Saudis are observing Ramadan with old and new traditions in large groups once more after the kingdom lifted all precautionary measures before the holy month.
Saudi Arabia has undergone many changes since the announcement of Saudi Vision 2030 by Crown Prince Mohammed bin Salman. Changes to what may be celebrated in public have meant a return to some practices much missed by Muslims in the country.
“When I was a young boy we had many celebrations like this — with grandfather playing carom (a Saudi board game), listening to stories, the canon and traditional Ramadan songs were sung in public. Then there was a lull, but now this year you can see all that we do privately become public once again,” Abu Sulayman, a perfumer in the old town of Jeddah, tells The National.
“The youth does not fear anyone telling them to stop celebrating in public and so they carry on respectfully, as we did over 20 years ago.”
Every year, families give priority to relatives and close friends when it comes to iftar time.
“It is our culture to sit together to break our fast with our families and one of the most beautiful things about this time of the month,” says Lama Saeed, a Saudi living in Riyadh. “When I was in university in London, I used to try and come back for Ramadan as Ramadan in Saudi is like no other. The feeling of Ramadan is completely different — for instance, it is obligatory for us to send food to our neighbours, to help those in need. Last year we kept water, Arabic coffee and dates on a table outside our home for people to take from.”
Young Saudis aim to keep alive the traditions of the holy month, which include praying, breaking fast together, watching Ramadan TV shows, listening to grandfathers over Arabic coffee and sweets outdoors, and playing their favourite Ramadan board and card games.
“We love playing baloot and carom, it's the best part of the year for me. Both my grandfathers grew up playing the games and now all of us — three generations — play together,” says Mahmoud Zainy, a Saudi student in Riyadh.
Balad, a special place in Ramadan
Alanoud Albloshi, from Jeddah, says her social media posts showing the bright lights of the Balad area of the city impress her foreign friends.
“You get one chance every year to do everything you love with your loved ones. Like my grandfather and father loved going to Balad (old town) every Ramadan and so my father takes me every year and so on — the tradition lives on for many Saudis.
“Balad was the melting point. The trade, activities, everything happened here and now the city is spread out. But we come every year to have iftar and then stay around until late enjoying the local sweets, listening to our grandparents share stories, buying presents like thobes, perfumes and abayas. It's so much fun.”
New Ramadan decorations can be seen in malls, in residential and commercial buildings, and on the streets throughout the kingdom — most of the pieces of art and sculptures include the stars, moon and a lantern.
However this year, Ramadan celebrations are booming in public spaces including restaurants — with daily performances after the prayers with people dressed in traditional clothes singing Ramadan songs and playing drums. This can be seen in the old city as well.
Business is booming
“People are loving the fact that they can now celebrate together unlike the last two Ramadans and businesses are flourishing because it means its back to business for them and more profitable,” said Abu Ahmad, an Egyptian customer at Meez restaurant in Jeddah.
“My kid loves the set-up here. They give you games, colouring and came out surprising us with a song, beating drums. The staff were so enthusiastic and help keep our spirits high during the blessed month.”
Many Saudi women who own small businesses and sell food online say this is the most profitable season for them. “I sell online, I make fresh Arabic sweets and bread every day and sell via Instagram or on our stall in Balad. Many women do it here every year- not just cooking but also selling handmade dresses and accessories,” says Um Bilal, a Saudi vendor in Al Balad.
The area plays host to tradition and innovation.
A cultural powerhouse, 'Zawiya 97' in Al Balad is offering new programmes this month with cultural nights that help explore the historic and urban development of Al Balad with renowned Saudi architects, artists and experts including Dr Sami Angawi, Dr Ahmad Algilani, and Engineer Amr Darwish.
“I loved the talk with Dr Sami Angawi on human architecture,” said Ayesha Fareed, a Saudi visitor in Jeddah's historic town. “This is the first time I have seen something like this in Al Balad, in Ramadan. I feel so proud of the country and its progress. We have such legends talking to us in the heart of the city. It is really one of the best nights I have ever had in Al Balad.”
For some, the area also evokes the past.
“Balad for me is one of the most beautiful places in Jeddah, it's magical,” Leila Hafiz, a Saudi designer in Jeddah, told The National.
“One of my favourite things in Al Balad is hearing the Maghrib adaan (call to prayer). It gives me goose bumps — you feel the adaan fills you up. The beauty of the old houses, you can just imagine how it was for pilgrims when they used to come down from their ships; the trading- spices and materials.”
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Know before you go
- Jebel Akhdar is a two-hour drive from Muscat airport or a six-hour drive from Dubai. It’s impossible to visit by car unless you have a 4x4. Phone ahead to the hotel to arrange a transfer.
- If you’re driving, make sure your insurance covers Oman.
- By air: Budget airlines Air Arabia, Flydubai and SalamAir offer direct routes to Muscat from the UAE.
- Tourists from the Emirates (UAE nationals not included) must apply for an Omani visa online before arrival at evisa.rop.gov.om. The process typically takes several days.
- Flash floods are probable due to the terrain and a lack of drainage. Always check the weather before venturing into any canyons or other remote areas and identify a plan of escape that includes high ground, shelter and parking where your car won’t be overtaken by sudden downpours.
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
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1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
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