MBC Group chief executive Marc Antoine d'Halluin. The company will be launching ‘MBC Media Services’, an in-house commercial advertising and sales unit in partnership with Engineer Holding Group Courtesy of MBC Group.
MBC Group chief executive Marc Antoine d'Halluin. The company will be launching ‘MBC Media Services’, an in-house commercial advertising and sales unit in partnership with Engineer Holding Group Courtesy of MBC Group.
MBC Group chief executive Marc Antoine d'Halluin. The company will be launching ‘MBC Media Services’, an in-house commercial advertising and sales unit in partnership with Engineer Holding Group Courtesy of MBC Group.
MBC Group chief executive Marc Antoine d'Halluin. The company will be launching ‘MBC Media Services’, an in-house commercial advertising and sales unit in partnership with Engineer Holding Group Court

MBC Group to start in-housing advertising and sales unit


Deena Kamel
  • English
  • Arabic

The MBC Group, the biggest broadcaster in the Middle East and North Africa, said it will open an in-house commercial advertising and sales unit as part of its commercial growth strategy.

The Saudi Arabia-owned broadcaster will launch the MBC Media Services unit in partnership with Engineer Holding Group (‘EHG’), a media and investment group which owns Al Arabia, an outdoor advertising business in the kingdom, it said in a statement on Wednesday.

MBC Media Services will be majority-owned by the MBC Group and will begin operations at the start of 2021, the company said.

"Our new joint venture with EHG and the launch of MBC Media Services, will enable the company to develop cross-media solutions for our clients and deepen the way we combine our television and digital audiences," Marc Antoine d’Halluin, chief executive of MBC Group, said.

The move will allow the MBC Group to work more closely with its clients, which include global consumer brands, their marketing and advertising companies and media buyers.

With the launch of its new in-house unit, MBC will no longer outsource its advertising and sales business from January 2021, the company said. This is after its current five-year contract with Arabian Media Services, a Choueiri Group company, ends this year.

“We look forward to pooling our capabilities to better serve our society, our clients and the advertising industry," Abdulelah Al-Khereiji, founder and chairman of EHG, said.

The media industry has witnessed major changes over the past two decades, driven by technological advancements and consumers' use of social media platforms and mobile devices, Waleed Al Ibrahim, chairman of MBC Group, said.

"We want to move faster to address these market forces and by establishing our own dedicated in-house commercial business unit we will be able to offer better integrated solutions across our television, digital and OTT [over-the-top streaming media] platforms," he said.

In March, the MBC Group offered new users free VIP subscriptions to its streaming service platform, Shahid. The group cited the outbreak of the coronavirus and the directives in the region to remain indoors as the reason behind its decision.

In February, the Dubai-based company signed an agreement to set up new headquarters in Riyadh and plans to begin operations from Saudi Arabia’s capital within five years. The new headquarters will be based at Riyadh’s Media City project.

MBC Group, currently headquartered in Dubai, offers a variety of TV and broadcast channels to an audience of 180 million viewers across the Middle East and North Africa, as well as online platforms offering content ranging from news to entertainment. It owns news channels like Al Hadath, Al Arabiya and Al Arabiya English.

Other acts on the Jazz Garden bill

Sharrie Williams
The American singer is hugely respected in blues circles due to her passionate vocals and songwriting. Born and raised in Michigan, Williams began recording and touring as a teenage gospel singer. Her career took off with the blues band The Wiseguys. Such was the acclaim of their live shows that they toured throughout Europe and in Africa. As a solo artist, Williams has also collaborated with the likes of the late Dizzy Gillespie, Van Morrison and Mavis Staples.
Lin Rountree
An accomplished smooth jazz artist who blends his chilled approach with R‘n’B. Trained at the Duke Ellington School of the Arts in Washington, DC, Rountree formed his own band in 2004. He has also recorded with the likes of Kem, Dwele and Conya Doss. He comes to Dubai on the back of his new single Pass The Groove, from his forthcoming 2018 album Stronger Still, which may follow his five previous solo albums in cracking the top 10 of the US jazz charts.
Anita Williams
Dubai-based singer Anita Williams will open the night with a set of covers and swing, jazz and blues standards that made her an in-demand singer across the emirate. The Irish singer has been performing in Dubai since 2008 at venues such as MusicHall and Voda Bar. Her Jazz Garden appearance is career highlight as she will use the event to perform the original song Big Blue Eyes, the single from her debut solo album, due for release soon.

