A concept of a metaverse city. Photo: Union Square House
A concept of a metaverse city. Photo: Union Square House
A concept of a metaverse city. Photo: Union Square House
A concept of a metaverse city. Photo: Union Square House

Dubai property brokerage plans to sell 'metaverse mansions'


Ian Oxborrow
  • English
  • Arabic

A Dubai property brokerage plans to sell the region's first “metaverse mansions”, where buyers can own a non-fungible token (NFT) with and without the bricks and mortar asset.

The digital mansions will enable buyers to view their properties in augmented reality, Union Square House (USH) said in a statement on Monday.

The brokerage is looking to capitalise on Dubai's “high level of familiarity” with the virtual world, it said.

“Our foray into the metaverse stems from our strong belief in a prevalent virtual world that is set to transform many sectors, top of which is real estate,” said Gaurav Aidasani, founder and managing director of USH.

“In futuristic cities like Dubai, which thrives on a predominantly young generation, people understand the value and potential of digital assets.

“We believe digital real estate has already gone mainstream. Lenders are even offering mortgages to support customers in buying virtual properties. All these developments give momentum to digital properties, presenting investors in the metaverse with an opportunity to multiply the value of their virtual assets,” he said.

The company is aiming to launch the first set of NFTs in July and only ultra-luxury properties will be sold, with a focus on “micro markets such as The Palm Jumeirah, Emirates Hills, District One, Dubai Hills Estates and others”, a USH representative told The National.

While the project will start in Dubai, the company plans to expand to Abu Dhabi and other major cities, he said.

What is the metaverse?

The metaverse is a digital space where participants, represented by three-dimensional digital representations, avatars, interact.

In other words, it is an online equivalent of a person in a virtual world, performing interacting and transacting.

Payments in the metaverse are made using cryptocurrencies, built on blockchain.

No one owns the metaverse, not Meta (formerly Facebook), even if it named itself as such.

Like the internet, there is no defined owner and the metaverse can be expanded under internationally-adopted regulations.

Meta chief executive Mark Zuckerberg estimates the metaverse will reach fruition in five to 10 years.

How big is the property market in the metaverse?

Property sales on the four major metaverse platforms reached $501 million in 2021 and are expected to double this year, according to MetaMetric Solutions.

The size of the metaverse real estate market is expected to grow at a compound annual rate of 31.2 per cent during 2022-2028, Brandessence research said.

In February, what was thought to be the world's first metaverse mansion was put on sale in the form of Hampton Hall in England.

  • Hampton Hall - the world's first metaverse mansion. All photos: Fine & Country
    Hampton Hall - the world's first metaverse mansion. All photos: Fine & Country
  • Developer Stately Homes aims to build the 11-bedroom property on a 0.5-hectare plot in the gated Crown Estate in Surrey.
    Developer Stately Homes aims to build the 11-bedroom property on a 0.5-hectare plot in the gated Crown Estate in Surrey.
  • Whoever buys the house in real life will be offered first refusal on its digital blueprint in the form of a non-fungible token.
    Whoever buys the house in real life will be offered first refusal on its digital blueprint in the form of a non-fungible token.
  • The owner of the Hampton Hall NFT would be able to download the data into the metaverse.
    The owner of the Hampton Hall NFT would be able to download the data into the metaverse.
  • The dual listing raises the intriguing possibility that the £29 million ($40m) Hampton Hall in the UK could have two separate legal owners.
    The dual listing raises the intriguing possibility that the £29 million ($40m) Hampton Hall in the UK could have two separate legal owners.
  • The swimming pool of Hampton Hall.
    The swimming pool of Hampton Hall.
  • A games room.
    A games room.
  • The large garden of the property.
    The large garden of the property.

Developer Stately Homes aims to build the 11-bedroom property for the market at £29 million ($40m), on a half-hectare plot in the gated Crown Estate in Surrey. The precise location is up for negotiation.

Whomever buys the house in reality will be offered first refusal on its digital blueprint in the form of an NFT.

Squad

Ali Kasheif, Salim Rashid, Khalifa Al Hammadi, Khalfan Mubarak, Ali Mabkhout, Omar Abdulrahman, Mohammed Al Attas, Abdullah Ramadan, Zayed Al Ameri (Al Jazira), Mohammed Al Shamsi, Hamdan Al Kamali, Mohammed Barghash, Khalil Al Hammadi (Al Wahda), Khalid Essa, Mohammed Shaker, Ahmed Barman, Bandar Al Ahbabi (Al Ain), Al Hassan Saleh, Majid Suroor (Sharjah) Walid Abbas, Ahmed Khalil (Shabab Al Ahli), Tariq Ahmed, Jasim Yaqoub (Al Nasr), Ali Saleh, Ali Salmeen (Al Wasl), Hassan Al Muharami (Baniyas) 

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

MOUNTAINHEAD REVIEW

Starring: Ramy Youssef, Steve Carell, Jason Schwartzman

Director: Jesse Armstrong

Rating: 3.5/5

Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
UAE currency: the story behind the money in your pockets
The low down

Producers: Uniglobe Entertainment & Vision Films

Director: Namrata Singh Gujral

Cast: Rajkummar Rao, Nargis Fakhri, Bo Derek, Candy Clark

Rating: 2/5

How to turn your property into a holiday home
  1. Ensure decoration and styling – and portal photography – quality is high to achieve maximum rates.
  2. Research equivalent Airbnb homes in your location to ensure competitiveness.
  3. Post on all relevant platforms to reach the widest audience; whether you let personally or via an agency know your potential guest profile – aiming for the wrong demographic may leave your property empty.
  4. Factor in costs when working out if holiday letting is beneficial. The annual DCTM fee runs from Dh370 for a one-bedroom flat to Dh1,200. Tourism tax is Dh10-15 per bedroom, per night.
  5. Check your management company has a physical office, a valid DTCM licence and is licencing your property and paying tourism taxes. For transparency, regularly view your booking calendar.
Company%20Profile
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The specs

Engine: 3.8-litre V6

Power: 295hp at 6,000rpm

Torque: 355Nm at 5,200rpm

Transmission: 8-speed auto

Fuel consumption: 10.7L/100km

Price: Dh179,999-plus

On sale: now 

Changing visa rules

For decades the UAE has granted two and three year visas to foreign workers, tied to their current employer. Now that's changing.

Last year, the UAE cabinet also approved providing 10-year visas to foreigners with investments in the UAE of at least Dh10 million, if non-real estate assets account for at least 60 per cent of the total. Investors can bring their spouses and children into the country.

It also approved five-year residency to owners of UAE real estate worth at least 5 million dirhams.

The government also said that leading academics, medical doctors, scientists, engineers and star students would be eligible for similar long-term visas, without the need for financial investments in the country.

The first batch - 20 finalists for the Mohammed bin Rashid Medal for Scientific Distinction.- were awarded in January and more are expected to follow.

Updated: May 17, 2023, 3:54 PM