Alain Bejjani, chief executive of Majid Al Futtaim, is optimistic that the UAE's retail industry will rebound in 2021. Pawan Singh / The National.
Alain Bejjani, chief executive of Majid Al Futtaim, is optimistic that the UAE's retail industry will rebound in 2021. Pawan Singh / The National.
Alain Bejjani, chief executive of Majid Al Futtaim, is optimistic that the UAE's retail industry will rebound in 2021. Pawan Singh / The National.
Alain Bejjani, chief executive of Majid Al Futtaim, is optimistic that the UAE's retail industry will rebound in 2021. Pawan Singh / The National.

UAE's retail sector to fully recover by 2021, Majid Al Futtaim CEO says


Mary Sophia
  • English
  • Arabic

Majid Al Futtaim, the Middle East's biggest mall operator, expects the retail industry to fully recover in 2021 and the company is evaluating potential acquisitions as it adjusts to the post-pandemic reality.

"I think by June 2021 we should be there [fully recovered]," the company's chief executive Alain Bejjani told The National on Thursday. "But … we have to understand that there is a big chunk of retail that currently happens online and … we can't anymore look only at brick and mortar, because some of them will never go back to what it used to be."

Mr Bejjani, who oversees a network of malls, retail outlets and the company’s Carrefour supermarkets, said the UAE’s retail sector is witnessing a "soft W-shaped recovery" so far from the pandemic.

I think by June 2021 we should be there

A W-shaped recovery occurs when an economy goes through a recession and into recovery followed by an immediate downturn and then another rebound.

Retail sales in August picked up 3 per cent compared to the same month in 2019 and 2018 due to increased spending by residents, but fell in September and October. Sales have picked up further towards the end of the year, partly boosted by the government’s initiatives, Mr Bejjani said.

He estimates growth in the UAE's retail economy was down 10 per cent annually this year, but said he expects the industry to recover strongly in 2021.

Majid Al Futtaim, which is privately held, had to temporarily shut its malls and businesses following the onset of the coronavirus pandemic. The company saw earnings before interest, tax, depreciation and amortisation (Ebitda) for the six months ending June 30 fall 27 per cent to Dh1.6 billion ($435.6m), while revenue for the period declined 3 per cent to Dh17.3bn.

But as the pandemic restricted people to their homes, the company benefitted from increased grocery sales from Carrefour – the French hypermarket chain it runs in the region. Most of these were transacted online.

In the UAE, the group's digital sales grew 200 per cent annually this year, while markets like Egypt and Saudi Arabia saw transactions rising by 730 per cent and 1,400 per cent, respectively.

“They all started from different bases [so] the growth [rate] is different,” Mr Bejjani said.

To meet increasing demand, the company is investing in setting up more fulfilment centres and deploying artificial intelligence across outlets.

Mr Bejjani said the e-commerce space could also see some consolidation in the near term but declined to provide further details.

The group is evaluating potential acquisitions, he said.

“We are always open and looking for opportunities and in today’s world there has been a lot of movement in the market and some opportunities will definitely come and we are ... ready to look into that,” he said.

The company previously acquired Saudi Arabia's online retailer Wadi.com and smart wallet firm Beam to complement its push into e-commerce. But Mr Bejjani would not be drawn to comment on which sector the mall operator is targeting acquisitions.

“We are looking at all the sectors that we operate in, and in some industries that we are now starting to diversify into, that we think would add value to our ecosystem,” he said.

Majid Al Futtaim's flagship Mall of the Emirates. Getty Images
Majid Al Futtaim's flagship Mall of the Emirates. Getty Images

Majid Al Futtaim is pushing ahead with its expansion of its Carrefour franchise, particularly in East Africa. It already operates in countries like Kenya and Uganda and is eying new markets as well, Mr Bejjani said.

The lawyer turned retail executive is bullish on Saudi Arabia and Egypt – two markets where Majid Al Futtaim is planning to expand. In the kingdom, the company is continuing to invest in its cinema business despite the pandemic.

“The cinema expansion in Saudi Arabia is ongoing despite everything this year. We are opening new screens in Saudi Arabia.”

The conglomerate, which also has a real estate development arm, is planning to release new units in its Tilal Al Ghaf development in Dubai and launch another project in the emirate next year.

The new launch will target increased end-user demand that the company currently sees, Mr Bejjani said.

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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His advice to anyone starting out in business is to have no fear as life is about taking on challenges.

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There are a number of speciality art bookshops in the UAE.

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UK’s AI plan
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Name: ARDH Collective
Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Sector: Sustainability
Total funding: Self funded
Number of employees: 4