Neom and MBC team up to establish AAA games development studio in Saudi Arabia

The MBC Group, the biggest broadcaster in the Middle East and North Africa, has formed a joint venture with Neom, the $500 billion high-tech mega-city being built in Saudi Arabia, to set up the first AAA games development studio in the region.

Currently being incubated with developers from all over the world, the studio will relocate to Neom’s media hub next year and aims to produce high-production-value games for local, regional and international gamers.

Our partnership with Neom unlocks new opportunities in the region’s media industry, which will enable Saudi Arabia to emerge as a leading global media hub

Waleed Al Ibrahim,
chairman of MBC

AAA is a classification within the gaming industry that label games produced and distributed by midsized or big publishers that usually have higher budgets.

“We know there is a growing convergence between gaming and the media sector more broadly, so by building one, we are helping the other grow,” Neom’s chief executive Nadhmi Al Nasr said.

Establishing a gaming studio will create “future-proof career paths and job opportunities in an environment that fosters creativity, entrepreneurship and talent development, in line with Saudi Vision 2030”.

Further to the core studio disciplines of game design, programming, art and audio production, the facility is expected to create significant job opportunities across many directly linked industries, the entities said in a joint statement on Thursday.

Gaming consumption in Saudi Arabia is projected to reach $6.8 billion by 2030. AP

The gaming studio will create opportunities for Saudi Arabia and regional gamers and developers seeking to build a career in the industry.

“We are now developing promising opportunities locally, regionally and globally by nurturing the Saudi game-development market,” Mr Al Nasr said.

The gaming market across Saudi Arabia, the UAE and Egypt will be worth $3.14 billion by 2025, California-based market research and consulting firm Niko Partners reported.

Gaming consumption in Saudi Arabia, the Arab world's largest economy, is projected to reach $6.8bn by 2030 and is expected to grow at a compound annual rate of 22 per cent through 2030 from $959 million in 2020, another report by Boston Consulting Group said.

Along with eSports, the sector — which has about three billion active participants globally — is poised to generate substantial revenue, high-quality jobs and various reputational benefits in the kingdom.

The latest joint venture comes as the kingdom’s sovereign wealth fund, Public Investment Fund, launched a new gaming company — Savvy Gaming Group — to strengthen its position in the fast-growing gaming and eSports industry.

“Our partnership with Neom unlocks new opportunities in the region’s media industry, which will enable Saudi Arabia to emerge as a leading global media hub,” said Waleed Al Ibrahim, chairman of MBC.

We know there is a growing convergence between gaming and the media sector

Nadhmi Al Nasr,
Neom chief executive

“MBC will put all of its expertise behind this project to become an economic and technical incubator for a new generation of media talent, in keeping with the kingdom’s efforts to support all aspects of the industry,” said Mr Al Ibrahim.

The entities are also working on a series of television shows and films that will be announced soon. This follows their collaboration on the production of the major Hollywood film Desert Warrior in 2021.

Gaming was one of the rare industries that registered massive growth amid the Covid-19 pandemic, when millions of homebound users went online for entertainment, shopping and work.

Who was Alfred Nobel?

The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.

In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.

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