Apple has been sued by two women who said its AirTag devices made it easy for stalkers to track and terrorise victims.
The inexpensive devices, about the size of a half-dollar coin, are intended to be slipped into or attached to personal possessions, such as backpacks or keys, to help owners locate them.
But privacy advocates have warned — and police reports have verified — that AirTags can also be used to track people without consent.
An ex-boyfriend of one of the women who filed the lawsuit planted an AirTag in the wheel well of her car and was able to find out where she had moved to avoid his harassment, according to the proposed class-action complaint filed this week in federal court in San Francisco.
The other woman said her estranged husband tracked her movements by placing an AirTag in her child’s backpack.
In other cases, AirTag tracking has led to murder, according to the lawsuit. In one instance, a former boyfriend used the device to track and shoot a woman in Akron, Ohio; in another, a woman in Indianapolis, Indiana, hid an AirTag in her ex-boyfriend’s car, followed him to a bar and ran him over.
Apple advertised the AirTag as “stalker proof” when it released the device in April 2021. It included chimed notifications to inform users of Apple devices, such as iPhones and MacBooks, if there was an AirTag within Bluetooth range (about nine metres) for an extended period of time.
After continued complaints from privacy advocates, the company upgraded protections earlier this year, shortening the time for notifications and also informing Apple device users when an AirTag that wasn’t registered to them was “Moving With You,” such as one attached to the undercarriage of a user’s car.
Apple also released an app for Android users that lets them scan for AirTags around them.
But that hasn’t silenced concerns about the devices.
“While Apple has built safeguards into the AirTag product, they are woefully inadequate, and do little, if anything, to promptly warn individuals if they are being tracked,” according to the lawsuit.
The women accuse the company of negligently releasing an unsafe device and are asking the court to award unspecified monetary damages. They seek to represent others “who have been and who are at risk of stalking via this dangerous product”.
Apple didn’t immediately respond to a request for comment.
COMPANY PROFILE
Company name: Blah
Started: 2018
Founder: Aliyah Al Abbar and Hend Al Marri
Based: Dubai
Industry: Technology and talent management
Initial investment: Dh20,000
Investors: Self-funded
Total customers: 40
Global state-owned investor ranking by size
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Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
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Seemar’s top six for the Dubai World Cup Carnival:
1. Reynaldothewizard
2. North America
3. Raven’s Corner
4. Hawkesbury
5. New Maharajah
6. Secret Ambition
UAE currency: the story behind the money in your pockets
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