Adidas has teamed up with Mohamed Salah to create a limited-edition version of its Ultraboost trainers.
Designed in collaboration with the Liverpool player, the Mo Salah Ultraboost DNA 2.0 running shoes now feature hieroglyphic designs around the sole, in a nod to Salah’s Egyptian roots, with his name appearing in gold along the side of the shoes. The trainer’s upper tongue is branded with a crown, a reference to him having been dubbed “the Egyptian king” by Liverpool supporters.
The latest addition to the Ultraboost line-up promises “supreme energy return” and is designed with sustainability in mind. The shoes include a Continental natural rubber outsole and an upper made with yarn containing 50 per cent Parley Ocean Plastic, plastic waste removed from remote islands, beaches, coastal communities and shorelines. The other 50 per cent of the yarn is made from recycled polyester. A snug, sock-like fit is coupled with a lace closer, a moulded heel counter and adidas’s Torsion System.
The shoes are retailing for Dh849 and are available now in stores, online and via the adidas app.
The sportswear brand has previously partnered with Salah on a pair of football boots, the X Speedflow Mo Salah.1 Firm Ground Boots. Only 1,069 pairs were made, each marked with a serial number on the heel, below the Salah logo. The boots feature a red Primeknit skin that is light and supportive, with a gold, leopard print pattern inspired by the “battle pack”, the official footwear designed by adidas for the 2014 FIFA World Cup in Brazil.
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Chart Mohamed Salah's style journey here:
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Mohamed Salah, then playing as part of Egypt's Olympic football team, pictured at the Hilton Hotel on July 22, 2012 in Cardiff, Wales. The then 20-year-old sported short curls and a dusting of stubble with his kit. Getty Images -
Mohamed Salah pictured at the Cobham Training Ground on January 31, 2014 in Cobham, England, shortly after signing with Chelsea. The footballer dabbled with closely cropped hair and leather sleeves when he first joined the English club. Getty Images -
Mohamed Salah celebrates scoring a goal during the Barclays Premier League match between Chelsea and Arsenal at Stamford Bridge on March 22, 2014 in London, England. The footballer was beginning to let his hair grow back. Getty Images -
The beginning of the curls, Mohamed Salah during an international friendly match between Jamaica and Egypt at the Matchroom Stadium on June 4, 2014 in London, England. Getty Images -
The pro again experimented with a shorter 'do before committing to his signature longer curls. Mohamed Salah during a pre-season friendly match between Wycombe Wanderers and Chelsea at Adams Park on July 16, 2014 in High Wycombe, England. Getty Images -
The beloved mop: Mohamed Salah, then playing for ACF Fiorentina, during the TIM Cup match between Juventus FC and ACF Fiorentina at Juventus Arena on March 5, 2015 in Turin, Italy. Getty Images -
Mohamed Salah, playing for AS Roma and sporting more slicked-back locks, during the pre-season friendly match between AS Roma and Sevilla FC at Olimpico Stadium on August 14, 2015 in Rome, Italy. Getty Images -
Mohamed Salah in action during the Serie A match between Atalanta BC and AS Roma at Stadio Atleti Azzurri d'Italia on April 17, 2016 in Bergamo, Italy. Getty Images -
Mohamed Salah celebrates after scoring the opening goal during the Serie A match between AS Roma and UC Sampdoria at Stadio Olimpico on September 11, 2016 in Rome, Italy. The footballer this year sported a cleaner-shaven look for some weeks. Getty Images -
Strong beard: Mohamed Salah, playing for Liverpool, during the pre-season friendly match between Wigan Athletic and Liverpool at DW Stadium on July 14, 2017 in Wigan, England. Getty Images -
Mohamed Salah, with longer curls, during the Premier League match between Liverpool FC and West Ham United at Anfield on August 12, 2018 in Liverpool, United Kingdom. Getty Images -
Mohamed Salah, wearing a sharp tux, attends the Time 100 Gala Red Carpet at Jazz at Lincoln Centre on April 23, 2019 in New York City. Getty Images -
Fan of the statement tee, Mohamed Salah after the Uefa Champions League semi-final second leg match between Liverpool and Barcelona at Anfield on May 07, 2019 in Liverpool, England. Getty Images -
Mohamed Salah during the Premier League match between Tottenham Hotspur and Liverpool FC at Tottenham Hotspur Stadium on January 11, 2020 in London. Getty Images -
Mohamed Salah wears a Liverpool-branded face mask and natural curls prior to the Premier League match between Manchester City and Liverpool FC at Etihad Stadium on July 02, 2020 in Manchester, England. Getty Images -
And Mo Salah has been spotted in Dubai this week, seen here at Brunch and Cake in Jumeirah 1, sporting an impeccable beard line, and a 'do that's short on the sides, but has volume up top. Twitter / saraalboom
