A demonstration of the newly released Apple products is seen following the product launch event. Reuters
Tim Cook, chief executive officer of Apple Inc, right, and Jony Ive, chief design officer, speak during the launch event in California. David Paul Morris/Bloomberg
Phil Schiller, senior vice president of worldwide marketing at Apple, speaks at the Steve Jobs Theatre at Apple Park. Justin Sullivan / Getty Images / AFP
Jeff Williams, chief operating officer, speaks about the updated Apple Watch. Justin Sullivan / Getty Images / AFP
iPhone XS Max smartphones on display. David Paul Morris / Bloomberg
Attendees view the Apple watch series 4 devices. David Paul Morris / Bloomberg
Attendees browse new products. David Paul Morris / Bloomberg
An attendee picks up the iPhone XS Max. David Paul Morris / Bloomberg
An attendee picks up an Apple watch series 4. David Paul Morris / Bloomberg
iPhone XR. David Paul Morris / Bloomberg
An attendee displays the Apple Inc. iPhone XS Max, right, and iPhone XS. David Paul Morris / Bloomberg
Tim Cook mingles with attendees. David Paul Morris / Bloomberg
Tim Cook mingles with attendees. David Paul Morris / Bloomberg
Tim Cook mingles with attendees. David Paul Morris / Bloomberg
An attendee demonstrates the Apple Inc. iPhone XS Max. David Paul Morris / Bloomberg
Tim Cook, chief executive officer of Apple Inc, right, and Jony Ive, chief design officer, speak during the launch event in California. David Paul Morris/Bloomberg
People take photos of the new Apple iPhones. Reuters