Uber-owned Careem introduced a new paid loyalty programme on April 5 that offers users benefits across services from ride-hailing to food delivery.
The new subscription programme will cost Dh39 per month in return for a range of benefits, providing monthly savings of more than double the price of the subscription, Careem said in a statement on Tuesday.
"We wanted to create a programme that's simple to use and unlocks value across all of our services," Clemence Dutertre, Careem’s vice president of customer, said in an interview. "It's a discovery programme for users to explore services that they did not try in the past."
The Careem Plus subscription will be available on the company's Super App that combines different offers – such as ride hailing, food and grocery delivery, digital payments, bike sharing and inter-city travel – on a single platform. About 48 million users have registered for the Super App since its launch in April 2020, Careem said in December.
Subscribers to the programme will benefit from 10 per cent instant cashback on all Careem rides and 5 per cent on all Hala rides using RTA taxis, the statement said.
Other benefits include free food delivery from a variety of restaurants and shops, unlimited access to Careem Bike services at launch and priority care support, the Dubai-based tech company said.
Careem Plus will initially be available to users in Dubai and those who sign up will get the first 30 days for free, the company said.
It will gradually introduce the subscription model to all 100 cities where it operates. Riyadh will be the next city to get the Careem Plus option in the summer followed by Amman, Ms Dutertre said.
Careem will also add more features to the programme as it spreads to more cities, she said, noting that these will depend on customer feedback.
A potential new feature will be a savings tracker that allows users to monitor how much they saved by using the paid loyalty programme.
Another possibility is the auto-reimbursement feature that allows customers who saved less than the monthly value of the programme to be compensated for that.
Careem began developing the programme in December before introducing it to Dubai users this week on its Super App.
"We have a strategy to move to a multi-service app and the subscription programme is a pillar to that," Ms Dutertre said.
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
Grand Slam Los Angeles results
Men:
56kg – Jorge Nakamura
62kg – Joao Gabriel de Sousa
69kg – Gianni Grippo
77kg – Caio Soares
85kg – Manuel Ribamar
94kg – Gustavo Batista
110kg – Erberth Santos
Women:
49kg – Mayssa Bastos
55kg – Nathalie Ribeiro
62kg – Gabrielle McComb
70kg – Thamara Silva
90kg – Gabrieli Pessanha
Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
- Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
UNpaid bills:
Countries with largest unpaid bill for UN budget in 2019
USA – $1.055 billion
Brazil – $143 million
Argentina – $52 million
Mexico – $36 million
Iran – $27 million
Israel – $18 million
Venezuela – $17 million
Korea – $10 million
Countries with largest unpaid bill for UN peacekeeping operations in 2019
USA – $2.38 billion
Brazil – $287 million
Spain – $110 million
France – $103 million
Ukraine – $100 million
RESULTS
Manchester United 2
Anthony Martial 30'
Scott McTominay 90 6'
Manchester City 0
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