Samsung is to launch its Galaxy Note 5 smartphone in the UAE next week.
The South Korean electronics maker said in its press invite that the new device is “more powerful than ever”, and will be unveiled in Dubai next Tuesday.
“The smartphone that ushered in the phablet phenomenon and transformed the mobile industry is now in its fifth iteration,” it said. “Designed to support creators, doers, and achievers around the world, the Galaxy Note 5 is more dynamic, portable and powerful than ever.”
The Galaxy Note 5 is being unveiled in New York on Thursday. Samsung has not confirmed the specifications or features of the new device.
Samsung has come under increased competition in the “phablet” market since Apple launched its iPhone 6 Plus last year, plus the introduction of cheaper devices made in China.
The company reported a seventh straight profit drop with its second quarter results released last month, as sales of its flagship Galaxy S6 fell below expectations.
It remained the leader in the world smartphone market in the second quarter, however, with 21.7 per cent share, according to data from IDC. Apple was in second place with a market share of 14.1 per cent.
“The new Galaxy S6 and S6 edge arrived with mixed results as a limited supply of the edge models did not keep pace with the demand for the new curved handset. Older Galaxy models, however, sold briskly thanks to deep discounts and promotions throughout the quarter,” said IDC in a report.
The Galaxy Note 4, and Note Edge received favourable reviews when released in October, with a much improved S-pen a particular highlight.
Samsung last week unveiled its new flagship tablet, the Galaxy Tab S2, in Dubai, labelling it the thinnest and lightest on the market.
ioxborrow@thenational.ae
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