus, the triumph of good over evil.

Held in March on the full moon night known as Phalgun Purnima in the Hindu calendar, the date changes slightly every year.

While the first night is usually dedicated to more sombre rituals, it is on the second day that the vibrant celebrations begin. Across India and Nepal, for instance, streets will be filled with colours as powdered dyes are thrown by people at each other and coloured water is sprayed for raucous fun.

Revellers are often advised to moisturise their hair and skin well, to stop the dye staining them, and clothes do not usually survive the day.

The celebrations are deeply rooted in tradition and have been observed for hundreds of years.

Where did Holi begin?

An Indian student takes part in Holi festival celebrations in Bhopal, India. EPA
An Indian student takes part in Holi festival celebrations in Bhopal, India. EPA

There are varying accounts of the festival’s origins but it has been celebrated on the Indian subcontinent for centuries, as documented in ancient Indian literature.

According to Indian historian Sushma Jansari, a faculty member at the British Museum, there are three main myths associated with Holi. One of the most popular stories concerns the Hindu deity Vishnu and his devotee Prahlada, she writes on the museum's blog.

According to one version of this story, Prahlada was the son of an evil king named Hiranyakashipu, who demanded that everyone should worship only him. Prahlada refused to worship his father and instead continued to pray to Vishnu. Holika, Hiranyakashipu’s sister, grew angry at Prahlada because of his devotion to Vishnu and decided to kill him. She had been previously blessed by the gods so that she would not be harmed by fire, so she tricked Prahlada into sitting on her lap while she sat in a fire.

Prahlada survived this ordeal because he prayed to Vishnu, while Holika perished. Holi, the name of the festival, is thus derived from the name Holika.

In different parts of India and Nepal, bonfires are lit on the first night of the festival to signify the demise of evil.

Another story is linked to the god Krishna’s love for Radha, Jansari writes. Krishna’s skin was dark blue because a demoness had tried to poison him when he was a baby, and Krishna was worried that Radha would not like him because of his appearance.

His mother, Yashoda, playfully suggested that he smear some brightly coloured powder on Radha’s face. After Krishna did this, Radha fell in love with him and they were later married.

Women dance and throw coloured powder during the Holi festival in Howrah. Sopa Images
Women dance and throw coloured powder during the Holi festival in Howrah. Sopa Images

Some people also believe the Holi colours came from Krishna mischievously throwing coloured water on his subjects, which became part of the celebrations.

How is it celebrated?

In different parts of India, where it is a national holiday, Holi is adapted to various cultures. In the state of Uttar Pradesh, for instance, women playfully hurl sticks at men, who use shields to protect themselves.

In parts of Punjab, Holi fairs are held and can go on for days, while in the north-eastern state of Manipur, young people perform a group folk dance called thabal chongba on full moon night, and celebrations usually last for six days. The fun and games with colours, however, take place everywhere.

Holi is also a big festival in Nepal, where it is a national holiday.

Women playfully hit revellers with sticks as a traditional ritual during the Lathmar Holi celebrations in India's northern state of Uttar Pradesh. AFP
Women playfully hit revellers with sticks as a traditional ritual during the Lathmar Holi celebrations in India's northern state of Uttar Pradesh. AFP

Holi in the UAE

Holi celebrations have gone truly global, thanks to the Indian diaspora. Colour marathons, where participants are doused with coloured powders, have become popular around the world. Some critics, however, say these events destroy the religious significance of the festival.

In the UAE, for example, the festival is usually marked by concerts and outdoor parties. This year, however, as Holi falls during Ramadan, many celebrations were held earlier in the month. Restaurants are also cashing in on festivities, launching special Holi menus and deals.

Here are some to try.

Bombay Brasserie

Colourful art and a cosy booth at Taj Dubai's Bombay Brasserie. Photo: Taj Dubai
Colourful art and a cosy booth at Taj Dubai's Bombay Brasserie. Photo: Taj Dubai

The Indian restaurant at Taj Dubai is serving a curated menu featuring vegetarian and non-vegetarian options. It includes samosa rose dahi bhalla, pani puri and sev papdi chaat as well as an assortment of traditional home-made sweets and festive mocktails.

A live sitar player will serenade guests as they tuck in and all guests will walk away with commemorative takeaway gifts.

