A charity auction at du later this month will allow customers to buy special phone numbers.
The highest bidders on April 25 will be given sought-after numbers by the company in “special packages”.
The money raised will be donated to UAE charities.
Last year, a VIP Etisalat package and special mobile phone number, 050 777 7777 was auctioned off at Emirates Auction for Dh7.877777 million. Bidding had started at Dh437,000.
newsdesk@thenational.ae
