The new Google Pixel Fold phone. Getty
The new Google Pixel Fold phone. Getty
The new Google Pixel Fold phone. Getty
The new Google Pixel Fold phone. Getty

Google enters foldable phone market with new Pixel Fold at I/O conference


Alkesh Sharma
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Google entered the foldable smartphones market with the launch of its latest device, the Pixel Fold, at the Google I/O conference in Mountain View, California, on Wednesday.

Priced at $1,799, the phone is available to order and shipping to customers will start next month, the company said.

The new phone will be initially available in Germany, Japan, the UK and the US, followed by the launch in other markets. But the Alphabet-owned company did not share any timeline.

Powered by Google’s own Tensor G2 chip, Pixel Fold has a familiar smartphone silhouette that fits in the palm of the hand when it is folded, but opens into a 19cm-wide screen.

“We didn’t compromise on form and function,” said George Hwang, product manager at Pixel.

“Many of the Pixel components — from camera, battery, speakers and haptics technology — were cleverly redesigned to fit within the thin design.

“Our custom-built hinge not only contributes to … thinness, but also doubles as the most durable hinge out there.”

When closed, the outside display of the phone allows users to do all the usual tasks, such as responding to messages and browsing the internet.

But when the phone is open, the bigger screen gives users all the benefits of a tablet.

Pixel Fold offers various artificial intelligence-led camera experiences such as super resolution zoom, real tone, night sight and portrait photography.

You can use the exterior screen as y viewfinder and the 48-megapixel main camera to get a clearer selfie.

Foldable phones remain the one positive talking point in the smartphone market, which declined more than 11 per cent in 2022, said International Data Corporation.

Foldable phone shipments are expected to reach 21.4 million units this year, an increase of more than 50 per cent on an annual basis, the Massachusetts researcher predicts.

They are projected to reach 48.1 million units in 2027 with a compound annual growth rate of 27.6 per cent from 2022 to 2027.

IDC expects a drop in the average selling prices of foldable phones, which will eventually attract more customers.

“A 10 per cent decline in ASP helped the market grow 75.5 per cent in 2022, as foldable devices became more affordable in numerous markets,” said Anthony Scarsella, research manager for mobile phones at IDC.

“With new vendors and models joining the race this year, we expect the foldable market to be the one bright spot in 2023, with 50.5 per cent growth, while the total smartphone market contracts 1.1 per cent.”

Money matters

Pixel Fold is the most expensive in the brand's line-up, which was launched in October 2016.

Samsung's Galaxy Z Fold also starts at $1,799 but the South Korean company also has its lower-tier Galaxy Z Flip, the latest iteration of which starts at $999.

Coming soon with Android 14

At the I/O conference, Google also gave a peek into the experiences coming to Pixel Fold when Android 14 will be launched this year.

“Powered by Tensor G2, dual screen interpreter mode simultaneously uses the inner and outer screens to translate live conversations,” Mr Hwang said.

“With this feature, you will be able to have more natural conversations across languages, without having to huddle around a single screen.”

The growth in popularity of foldable smartphones has been largely attributed to Samsung, which pushed the category into the mainstream, starting with the original Galaxy Z Fold in 2019.

While the Pixel Fold launch will provide a boost to Google's Pixel smartphone line-up, taking on Samsung could prove to be a tall order.

Dave Burke, vice president for engineering at Google, gives a demonstration of the Pixel Fold on Wednesday. AP
Dave Burke, vice president for engineering at Google, gives a demonstration of the Pixel Fold on Wednesday. AP

Samsung is the world's biggest mobile phone maker and it holds nearly 62 per cent market share in the foldable category, way ahead of second-placed Huawei Technologies, the latest data from Counterpoint Research shows.

Huawei, Oppo, Xiaomi and Vivo, all based in China, have all introduced foldables but they are mostly limited to the Chinese market.

Google also launched its latest A-Series phone, Pixel 7a, and its new tablet, Pixel Tablet, on Wednesday. Both devices start from $499.

What is blockchain?

Blockchain is a form of distributed ledger technology, a digital system in which data is recorded across multiple places at the same time. Unlike traditional databases, DLTs have no central administrator or centralised data storage. They are transparent because the data is visible and, because they are automatically replicated and impossible to be tampered with, they are secure.

The main difference between blockchain and other forms of DLT is the way data is stored as ‘blocks’ – new transactions are added to the existing ‘chain’ of past transactions, hence the name ‘blockchain’. It is impossible to delete or modify information on the chain due to the replication of blocks across various locations.

Blockchain is mostly associated with cryptocurrency Bitcoin. Due to the inability to tamper with transactions, advocates say this makes the currency more secure and safer than traditional systems. It is maintained by a network of people referred to as ‘miners’, who receive rewards for solving complex mathematical equations that enable transactions to go through.

However, one of the major problems that has come to light has been the presence of illicit material buried in the Bitcoin blockchain, linking it to the dark web.

Other blockchain platforms can offer things like smart contracts, which are automatically implemented when specific conditions from all interested parties are reached, cutting the time involved and the risk of mistakes. Another use could be storing medical records, as patients can be confident their information cannot be changed. The technology can also be used in supply chains, voting and has the potential to used for storing property records.

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Position: legal consultant with Al Rowaad Advocates and Legal Consultants

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What the law says

Micro-retirement is not a recognised concept or employment status under Federal Decree Law No. 33 of 2021 on the Regulation of Labour Relations (as amended) (UAE Labour Law). As such, it reflects a voluntary work-life balance practice, rather than a recognised legal employment category, according to Dilini Loku, senior associate for law firm Gateley Middle East.

“Some companies may offer formal sabbatical policies or career break programmes; however, beyond such arrangements, there is no automatic right or statutory entitlement to extended breaks,” she explains.

“Any leave taken beyond statutory entitlements, such as annual leave, is typically regarded as unpaid leave in accordance with Article 33 of the UAE Labour Law. While employees may legally take unpaid leave, such requests are subject to the employer’s discretion and require approval.”

If an employee resigns to pursue micro-retirement, the employment contract is terminated, and the employer is under no legal obligation to rehire the employee in the future unless specific contractual agreements are in place (such as return-to-work arrangements), which are generally uncommon, Ms Loku adds.

Updated: May 11, 2023, 2:18 PM