Mobile ads without the intrusion



Intrusive cellphone marketing will become a thing of the past, according to Egypt's largest mobile ad agency, which is pioneering new, consumer-friendly adverts. The mobile phone has become a booming ad platform in Egypt, with the country's largest digital ad business now earning 40 per cent of revenues from mobiles. Sarmady, an internet company acquired by Vodafone Egypt in 2008, now works with the operator to deliver targeted advertising to mobile users through web browsers and text messages.

Unsolicited text message ads bring complaints from mobile users across the region, a concern Sarmady says could harm a high-potential industry. "There are a lot of people around the region sending text message ads, but it is going to destroy the whole business if people keep getting spams all the time," said Con O'Donnell, the founder of Sarmady. "The whole industry needs to get a lot more serious and professional in the way it targets and respects its customers."

The industry has become a mainstream business. AdMob, the industry leader, was acquired by Google last year for US$750 million (Dh2.75 billion). Sarmady and Vodafone have committed to sending a maximum of five text advertisements a month to mobile users, and include a prompt to opt out with every message. @Email:tgara@thenational.ae

KLOPP AT LIVERPOOL

Years: October 2015 - June 2024
Total games: 491
Win percentage: 60.9%
Major trophies: 6 (Premier League x 1, Champions League x 1, FA Cup x 1, League Cup x 2, Fifa Club World Cup x1)

'Falling for Christmas'

Director: Janeen Damian

Stars: Lindsay Lohan, Chord Overstreet, Jack Wagner, Aliana Lohan

Rating: 1/5

KINGDOM OF THE PLANET OF THE APES

Director: Wes Ball

Starring: Owen Teague, Freya Allen, Kevin Durand

Rating: 3.5/5

Dengue fever symptoms
  • High fever
  • Intense pain behind your eyes
  • Severe headache
  • Muscle and joint pains
  • Nausea
  • Vomiting
  • Swollen glands
  • Rash

If symptoms occur, they usually last for two-seven days

Company Profile

Company name: Hoopla
Date started: March 2023
Founder: Jacqueline Perrottet
Based: Dubai
Number of staff: 10
Investment stage: Pre-seed
Investment required: $500,000

Breaking News: The Remaking of Journalism and Why It Matters Now
Alan Rushbridger, Canongate

The Year Earth Changed

Directed by:Tom Beard

Narrated by: Sir David Attenborough

Stars: 4

The specs: Lamborghini Aventador SVJ

Price, base: Dh1,731,672

Engine: 6.5-litre V12

Gearbox: Seven-speed automatic

Power: 770hp @ 8,500rpm

Torque: 720Nm @ 6,750rpm

Fuel economy: 19.6L / 100km

Sri Lanka squad for tri-nation series

Angelo Mathews (c), Upul Tharanga, Danushka Gunathilaka, Kusal Mendis, Dinesh Chandimal, Kusal Janith Perera, Thisara Perera, Asela Gunaratne, Niroshan Dickwella, Suranga Lakmal, Nuwan Pradeep, Dushmantha Chameera, Shehan Madushanka, Akila Dananjaya, Lakshan Sandakan and Wanidu Hasaranga

SPECS

Engine: 4-litre V8 twin-turbo
Power: 630hp
Torque: 850Nm
Transmission: 8-speed Tiptronic automatic
Price: From Dh599,000
On sale: Now

UAE currency: the story behind the money in your pockets

 


 

Company profile

Name: Yabi by Souqalmal 

Started: May 2022, launched June 2023

Founder: Ambareen Musa

Based: Dubai 

Sector: FinTech 

Initial investment: undisclosed but soon to be announced 

Number of staff: 12 

Investment stage: seed  

Investors: Shuaa Capital

COMPANY PROFILE

Name: Elmawkaa
Based: Hub71, Abu Dhabi
Founders: Ebrahem Anwar, Mahmoud Habib and Mohamed Thabet
Sector: PropTech
Total funding: $400,000
Investors: 500 Startups, Flat6Labs and angel investors
Number of employees: 12

