Motorola aims to increase its revenues by as much as 20 per cent in the Middle East as the company rolls out new products.
Chicago-headquartered Motorola reported 20 per cent year-on-year growth in sales in the Middle East during the last financial year. The company considers the region a key growth market and it looked to capitalise on that by launching its new ST7500 Compact Tetra Radio, a hand-held device used by police, military and security agencies, in Dubai on Monday.
"The Middle East is a very exciting market and we see a lot of growth potential in this region. Therefore, we chose Dubai for the global launch of our new device 7500," Patrick Fitting, senior sales director at Motorola Solutions Middle East, told The National.
Mr Fitting would not confirm the price of the new device or sales targets but said the 7500 "will play a crucial role in meeting our financial targets in the Middle East this year".
The 7500 is expected to be available to the public in the next couple of weeks.
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Motorola, a telecommunications equipment provider that made its name as a cell phone pioneer in the 80s, is carving a new niche for itself in "mission-critical" communications, making devices that can withstand natural disasters and emergencies - or the hot, dry climes of the Arabian Gulf.
“Our new product is targeting security and rescue agencies like police, military and fire-fighters, who usually work in very rough conditions. The 7500 is ideal to use in harsh weather like extremely hot, dusty or windy conditions,” said Mr Fitting.
Currently, Motorola is working with government security agencies and ministries of defence and interior in the Arabian Gulf. GCC mission critical industry revenue is expected to grow at a compound annual growth rate of 6.6 per cent to $1.9 billion (Dh6.9bn) in 2028 from $1bn this year, according to consultancy Strategy&.
“As a company, probably 68 per cent of our business comes from [North America]", Mr Fitting said. But, he said, "we see great opportunities, especially in the Middle East”.
Motorola celebrated its 90th anniversary in September 2018.
