Who is Linda Yaccarino, the woman to be Twitter's next CEO?


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Twitter will soon have a new chief executive.

Elon Musk, who took on the role after acquiring the social media platform for $44 billion in October, was asked by a majority of Twitter users to step down as chief executive in a poll he conducted about six months ago.

On Friday, Mr Musk confirmed former NBCUniversal advertising head Linda Yaccarino would become the social media company's next chief executive, after announcing on Thursday that the role would be filled in six weeks.

Ms Yaccarino joined NBCUniversal in 2011 after about two decades at Turner Entertainment. She left her position on Friday before Mr Musk's announcement.

In her role at NBCUniversal, she headed the $70 billion premium video ecosystem and was responsible for overseeing its portfolio of linear networks, digital and streaming platforms, distribution partnerships and client relationships.

Ms Yaccarino oversaw all global, national and local advertising sales, partnerships, marketing, data, measurement and strategic initiatives.

Since joining NBCUniversal, her 2,000-member team has generated more than $100 billion in advertising sales, expanded the company’s reach globally, launched the first advertisement-supported streaming service, Peacock, and made massive investments in data and technology capabilities.

Linda Yaccarino at the 'Legends Ball 2022 BravoCon' in New York in October. Santiago Felipe / Getty Images
Linda Yaccarino at the 'Legends Ball 2022 BravoCon' in New York in October. Santiago Felipe / Getty Images

She also led partnerships with technology companies such as Apple News, Buzzfeed, Holler, ReachTV, Snapchat, Twitter and YouTube.

Ms Yaccarino also led the launch of One Platform, a unified trading system, as well as NBCUnified, a first-party identity data platform, to help streamline the advertising marketplace.

She also served as the 2021-2022 chair of the US Advertising Council when she teamed up with the White House, government agencies and private companies to create a Covid-19 vaccination campaign featuring Pope Francis.

Ms Yaccarino is also the chairwoman of the World Economic Forum's task force on the Future of Work and is also a member of the WEF's Media, Entertainment and Culture Industry Governors Steering Committee.

Mr Musk already has a friendly relationship with Ms Yaccarino. She interviewed him last month at a major advertising conference in Miami, calling him “friend” and “buddy” on stage and applauding his work ethic.

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Important questions to consider

1. Where on the plane does my pet travel?

There are different types of travel available for pets:

  • Manifest cargo
  • Excess luggage in the hold
  • Excess luggage in the cabin

Each option is safe. The feasibility of each option is based on the size and breed of your pet, the airline they are traveling on and country they are travelling to.

 

2. What is the difference between my pet traveling as manifest cargo or as excess luggage?

If traveling as manifest cargo, your pet is traveling in the front hold of the plane and can travel with or without you being on the same plane. The cost of your pets travel is based on volumetric weight, in other words, the size of their travel crate.

If traveling as excess luggage, your pet will be in the rear hold of the plane and must be traveling under the ticket of a human passenger. The cost of your pets travel is based on the actual (combined) weight of your pet in their crate.

 

3. What happens when my pet arrives in the country they are traveling to?

As soon as the flight arrives, your pet will be taken from the plane straight to the airport terminal.

If your pet is traveling as excess luggage, they will taken to the oversized luggage area in the arrival hall. Once you clear passport control, you will be able to collect them at the same time as your normal luggage. As you exit the airport via the ‘something to declare’ customs channel you will be asked to present your pets travel paperwork to the customs official and / or the vet on duty. 

If your pet is traveling as manifest cargo, they will be taken to the Animal Reception Centre. There, their documentation will be reviewed by the staff of the ARC to ensure all is in order. At the same time, relevant customs formalities will be completed by staff based at the arriving airport. 

 

4. How long does the travel paperwork and other travel preparations take?

This depends entirely on the location that your pet is traveling to. Your pet relocation compnay will provide you with an accurate timeline of how long the relevant preparations will take and at what point in the process the various steps must be taken.

In some cases they can get your pet ‘travel ready’ in a few days. In others it can be up to six months or more.

 

5. What vaccinations does my pet need to travel?

Regardless of where your pet is traveling, they will need certain vaccinations. The exact vaccinations they need are entirely dependent on the location they are traveling to. The one vaccination that is mandatory for every country your pet may travel to is a rabies vaccination.

Other vaccinations may also be necessary. These will be advised to you as relevant. In every situation, it is essential to keep your vaccinations current and to not miss a due date, even by one day. To do so could severely hinder your pets travel plans.

Source: Pawsome Pets UAE

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Director: Joseph Kosinski

Rating: 4/5

Results

2.30pm: Expo 2020 Dubai – Conditions (PA) Dh80,000 (Dirt) 1,600m; Winner: Barakka, Ray Dawson (jockey), Ahmad bin Harmash (trainer)

3.05pm: Now Or Never – Maiden (TB) Dh82,500 (Turf) 1,600m; Winner: One Idea, Andrea Atzeni, Doug Watson

3.40pm: This Is Our Time – Handicap (TB) Dh82,500 (D) 1,600m; Winner: Perfect Balance, Tadhg O’Shea, Bhupat Seemar

4.15pm: Visit Expo 2020 – Handicap (TB) Dh87,500 (T) 1,600m; Winner: Kaheall, Richard Mullen, Salem bin Ghadayer

4.50pm: The World In One Place – Handicap (TB) Dh95,000 (T) 1.900m; Winner: Castlebar, Adrie de Vries, Helal Al Alawi

5.25pm: Vision – Handicap (TB) Dh95,000 (D) 1,200m; Winner: Shanty Star, Richard Mullen, Rashed Bouresly

6pm: Al Wasl Plaza – Handicap (TB) Dh95,000 (T) 1,200m; Winner: Jadwal, Dane O’Neill, Doug Watson

The specs

Engine: 5.2-litre V10

Power: 640hp at 8,000rpm

Torque: 565Nm at 6,500rpm

Transmission: 7-speed dual-clutch auto

Price: From Dh1 million

On sale: Q3 or Q4 2022 

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Updated: May 12, 2023, 4:15 PM