Alain Bejjani, chief executive of Majid Al Futtaim, is optimistic that the UAE's retail industry will rebound in 2021. Pawan Singh / The National.
Alain Bejjani, chief executive of Majid Al Futtaim, is optimistic that the UAE's retail industry will rebound in 2021. Pawan Singh / The National.
Alain Bejjani, chief executive of Majid Al Futtaim, is optimistic that the UAE's retail industry will rebound in 2021. Pawan Singh / The National.
Alain Bejjani, chief executive of Majid Al Futtaim, is optimistic that the UAE's retail industry will rebound in 2021. Pawan Singh / The National.

UAE's retail sector to fully recover by 2021, Majid Al Futtaim CEO says


Mary Sophia
  • English
  • Arabic

Majid Al Futtaim, the Middle East's biggest mall operator, expects the retail industry to fully recover in 2021 and the company is evaluating potential acquisitions as it adjusts to the post-pandemic reality.

"I think by June 2021 we should be there [fully recovered]," the company's chief executive Alain Bejjani told The National on Thursday. "But … we have to understand that there is a big chunk of retail that currently happens online and … we can't anymore look only at brick and mortar, because some of them will never go back to what it used to be."

Mr Bejjani, who oversees a network of malls, retail outlets and the company’s Carrefour supermarkets, said the UAE’s retail sector is witnessing a "soft W-shaped recovery" so far from the pandemic.

I think by June 2021 we should be there

A W-shaped recovery occurs when an economy goes through a recession and into recovery followed by an immediate downturn and then another rebound.

Retail sales in August picked up 3 per cent compared to the same month in 2019 and 2018 due to increased spending by residents, but fell in September and October. Sales have picked up further towards the end of the year, partly boosted by the government’s initiatives, Mr Bejjani said.

He estimates growth in the UAE's retail economy was down 10 per cent annually this year, but said he expects the industry to recover strongly in 2021.

Majid Al Futtaim, which is privately held, had to temporarily shut its malls and businesses following the onset of the coronavirus pandemic. The company saw earnings before interest, tax, depreciation and amortisation (Ebitda) for the six months ending June 30 fall 27 per cent to Dh1.6 billion ($435.6m), while revenue for the period declined 3 per cent to Dh17.3bn.

But as the pandemic restricted people to their homes, the company benefitted from increased grocery sales from Carrefour – the French hypermarket chain it runs in the region. Most of these were transacted online.

In the UAE, the group's digital sales grew 200 per cent annually this year, while markets like Egypt and Saudi Arabia saw transactions rising by 730 per cent and 1,400 per cent, respectively.

“They all started from different bases [so] the growth [rate] is different,” Mr Bejjani said.

To meet increasing demand, the company is investing in setting up more fulfilment centres and deploying artificial intelligence across outlets.

Mr Bejjani said the e-commerce space could also see some consolidation in the near term but declined to provide further details.

The group is evaluating potential acquisitions, he said.

“We are always open and looking for opportunities and in today’s world there has been a lot of movement in the market and some opportunities will definitely come and we are ... ready to look into that,” he said.

The company previously acquired Saudi Arabia's online retailer Wadi.com and smart wallet firm Beam to complement its push into e-commerce. But Mr Bejjani would not be drawn to comment on which sector the mall operator is targeting acquisitions.

“We are looking at all the sectors that we operate in, and in some industries that we are now starting to diversify into, that we think would add value to our ecosystem,” he said.

Majid Al Futtaim's flagship Mall of the Emirates. Getty Images
Majid Al Futtaim's flagship Mall of the Emirates. Getty Images

Majid Al Futtaim is pushing ahead with its expansion of its Carrefour franchise, particularly in East Africa. It already operates in countries like Kenya and Uganda and is eying new markets as well, Mr Bejjani said.

The lawyer turned retail executive is bullish on Saudi Arabia and Egypt – two markets where Majid Al Futtaim is planning to expand. In the kingdom, the company is continuing to invest in its cinema business despite the pandemic.

“The cinema expansion in Saudi Arabia is ongoing despite everything this year. We are opening new screens in Saudi Arabia.”

The conglomerate, which also has a real estate development arm, is planning to release new units in its Tilal Al Ghaf development in Dubai and launch another project in the emirate next year.

The new launch will target increased end-user demand that the company currently sees, Mr Bejjani said.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Third Test: at The Oval, July 27-31

Fourth Test: at Old Trafford, August 4-8

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BULKWHIZ PROFILE

Date started: February 2017

Founders: Amira Rashad (CEO), Yusuf Saber (CTO), Mahmoud Sayedahmed (adviser), Reda Bouraoui (adviser)

Based: Dubai, UAE

Sector: E-commerce 

Size: 50 employees

Funding: approximately $6m

Investors: Beco Capital, Enabling Future and Wain in the UAE; China's MSA Capital; 500 Startups; Faith Capital and Savour Ventures in Kuwait

UAE currency: the story behind the money in your pockets
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UAE currency: the story behind the money in your pockets
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Denmark 1-1 Ireland 

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Read part four: an affection for classic cars lives on

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Read part two: how climate change drove the race for an alternative 

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Where to donate in the UAE

The Emirates Charity Portal

You can donate to several registered charities through a “donation catalogue”. The use of the donation is quite specific, such as buying a fan for a poor family in Niger for Dh130.

The General Authority of Islamic Affairs & Endowments

The site has an e-donation service accepting debit card, credit card or e-Dirham, an electronic payment tool developed by the Ministry of Finance and First Abu Dhabi Bank.

Al Noor Special Needs Centre

You can donate online or order Smiles n’ Stuff products handcrafted by Al Noor students. The centre publishes a wish list of extras needed, starting at Dh500.

Beit Al Khair Society

Beit Al Khair Society has the motto “From – and to – the UAE,” with donations going towards the neediest in the country. Its website has a list of physical donation sites, but people can also contribute money by SMS, bank transfer and through the hotline 800-22554.

Dar Al Ber Society

Dar Al Ber Society, which has charity projects in 39 countries, accept cash payments, money transfers or SMS donations. Its donation hotline is 800-79.

Dubai Cares

Dubai Cares provides several options for individuals and companies to donate, including online, through banks, at retail outlets, via phone and by purchasing Dubai Cares branded merchandise. It is currently running a campaign called Bookings 2030, which allows people to help change the future of six underprivileged children and young people.

Emirates Airline Foundation

Those who travel on Emirates have undoubtedly seen the little donation envelopes in the seat pockets. But the foundation also accepts donations online and in the form of Skywards Miles. Donated miles are used to sponsor travel for doctors, surgeons, engineers and other professionals volunteering on humanitarian missions around the world.

Emirates Red Crescent

On the Emirates Red Crescent website you can choose between 35 different purposes for your donation, such as providing food for fasters, supporting debtors and contributing to a refugee women fund. It also has a list of bank accounts for each donation type.

Gulf for Good

Gulf for Good raises funds for partner charity projects through challenges, like climbing Kilimanjaro and cycling through Thailand. This year’s projects are in partnership with Street Child Nepal, Larchfield Kids, the Foundation for African Empowerment and SOS Children's Villages. Since 2001, the organisation has raised more than $3.5 million (Dh12.8m) in support of over 50 children’s charities.

Noor Dubai Foundation

Sheikh Mohammed bin Rashid Al Maktoum launched the Noor Dubai Foundation a decade ago with the aim of eliminating all forms of preventable blindness globally. You can donate Dh50 to support mobile eye camps by texting the word “Noor” to 4565 (Etisalat) or 4849 (du).