Apple product launch:
Will UAE customers upgrade as initial prices and pre-order details are revealed?
Apple announces three new iPhones: Here's what you need to know
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A demonstration of the newly released Apple products is seen following the product launch event. Reuters -
Tim Cook, chief executive officer of Apple Inc, right, and Jony Ive, chief design officer, speak during the launch event in California. David Paul Morris/Bloomberg -
Phil Schiller, senior vice president of worldwide marketing at Apple, speaks at the Steve Jobs Theatre at Apple Park. Justin Sullivan / Getty Images / AFP -
Jeff Williams, chief operating officer, speaks about the updated Apple Watch. Justin Sullivan / Getty Images / AFP -
iPhone XS Max smartphones on display. David Paul Morris / Bloomberg -
Attendees view the Apple watch series 4 devices. David Paul Morris / Bloomberg -
Attendees browse new products. David Paul Morris / Bloomberg -
An attendee picks up the iPhone XS Max. David Paul Morris / Bloomberg -
An attendee picks up an Apple watch series 4. David Paul Morris / Bloomberg -
iPhone XR. David Paul Morris / Bloomberg -
An attendee displays the Apple Inc. iPhone XS Max, right, and iPhone XS. David Paul Morris / Bloomberg -
Tim Cook mingles with attendees. David Paul Morris / Bloomberg -
Tim Cook mingles with attendees. David Paul Morris / Bloomberg -
Tim Cook mingles with attendees. David Paul Morris / Bloomberg -
An attendee demonstrates the Apple Inc. iPhone XS Max. David Paul Morris / Bloomberg -
Tim Cook, chief executive officer of Apple Inc, right, and Jony Ive, chief design officer, speak during the launch event in California. David Paul Morris/Bloomberg -
People take photos of the new Apple iPhones. Reuters
Apple unveils trio of new iPhones - in pictures
Customers will be able to pre-order 2018's new iPhone XS and XS Max from September 14 while pre-orders for iPhone XR will begin on October 19
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