March 14, from 6pm until midnight; Dh249 per person; Taj Dubai, Business Bay; 04 438 3222

Dhaba Lane

Thandai and gujiyas at Dhaba Lane. Photo: Dhaba Lane
Thandai and gujiyas at Dhaba Lane. Photo: Dhaba Lane

Known for its Punjabi food, Dhaba Lane is offering a shot of thandai, a cold drink prepared with exotic nuts and spices, and three gujiyas, or sweet pastries, for Dh20. Both commonly associated with Holi, the milk-based thandai is flavoured with rose petals, dry fruits and spices, while gujiyas are shaped like dumplings and made of flour and stuffed with roasted dried fruits, grated coconut and semolina.

March 10 to 14, all day; Dhaba Lane branches in Karama, Garhoud, JLT and Al Nahda; 04 358 3554

Chatori Gali

This home-grown vegetarian restaurant known for serving North Indian cuisine is splashing flavour and colour for Holi. All visitors will receive complimentary thandai shots as a welcome drink, with the special menu featuring festive treats and desserts, from jalebi to rabri and gujiyas. Guests who order from the Holi menu will also receive a free kebab platter.

March 14, 9am until midnight; Chatori Gali's Dubai branches in Al Barsha, Silicon Oasis and Karama; 054 582 6378

The Permit Room

Serving food from across the Indian subcontinent, all visitors to The Permit Room during Holi will receive a free thandai and two gujiyas. All guests will be greeted with splashes of colour, the hallmark of Holi, as they dig into the restaurant's offerings, from burrata chaat to truffle Amritsari kulcha and mushroom achaar.

March 14 to 16, all day; Majestic City Retreat, Dubai; 054 791 1796

The Cinnamon Club

Holi thali at The Cinnamon Club. Photo: Park Hyatt Dubai
Holi thali at The Cinnamon Club. Photo: Park Hyatt Dubai

A thali menu awaits diners at this restaurant in Park Hyatt Dubai, offering vegetarian and non-vegetarian options. Dishes include Jodhpuri kachori chaat, tandoori prawn, Rajasthani lamb curry and chicken biryani, all served alongside creamy dal makhani, bhurani raita and a selection of Indian breads.

March 14 to 16, all day; Dh150 for vegetarian and Dh175 for non-vegetarian thali; Park Hyatt Dubai; 04 602 1814

Punjab Grill

The Holi special menu at Punjab Grill. Photo: Punjab Grill
The Holi special menu at Punjab Grill. Photo: Punjab Grill

The fine-dining restaurant specialising in north Indian cuisine has launched a Holi menu at its branches in Anantara Downtown Dubai and The Ritz-Carlton Abu Dhabi. Expect all the festive favourites but in an elevated setting, from chaat platters to Kundapur ghee roast shrimps. For desserts, tradition gets a modern twist with dishes such as thandai panna cotta with berries and malpua with rabdi.

March 14 to 16, all day; Anantara Downtown Dubai and The Ritz-Carlton Abu Dhabi; 50 194 1107

Amiana

All guests dining at this Indian restaurant in Karama will receive a complimentary glass of thandai as well as a buy-one-get-one-free on firna, the traditional dessert made with ground rice or rice flour and cooked in milk.

March 14, all day; Zabeel Street, Karama, Dubai; 04 297 6449

Emirates

Passengers on Emirates will receive free gujiyas on Holi. Photo: Emirates
Passengers on Emirates will receive free gujiyas on Holi. Photo: Emirates

All passengers travelling on board Dubai's airline to and from seven destinations in India – Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kolkata and Mumbai – will receive gujiyas in a specially designed box, along with their meal for breakfast, lunch or dinner. First and Business Class customers will also be served thandai on the day. Emirates serves nine destinations in India with 167 weekly flights.

March 14, all day; Emirates; 600 555555

RACE CARD

6.30pm: Handicap (TB) $68,000 (Dirt) 1,600m

7.05pm: Meydan Sprint – Group 2 (TB) $163,000 (Turf) 1,000m

7.40pm: Curlin Stakes – Listed Handicap (TB) $88,000 (D) 2,200m

8.15pm: UAE Oaks – Group 3 (TB) $125,000 (D) 1,900m

8.50pm: Zabeel Mile – Group 2 (TB) $163,000 (T) 1,600m

9.25pm: Balanchine – Group 2 (TB) $163,000 (T) 1,800m

10pm: Al Shindagha Sprint – Group 3 (TB) $130,000 (D) 1,200m

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”