E-commerce platform Noon.com said its seven-day Yellow Friday Sale – its biggest till date – will start on November 23.
The sale will offer discounts up to 70 per cent and present thousands of brands offering the largest range of deals ever, the Riyadh-based e-commerce platform said on Thursday.
“We are the local digital marketplace, born to serve and support customers and businesses in the region,” said Maya El Ayach, senior vice president of growth and digital strategy at Noon.
“Yellow Friday Sale is a time of [the] year we all look forward to,” she added.
During the build-up to the Yellow Friday Sale, Noon will also offer countdown deals and a huge 11/11 sale on November 11, the company said.
Noon, which was founded in 2017, operates in Saudi Arabia, the UAE and Egypt.
The Covid-19 pandemic has led to a shift in shopping habits globally and in the Middle East, with many consumers now opting to shop online.
The size of the e-commerce market in the Mena region is expected to grow at a compounded annual rate of 28 per cent to $28.5 billion by 2022, up from $8.3bn in 2017, according to a joint study by Google and Bain & Company.
The Yellow Friday sale will offer discounts from the platform's growing portfolio of retail partners, including local small-and medium-enterprises.
“This year has been tough for local businesses in particular. Through noon they can connect with customers, generate revenue and join a global retail event right here in the region,” Kaushik Mukherjee, senior vice president of customer and seller excellence at Noon, said.
Customers using the Mashreq noon VIP Visa credit card will receive 3.5 per cent cashback on all purchases, while customers using a Visa debit or credit card will receive 15 per cent off their cart value.
Customers already in the noon VIP loyalty programme will enjoy extra cashback, Noon said.
Noon said nearly 10,000 yellow vans will be on the roads in November to ensure timely delivery.
Recipe
Garlicky shrimp in olive oil
Gambas Al Ajillo
Preparation time: 5 to 10 minutes
Cooking time: 5 minutes
Serves 4
Ingredients
180ml extra virgin olive oil; 4 to 5 large cloves of garlic, minced or pureed (or 3 to 4 garlic scapes, roughly chopped); 1 or 2 small hot red chillies, dried (or ¼ teaspoon dried red chilli flakes); 400g raw prawns, deveined, heads removed and tails left intact; a generous splash of sweet chilli vinegar; sea salt flakes for seasoning; a small handful of fresh flat-leaf parsley, roughly chopped
Method
▶ Heat the oil in a terracotta dish or frying pan. Once the oil is sizzling hot, add the garlic and chilli, stirring continuously for about 10 seconds until golden and aromatic.
▶ Add a splash of sweet chilli vinegar and as it vigorously simmers, releasing perfumed aromas, add the prawns and cook, stirring a few times.
▶ Once the prawns turn pink, after 1 or 2 minutes of cooking, remove from the heat and season with sea salt flakes.
▶ Once the prawns are cool enough to eat, scatter with parsley and serve with small forks or toothpicks as the perfect sharing starter. Finish off with crusty bread to soak up all that flavour-infused olive oil.
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UAE currency: the story behind the money in your pockets
Background: Chemical Weapons
MATCH INFO
Borussia Dortmund 0
Bayern Munich 1 (Kimmich 43')
Man of the match: Joshua Kimmich (Bayern Munich)
LA LIGA FIXTURES
Thursday (All UAE kick-off times)
Sevilla v Real Betis (midnight)
Friday
Granada v Real Betis (9.30pm)
Valencia v Levante (midnight)
Saturday
Espanyol v Alaves (4pm)
Celta Vigo v Villarreal (7pm)
Leganes v Real Valladolid (9.30pm)
Mallorca v Barcelona (midnight)
Sunday
Atletic Bilbao v Atletico Madrid (4pm)
Real Madrid v Eibar (9.30pm)
Real Sociedad v Osasuna (midnight)
THE SPECS
Engine: 1.5-litre
Transmission: 6-speed automatic
Power: 110 horsepower
Torque: 147Nm
Price: From Dh59,700
On sale: now
MATCH INFO
Norwich City 0 Southampton 3 (Ings 49', Armstrong 54', Redmond 79')
Three ways to get a gratitude glow
By committing to at least one of these daily, you can bring more gratitude into your life, says Ong.
- During your morning skincare routine, name five things you are thankful for about yourself.
- As you finish your skincare routine, look yourself in the eye and speak an affirmation, such as: “I am grateful for every part of me, including my ability to take care of my skin.”
- In the evening, take some deep breaths, notice how your skin feels, and listen for what your skin is grateful for.
