The Open Championship travels mainly around Scotland, went to Northern Ireland once, but every 10 years or so travels down to Royal St George's in Sandwich, Kent, in the south of England.
The championship must be held on a links course - close to the sea - and this is the only venue deemed suitable in this part of England by The Royal & Ancient (R&A), the body that runs the oldest of the four "majors", which is regarded as the most prestigious golf tournament in the world.
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This year's event, which begins on July 14, will be significant for two reasons. First, it will be the next major for Rory McIlroy, who won the US Open and is widely tipped to be the future of golf.
Second, it is within easy striking distance of London and its lucrative corporate clients.
Bankers who have already signed up to be part of this year's event are rubbing their hands in glee.
"The sponsorship of The Open Championships gives our portfolio a cornerstone and a quality assurance that ties our sponsorships together," says Giles Morgan, the group head of sponsorship at HSBC Bank.
"The Open represents all that's best about golf. The heritage. The tradition. The legends. It also represents the past, present and future for the game."
The Open Championship has been very clever not to vulgarise this corporate involvement.
There is no title sponsor, but they pay a nod to their "patrons" - Rolex, Nikon, HSBC, Mercedes-Benz and Doosan, an infrastructure company based in South Korea - by promoting them on their website and allowing them preferential access to the course and the tented village.
While the greats of the game such as Tom Watson to McIlroy are battling it out on the course, bankers and businessmen will be travelling down from "St Pancras to St George's" according to the championship's official hospitality website.
They can pick a package at the Hospitality Village that includes "a classic golfer's breakfast to a magnificent three-course lunch, followed by a traditional English afternoon tea and, of course, full service bar is available throughout the day". This costs just £510 (Dh2,984) per person.
Fancy something rather more exclusive? Then how about a helicopter ride down to dodge the traffic jams? The flight costs £2,300 for four from Biggin Hill straight to the course.
The venue has always been associated with corporate activity - and occasionally with skulduggery.
Ian Fleming, the author of the James Bond books, renamed it St Marks and used it as the setting for the famous encounter between Bond and Auric Goldfinger. Goldfinger wins the match, but is shown to have cheated. But what can the punters expect from the tournament this time round?
Two weeks ago I drove down to St George's in Sandwich through the Kent countryside. Already there were signs of feverish activity.
There has been hammering and sawing around the tees and greens since mid-April as organisers put up the stands, while the tented village has been in preparation since the beginning of May.
Members and guests were having to play off temporary greens and tees and use mats to hit the balls from on the fairway.
"It's ridiculous," muttered one member. "If these professionals are such fine players why can't they hit from the occasional divot?"
But that, of course, might make for the most important missed shot of all - a television shot. By now the course is even closed to members. As Christopher Gabbey, the secretary of the club says, the tee shots collect in certain areas and the mats prevent too many divots.
"It is a huge privilege for the club to host The Open," he says.
"We enjoy our turn in the rota, it's also a boost for Kent and the local economy as it's the largest sporting event that comes our way.
"Some people estimate that it's worth £70 million. The tented village is as big as ever and we expect a lot of corporate visitors."
Royal St George's is hoping for more than 200,000 spectators.
"It's a good viewing," says Mr Gabbey. "We're thoroughly looking forward to it."
Amid all the clamour for tickets, some companies are beginning to wonder to what extent they should indulge their business partners.
RBS, the troubled bank that is 80 per cent owned by the British government, has been pilloried in the press for spending money entertaining its clients at Wimbledon.
This year's junket is understood to be costing the bank about £260,000 as part of a three-year contract with the All England Club worth £800,000.
"These people should be spending their time lending to small business, not swanning around Wimbledon wasting money," says John Mann, a Labour politician.
The Wimbledon hospitality package gives staff access to Court One and Centre Court for 13 days of the tournament. RBS' suite can accommodate 42 guests.
The "summer luncheon" menu they are enjoying this week includes grilled fillet of West Country beef with wild mushrooms, baked Anglesey sea bass and summer veg bubble and squeak.
"We have strong links to tennis through our sponsorship of Andy Murray, making Wimbledon an important opportunity to spend time with customers," an RBS spokesman told The Daily Mail newspaper.
"We are making major savings across the bank and our sponsorship and hospitality budgets have been hugely cut back since the crisis." Whether or not RBS are seen at The Open, there will be no shortage of bankers or City punters.
With all this money flowing in from London, you might wonder whether the R & A would consider finding another links course close to the capital.
