The Ivy, Le Caprice and Scott's are some of the upmarket London restaurant brands that could be coming to the Middle East after Jumeirah Group acquired the rights to launch the restaurants in the region.
Jumeirah Group, which manages the Burj Al Arab and Jumeirah Beach hotels, said it was "currently reviewing the best potential locations for these brands in the region". The brands are owned by Caprice Holdings, which is headed by the British restaurateur Richard Caring.
The Ivy, located in London's West End, is well known for being popular among celebrities. Caprice Holdings also operates private members clubs such as Annabel's. Tatweer, which like Jumeirah Group is part of Dubai Holding, formerly held the rights to the Caprice Holdings brands in the Middle East under its F&B Company, after signing an agreement in 2008. The same year, Tatweer opened Rivington Grill in Souk Al Bahar in Dubai.
"The management and assets of the F&B Company have been integrated into Jumeirah Restaurants," said Jumeirah Group. The move is a continuation of Caprice's international expansion plans, with its brands already established in the US and Barbados. Caprice Holdings is to play a key role in the design and menu of the new restaurants in the Middle East. "It is essential to work with a local partner when doing business in the Middle East and North Africa, and in Jumeirah, we have teamed up with a company that shares our commitment to excellence," Mr Caring said.
Jumeirah declined to comment on the financial terms of the deal. The agreement allows Jumeirah to develop the restaurant brands in the MENA region. The Dubai company said it would also continue with its global expansion plans for its own restaurant brands, Noodle House, Bytes, Rice + Spice, The Agency and The Flaming Revolution. Jumeirah launched its Noodle House brand in Australia in November last year, with the opening of a restaurant in Melbourne, and also opened a restaurant in Cyprus in March. Jumeirah also has Noodle House restaurants in Dubai, Abu Dhabi, Muscat, Riyadh, Kuwait and Doha.
Jumeirah Group said it had "made good progress" on development plans for master licence agreements already in place in Abu Dhabi, Australia, Bahrain, Cyprus, Egypt, Kuwait, Oman, Pakistan, Qatar and Saudi Arabia. Jumeirah Restaurants has secured 11 licence agreements for its brands around the world, leading to 74 potential restaurant openings. rbundhun@thenational.ae