Noon.com to hold its biggest Yellow Friday Sale on November 23

The platform will offer discounts up to 70% and will feature the largest range of deals ever

First launched in 2018, Noon’s Yellow Friday Sale is the flagship shopping event of the region’s leading digital marketplace. Bloomberg

E-commerce platform Noon.com said its seven-day Yellow Friday Sale – its biggest till date – will start on November 23.

The sale will offer discounts up to 70 per cent and present thousands of brands offering the largest range of deals ever, the Riyadh-based e-commerce platform said on Thursday.

“We are the local digital marketplace, born to serve and support customers and businesses in the region,” said Maya El Ayach, senior vice president of growth and digital strategy at Noon.

“Yellow Friday Sale is a time of [the] year we all look forward to,” she added.

During the build-up to the Yellow Friday Sale, Noon will also offer countdown deals and a huge 11/11 sale on November 11, the company said.

Noon, which was founded in 2017, operates in Saudi Arabia, the UAE and Egypt.

The Covid-19 pandemic has led to a shift in shopping habits globally and in the Middle East, with many consumers now opting to shop online.

Courtesy Noon

The size of the e-commerce market in the Mena region is expected to grow at a compounded annual rate of 28 per cent to $28.5 billion by 2022, up from $8.3bn in 2017, according to a joint study by Google and Bain & Company.

The Yellow Friday sale will offer discounts from the platform's growing portfolio of retail partners, including local small-and medium-enterprises.

“This year has been tough for local businesses in particular. Through noon they can connect with customers, generate revenue and join a global retail event right here in the region,” Kaushik Mukherjee, senior vice president of customer and seller excellence at Noon, said.

Customers using the Mashreq noon VIP Visa credit card will receive 3.5 per cent cashback on all purchases, while customers using a Visa debit or credit card will receive 15 per cent off their cart value.

Customers already in the noon VIP loyalty programme will enjoy extra cashback, Noon said.

Noon said nearly 10,000 yellow vans will be on the roads in November to ensure timely delivery.