RESULTS
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Avatar: Fire and Ash

Director: James Cameron

Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana

Rating: 4.5/5

World record transfers

1. Kylian Mbappe - to Real Madrid in 2017/18 - €180 million (Dh770.4m - if a deal goes through)
2. Paul Pogba - to Manchester United in 2016/17 - €105m
3. Gareth Bale - to Real Madrid in 2013/14 - €101m
4. Cristiano Ronaldo - to Real Madrid in 2009/10 - €94m
5. Gonzalo Higuain - to Juventus in 2016/17 - €90m
6. Neymar - to Barcelona in 2013/14 - €88.2m
7. Romelu Lukaku - to Manchester United in 2017/18 - €84.7m
8. Luis Suarez - to Barcelona in 2014/15 - €81.72m
9. Angel di Maria - to Manchester United in 2014/15 - €75m
10. James Rodriguez - to Real Madrid in 2014/15 - €75m

The specs

Engine: 2.2-litre, turbodiesel

Transmission: 6-speed auto

Power: 160hp

Torque: 385Nm

Price: Dh116,900

On sale: now

In%20the%20Land%20of%20Saints%20and%20Sinners
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Global state-owned investor ranking by size

1.

United States

2.

China

3.

UAE

4.

Japan

5

Norway

6.

Canada

7.

Singapore

8.

Australia

9.

Saudi Arabia

10.

South Korea

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COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 
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Company%20profile%20
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The specs

Engine: 4.0-litre, six-cylinder

Transmission: six-speed manual

Power: 395bhp

Torque: 420Nm

Price: from Dh321,200

On sale: now

The President's Cake

Director: Hasan Hadi

Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem 

Rating: 4/5

Our family matters legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

SPEC%20SHEET%3A%20APPLE%20TV%204K%20(THIRD%20GENERATION)
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AUSTRALIA SQUAD

Steve Smith (capt), David Warner, Cameron Bancroft, Jackson Bird, Pat Cummins, Peter Handscomb, Josh Hazlewood, Usman Khawaja, Nathan Lyon, Shaun Marsh, Tim Paine, Chadd Sayers, Mitchell Starc.

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War 2

Director: Ayan Mukerji

Stars: Hrithik Roshan, NTR, Kiara Advani, Ashutosh Rana

Rating: 2/5

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Kill%20Bill%20Volume%201
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Dhadak 2

Director: Shazia Iqbal

Starring: Siddhant Chaturvedi, Triptii Dimri 

Rating: 1/5

Ukraine

Capital: Kiev

Population: 44.13 million

Armed conflict in Donbass

Russia-backed fighters control territory

HIJRA

Starring: Lamar Faden, Khairiah Nathmy, Nawaf Al-Dhufairy

Director: Shahad Ameen

Rating: 3/5

The specs

Engine: 2.0-litre 4-cylturbo

Transmission: seven-speed DSG automatic

Power: 242bhp

Torque: 370Nm

Price: Dh136,814

Company%C2%A0profile
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RESULTS

6.30pm UAE 1000 Guineas Trial Conditions (TB) US$100,000 (Dirt) 1,400m

Winner Final Song, Christophe Soumillon (jockey), Saeed bin Suroor (trainer).

7.05pm Handicap (TB) $135,000 (Turf) 1,000m

Winner Almanaara, Dane O’Neill, Doug Watson.

7.40pm Handicap (TB) $175,000 (D) 1,900m

Winner Grand Argentier, Brett Doyle, Doug Watson.

8.15pm Meydan Challenge Listed Handicap (TB) $175,000 (T) 1,400m

Winner Major Partnership, Patrick Cosgrave, Saeed bin Suroor.

8.50pm Dubai Stakes Group 3 (TB) $200,000 (D) 1,200m

Winner Gladiator King, Mickael Barzalona, Satish Seemar.

9.25pm Dubai Racing Club Classic Listed Handicap (TB) $175,000 (T) 2,410m

Winner Universal Order, Richard Mullen, David Simcock.

Profile

Company: Justmop.com

Date started: December 2015

Founders: Kerem Kuyucu and Cagatay Ozcan

Sector: Technology and home services

Based: Jumeirah Lake Towers, Dubai

Size: 55 employees and 100,000 cleaning requests a month

Funding:  The company’s investors include Collective Spark, Faith Capital Holding, Oak Capital, VentureFriends, and 500 Startups. 

Brief scores:

Toss: Rajputs, elected to field first

Sindhis 94-6 (10 ov)

Watson 42; Munaf 3-20

Rajputs 96-0 (4 ov)

Shahzad 74 not out

Directed by: Craig Gillespie

Starring: Emma Stone, Emma Thompson, Joel Fry

4/5