The TV broadcaster OSN plans to launch an additional entertainment channel on October 10, which will air the network's first original show in Arabic.
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The Arabic-language station OSN Yahala! HD will feature entertainment, drama and films, and be broadcast across the Middle East and in parts of Africa.
"The focus of the channel is to provide entertainment of both genre and target that is not readily available," said David Butorac, the chief executive of OSN.
Yahala!, which means 'welcome' in English, will be broadcast in high-definition alongside OSN's 14 other Arabic stations. The network has a total of 90 channels.
It will feature a new sitcom called Hindistani, which is the first original Arabic-language production made by the pay-TV network.
The 38-part series was commissioned and co-produced by OSN, which is based in Dubai.
"There's a strong comedy focus to the channel," said Mr Butorac. "The first original production that we have invested in, called Hindistani, is an Arabic sitcom but with a fairly strong music and dance theme."
Currently, all of the shows aired by OSN in Arabic - and most in English - are bought in from other media companies.
Mr Butorac said OSN plans to boost the amount of original content it produces.
"We certainly see the future of original production content continuing to grow," he said. "We have to make certain that we make all of our channels relevant for our target audiences."
OSN also announced a new brand identity under the slogan 'Just Imagine'.
The company was formed following a merger of the Orbit and Showtime Arabia networks in 2009.
It is owned and operated by Panther Media Group (PMG), which is registered in the Dubai International Financial Centre. PMG is jointly owned by Kuwait's KIPCO and Orbit Group.
bflanagan@thenational.ae
Herc's Adventures
Developer: Big Ape Productions
Publisher: LucasArts
Console: PlayStation 1 & 5, Sega Saturn
Rating: 4/5
RESULTS
Dubai Kahayla Classic – Group 1 (PA) $750,000 (Dirt) 2,000m
Winner: Deryan, Ioritz Mendizabal (jockey), Didier Guillemin (trainer).
Godolphin Mile – Group 2 (TB) $750,000 (D) 1,600m
Winner: Secret Ambition, Tadhg O’Shea, Satish Seemar
Dubai Gold Cup – Group 2 (TB) $750,000 (Turf) 3,200m
Winner: Subjectivist, Joe Fanning, Mark Johnston
Al Quoz Sprint – Group 1 (TB) $1million (T) 1,200m
Winner: Extravagant Kid, Ryan Moore, Brendan Walsh
UAE Derby – Group 2 (TB) $750,000 (D) 1,900m
Winner: Rebel’s Romance, William Buick, Charlie Appleby
Dubai Golden Shaheen – Group 1 (TB) $1.5million (D) 1,200m
Winner: Zenden, Antonio Fresu, Carlos David
Dubai Turf – Group 1 (TB) $4million (T) 1,800m
Winner: Lord North, Frankie Dettori, John Gosden
Dubai Sheema Classic – Group 1 (TB) $5million (T) 2,410m
Winner: Mishriff, John Egan, John Gosden
Learn more about Qasr Al Hosn
In 2013, The National's History Project went beyond the walls to see what life was like living in Abu Dhabi's fabled fort:
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Starring: Robert Downey Jr, Chris Evans, Scarlett Johansson, Chris Hemsworth, Josh Brolin
4/5 stars
Sarfira
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Name: WonderTree
Started: April 2016
Co-founders: Muhammad Waqas and Muhammad Usman
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Publisher: Syracuse University Press
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Profile Idealz
Company: Idealz
Founded: January 2018
Based: Dubai
Sector: E-commerce
Size: (employees): 22
Investors: Co-founders and Venture Partners (9 per cent)
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The 24-year-old married Pakistan cricket executive Asser Malik last year in a small ceremony in the UK.
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The biog
Favourite pet: cats. She has two: Eva and Bito
Favourite city: Cape Town, South Africa
Hobby: Running. "I like to think I’m artsy but I’m not".
Favourite move: Romantic comedies, specifically Return to me. "I cry every time".
Favourite spot in Abu Dhabi: Saadiyat beach
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Starring: Nicola Coughlan, Luke Newton, Jonathan Bailey
Rating: 3/5
COMPANY PROFILE
Name: Haltia.ai
Started: 2023
Co-founders: Arto Bendiken and Talal Thabet
Based: Dubai, UAE
Industry: AI
Number of employees: 41
Funding: About $1.7 million
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Director: Brandt Andersen
Starring: Omar Sy, Jason Beghe, Angeliki Papoulia
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Company Profile
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SPECS
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Kill
Director: Nikhil Nagesh Bhat
Starring: Lakshya, Tanya Maniktala, Ashish Vidyarthi, Harsh Chhaya, Raghav Juyal
Rating: 4.5/5
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Tickets for the August 3 Fight Night, held in partnership with the Department of Culture and Tourism Abu Dhabi, went on sale earlier this month, through www.etihadarena.ae and www.ticketmaster.ae.