England v South Africa Test series:

First Test: at Lord's, England won by 211 runs

Second Test: at Trent Bridge, South Africa won by 340 runs

Third Test: at The Oval, July 27-31

Fourth Test: at Old Trafford, August 4-8

The specs

Engine: two permanent magnet synchronous motors
Transmission: two-speed
Power: 625hp
Torque: 850Nm
Range: 456km
Price: from Dh737,480
On sale: now

The bio

Studied up to grade 12 in Vatanappally, a village in India’s southern Thrissur district

Was a middle distance state athletics champion in school

Enjoys driving to Fujairah and Ras Al Khaimah with family

His dream is to continue working as a social worker and help people

Has seven diaries in which he has jotted down notes about his work and money he earned

Keeps the diaries in his car to remember his journey in the Emirates

Company Profile

Name: HyveGeo
Started: 2023
Founders: Abdulaziz bin Redha, Dr Samsurin Welch, Eva Morales and Dr Harjit Singh
Based: Cambridge and Dubai
Number of employees: 8
Industry: Sustainability & Environment
Funding: $200,000 plus undisclosed grant
Investors: Venture capital and government

Kanye West

Ye — the rapper formerly known as Kanye West — has seen his net worth fall to $400 million in recent weeks. That’s a precipitous drop from Bloomberg’s estimates of $6.8 billion at the end of 2021.
Ye’s wealth plunged after business partners, including Adidas, severed ties with him on the back of anti-Semitic remarks earlier this year.
West’s present net worth derives from cash, his music, real estate and a stake in former wife Kim Kardashian’s shapewear firm, Skims.

Bugatti Chiron Super Sport - the specs:

Engine: 8.0-litre quad-turbo W16 

Transmission: 7-speed DSG auto 

Power: 1,600hp

Torque: 1,600Nm

0-100kph in 2.4seconds

0-200kph in 5.8 seconds

0-300kph in 12.1 seconds

Top speed: 440kph

Price: Dh13,200,000

Bugatti Chiron Pur Sport - the specs:

Engine: 8.0-litre quad-turbo W16 

Transmission: 7-speed DSG auto 

Power: 1,500hp

Torque: 1,600Nm

0-100kph in 2.3 seconds

0-200kph in 5.5 seconds

0-300kph in 11.8 seconds

Top speed: 350kph

Price: Dh13,600,000

Company profile

Company: POPC
Started: 2022
Founders: Amna Aijaz, Haroon Tahir and Arafat Ali Khan
Based: Dubai, UAE
Industry: art and e-commerce
Funds raised: undisclosed amount raised through Waverider Entertainment

A QUIET PLACE

Starring: Lupita Nyong'o, Joseph Quinn, Djimon Hounsou

Director: Michael Sarnoski

Rating: 4/5

The low down

Producers: Uniglobe Entertainment & Vision Films

Director: Namrata Singh Gujral

Cast: Rajkummar Rao, Nargis Fakhri, Bo Derek, Candy Clark

Rating: 2/5

Sui Dhaaga: Made in India

Director: Sharat Katariya

Starring: Varun Dhawan, Anushka Sharma, Raghubir Yadav

3.5/5

Top Hundred overseas picks

London Spirit: Kieron Pollard, Riley Meredith

Welsh Fire: Adam Zampa, David Miller, Naseem Shah

Manchester Originals: Andre Russell, Wanindu Hasaranga, Sean Abbott

Northern Superchargers: Dwayne Bravo, Wahab Riaz

Oval Invincibles: Sunil Narine, Rilee Rossouw

Trent Rockets: Colin Munro

Birmingham Phoenix: Matthew Wade, Kane Richardson

Southern Brave: Quinton de Kock

The biog

Favourite film: The Notebook  

Favourite book: What I know for sure by Oprah Winfrey

Favourite quote: “Social equality is the only basis of human happiness” Nelson Madela.           Hometown: Emmen, The Netherlands

