Tesla, the world’s biggest electric vehicle maker, is reportedly working on a futuristic smartphone, potentially named Model Pi.
Despite widespread industry leaks and rumours, the Texas-based company has been tight-lipped about the purported device. It has not confirmed production plans yet and is keeping product development under wraps.
However, industry insiders expect the company to launch its first smartphone late next year or in early 2024.
Tesla, which dissolved its public relations department in October 2020, relies on social media — largely Twitter — to make new announcements.
The company’s billionaire chief executive Elon Musk, who has 78.2 million followers on Twitter, has made a number of company announcements on the social media platform, including the company’s move to drop the usage of Bitcoin and new features of its cars. Tesla's own account has 13.6 million followers.
Here is what we know about Tesla’s smartphone so far.
Compatible with Starlink
The Model Pi smartphone is expected to come with an inbuilt functionality to gain access to Starlink, allowing users to surf the web without relying on Earth-bound telecoms networks.
Established by Mr Musk’s other company SpaceX, Starlink provides high-speed, low-latency broadband internet across various markets. Using satellites in a low orbit, it enables video calls, online gaming and streaming.
The company said it is ideally suited for areas where connectivity has been unreliable or completely unavailable.
Better integration with electric cars
Industry experts say the new phone will be better integrated with Tesla’s cars, giving them more controls through the tap of a button.
It will also reportedly let users perform various vehicular functions such as locking, unlocking and controlling temperature, media and various other features through the phone.
Support Neuralink
Tesla’s new phone could also support Neuralink — the technology that could let users control devices with their thoughts.
Mr Musk cofounded the Neuralink Corporation in 2016 and the company is working to develop implantable chips for the human brain. Once successfully implanted, the chips will let machines convert users’ thoughts into actions.
“Smartwatches and phones are yesterday’s technology. Neuralinks are the future,” Mr Musk said on Twitter.
The company said this technology will enable people who do not have the full use of their limbs to use smartphones even faster than someone using their fingers.
“We are creating the future of brain interfaces … building devices now that will help people with paralysis and inventing new technologies that will expand our abilities, our community and our world,” it added.
Solar charging
Tesla, which also manufactures solar panels, is expected to equip the new phones with solar charging capabilities.
This could be a game-changer for a smartphone industry that is struggling to attract new users due to the lack of innovation and new features.
The company also sells Powerwall, a home battery backup system. It allows users to store solar energy for emergency situations, such as during an overnight power cut.
The Red Planet
Many reports suggest that Mr Musk’s new phone will work on Mars using Starlink connectivity.
At a conference in September 2016, Mr Musk said between 40 and 100 years would be needed to create a self-sustaining civilisation of one million people on Mars.
And those people will naturally need to be able to use the internet.
What is the biggest revenue stream for Tesla?
There is no word yet on a possible price for a phone.
Tesla is currently the most valuable car company, at over $868 billion, more than the combined capitalisation of Toyota, Nissan, Ford and Volkswagen.
The largest share of the Texas-based company’s revenue is EV sales, the majority of which comes from lower-priced Model Y and Model 3 cars.
It reported its largest quarterly net profit between October and December.
The company crossed the $2 billion mark in net profit for the first time despite a global semiconductor shortage and supply chain disruptions. Its net profit rose about 760 per cent year on year to more than $2.3bn.
UAE currency: the story behind the money in your pockets
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
Electric scooters: some rules to remember
- Riders must be 14-years-old or over
- Wear a protective helmet
- Park the electric scooter in designated parking lots (if any)
- Do not leave electric scooter in locations that obstruct traffic or pedestrians
- Solo riders only, no passengers allowed
- Do not drive outside designated lanes
WOMAN AND CHILD
Director: Saeed Roustaee
Starring: Parinaz Izadyar, Payman Maadi
Rating: 4/5
THE BIO
Age: 33
Favourite quote: “If you’re going through hell, keep going” Winston Churchill
Favourite breed of dog: All of them. I can’t possibly pick a favourite.
Favourite place in the UAE: The Stray Dogs Centre in Umm Al Quwain. It sounds predictable, but it honestly is my favourite place to spend time. Surrounded by hundreds of dogs that love you - what could possibly be better than that?
Favourite colour: All the colours that dogs come in
Groom and Two Brides
Director: Elie Semaan
Starring: Abdullah Boushehri, Laila Abdallah, Lulwa Almulla
Rating: 3/5
The President's Cake
Director: Hasan Hadi
Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem
Rating: 4/5
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
Trump v Khan
2016: Feud begins after Khan criticised Trump’s proposed Muslim travel ban to US
2017: Trump criticises Khan’s ‘no reason to be alarmed’ response to London Bridge terror attacks
2019: Trump calls Khan a “stone cold loser” before first state visit
2019: Trump tweets about “Khan’s Londonistan”, calling him “a national disgrace”
2022: Khan’s office attributes rise in Islamophobic abuse against the major to hostility stoked during Trump’s presidency
July 2025 During a golfing trip to Scotland, Trump calls Khan “a nasty person”
Sept 2025 Trump blames Khan for London’s “stabbings and the dirt and the filth”.
Dec 2025 Trump suggests migrants got Khan elected, calls him a “horrible, vicious, disgusting mayor”
Wicked: For Good
Director: Jon M Chu
Starring: Ariana Grande, Cynthia Erivo, Jonathan Bailey, Jeff Goldblum, Michelle Yeoh, Ethan Slater
Rating: 4/5
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