Apple unveils trio of new iPhones - in pictures

Customers will be able to pre-order 2018's new iPhone XS and XS Max from September 14 while pre-orders for iPhone XR will begin on October 19

Apple product launch:

Will UAE customers upgrade as initial prices and pre-order details are revealed?

Apple announces three new iPhones: Here's what you need to know

Apple Watch takes a steer towards health

Apple iPhone launch event 2018 - as it happened