Quicktake: Five things we learned from Apple’s Spring Loaded event

New iMacs, AirTag and an improved Apple TV announced at the company’s first product launch event of 2021

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Apple released a number of new products and services during Spring Loaded  – its first event of the year on Tuesday.

The National lists the five major announcements from the Cupertino-based company.

iMac with Apple’s M1 chip

The company’s iMac desktop underwent one of the biggest redesigns in recent years. For the first time, the iMac will be equipped with an Apple-made silicon processor, the M1, and not an Intel chip.

The 61-centimetre iMac – which will be available in seven colours – is also more compact, with the latest design reducing its size by up to 50 per cent. Apple has also made the size of the internal fans smaller to make the device quieter. Staring from $1,299, it will be available for pre-order from April 30 and delivery will begin in the second half of next month.

epa09147994 A handout made available by APPLE INC. showing Apple's senior vice president of Hardware Engineering John Ternus talks about the power M1 brings to iPad Pro and iMac, as seen in this still image from the keynote video of a special event at Apple Park in Cupertino, California, USA, 20 April 2021.  EPA/APPLE INC. HANDOUT Mandatory credit: APPLE INC. HANDOUT EDITORIAL USE ONLY/NO SALES

Much-awaited AirTag

The new disc-shaped AirTag can be attached to almost anything and can help iPhone users track and find items.

Even if the AirTag is away from its owner and out of bluetooth range, Apple’s Find My App network can help to track it down. The Find My App network has close to a billion Apple devices and can detect bluetooth signals from a lost AirTag and help the owner locate it.

Apple unveils AirTag, in this still image from the keynote video of a special event at Apple Park in Cupertino, California, U.S. released April 20, 2021. Apple Inc./Handout via REUTERS. NO RESALES. NO ARCHIVES. THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY.

The AirTag can be bought in packs of one and four for $29 and $99 respectively, and will be available from April 30.

Apple TV becomes more interactive and brighter

The new Apple TV 4K will support fast-moving action at 60 frames per second, leading to a smooth display that will appear more lifelike, the iPhone maker said.

It comes with colour balance technology that uses the light sensor in an iPhone to compare the colour balance to industry-standard specifications. Using this data, Apple TV automatically tailors its video output to deliver more accurate colours and improved contrast –  without customers having to adjust their television settings.

In this illustration photographed in La Habra, Calif., the new Apple TV 4K with the Siri remote are introduced during a virtual event held to announce new Apple products, Tuesday, April 20, 2021. (AP Photo/Jae C. Hong)

Expanding Apple Card

The company also introduced Apple Card Family – an option that allows multiple users to co-own an Apple Card. Available in the US next month, the Apple Card Family also allows users to share and merge their credit lines while building credit together equally.

Apple Family Card is designed to help customers “achieve a healthier financial life by making it easy to track spending, all on iPhone and with a single monthly bill” the company said.

It will also let parents share a credit card with their children, while offering optional spending limits and controls.

iPhone 12 and iPhone 12 mini in purple 

Apple introduced its iPhone 12 and iPhone 12 mini, originally launched in October, in purple to attract more customers.

“The iPhone 12 is the most popular smartphone in the world and the iPhone 12 family has an over 99 per cent customer satisfaction rate,” Greg Joswiak, Apple’s senior vice president of worldwide marketing, said.

The new aluminum purple finish complements the flat-edge design of iPhone 12 and iPhone 12 mini. Courtesy Apple

“The new purple finish adds another bright and fun option to the line-up and we think customers are going to love it,” he added.

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