Favourite activities: Walking on the beach, eating at restaurants and spending time with friends

Job: Founder and Managing Director of Mawaheb from Beautiful Peopl

How it works

Booklava works on a subscription model. On signing up you receive a free book as part of a 30-day-trial period, after which you pay US$9.99 (Dh36.70) per month to gain access to a library of books and discounts of up to 30 per cent on selected titles. You can cancel your subscription at any time. For more details go to www.booklava.com

UAE athletes heading to Paris 2024

Equestrian

Abdullah Humaid Al Muhairi, Abdullah Al Marri, Omar Al Marzooqi, Salem Al Suwaidi, and Ali Al Karbi (four to be selected).

Judo
Men: Narmandakh Bayanmunkh (66kg), Nugzari Tatalashvili (81kg), Aram Grigorian (90kg), Dzhafar Kostoev (100kg), Magomedomar Magomedomarov (+100kg); women's Khorloodoi Bishrelt (52kg).

Cycling
Safia Al Sayegh (women's road race).

Swimming

Men: Yousef Rashid Al Matroushi (100m freestyle); women: Maha Abdullah Al Shehi (200m freestyle).

Athletics

Maryam Mohammed Al Farsi (women's 100 metres).

Company profile

Company name: Fasset
Started: 2019
Founders: Mohammad Raafi Hossain, Daniel Ahmed
Based: Dubai
Sector: FinTech
Initial investment: $2.45 million
Current number of staff: 86
Investment stage: Pre-series B
Investors: Investcorp, Liberty City Ventures, Fatima Gobi Ventures, Primal Capital, Wealthwell Ventures, FHS Capital, VN2 Capital, local family offices

SPEC SHEET: SAMSUNG GALAXY S24 ULTRA

Display: 6.8" quad-HD+ dynamic Amoled 2X, 3120 x 1440, 505ppi, HDR10+, 120Hz

Processor: 4nm Qualcomm Snapdragon 8 Gen 3, 64-bit octa-core

Memory: 12GB RAM

Storage: 256/512GB / 1TB

Platform: Android 14, One UI 6.1

Main camera: quad 200MP wide f/1.7 + 50MP periscope telephoto f/3.4 with 5x optical/10x optical quality zoom + 10MP telephoto 2.4 with 3x optical zoom + 12MP ultra-wide f/2.2; 100x Space Zoom; auto HDR, expert RAW

Video: 8K@24/30fps, 4K@30/60/120fps, full-HD@30/60/240fps, full-HD super slo-mo@960fps

Front camera: 12MP f/2.2

Battery: 5000mAh, fast wireless charging 2.0, Wireless PowerShare

Connectivity: 5G, Wi-Fi, Bluetooth 5.3, NFC

I/O: USB-C; built-in Galaxy S Pen

Durability: IP68, up to 1.5m of freshwater up to 30 minutes; dust-resistant

SIM: Nano + nano / nano + eSIM / dual eSIM (varies in different markets)

Colours: Titanium black, titanium grey, titanium violet, titanium yellow

In the box: Galaxy S24 Ultra, USB-C-to-C cable

Price: Dh5,099 for 256GB, Dh5,599 for 512GB, Dh6,599 for 1TB

Profile

Co-founders of the company: Vilhelm Hedberg and Ravi Bhusari

Launch year: In 2016 ekar launched and signed an agreement with Etihad Airways in Abu Dhabi. In January 2017 ekar launched in Dubai in a partnership with the RTA.

Number of employees: Over 50

Financing stage: Series B currently being finalised

Investors: Series A - Audacia Capital 

Sector of operation: Transport

GRAN TURISMO

Director: Neill Blomkamp

Stars: David Harbour, Orlando Bloom, Archie Madekwe, Darren Barnet

Rating: 3/5